Fish In The Box Introduce
For those living in or visiting San Francisco, the pursuit of truly fresh and satisfying Japanese cuisine often leads to discovering hidden gems that quickly become local favorites. In the vibrant landscape of California's culinary scene, where quality and convenience are paramount, a unique spot stands out: Fish In The Box. This Japanese restaurant has carved a niche for itself by offering an enticing array of fresh fish bowls, sushi rolls, and other delectable Japanese delights that are perfect for a quick, healthy, and incredibly tasty meal. It’s a place that captures the essence of fresh, accessible Japanese dining, making it a go-to for many Bay Area residents.
Fish In The Box isn't just about serving food; it’s about providing a fresh experience, whether you're grabbing a quick lunch to enjoy at a nearby park or ordering a convenient dinner after a long day. Their philosophy centers on delivering generous portions of high-quality, fresh ingredients, ensuring that every bite is as satisfying as it is flavorful. From their signature "Fish in the Box" bowls, packed with assorted fresh fish, to customizable options that let you craft your perfect meal, they cater to diverse tastes and preferences. For Californians who appreciate both the tradition of Japanese cuisine and the modern convenience of quick service, Fish In The Box offers a compelling blend that’s hard to resist. This establishment has quickly become synonymous with reliability and deliciousness in the local dining scene, drawing rave reviews for its commitment to freshness and flavor.
Strategically located at 800 Masonic Ave, San Francisco, CA 94117, USA, Fish In The Box enjoys a prime spot that makes it highly accessible for residents across San Francisco. Nestled in a friendly neighborhood, the restaurant is particularly convenient for those in the Nopa (North of the Panhandle) area, as well as nearby districts like Cole Valley and Haight-Ashbury. Its proximity to the beautiful Panhandle, a linear park connecting Golden Gate Park to Fell and Oak Streets, makes it an ideal spot to grab a delicious meal and enjoy it al fresco. As one customer noted, enjoying their "Fish in the Box" at the Panhandle creates a perfect quick lunch experience.
Getting to Fish In The Box is straightforward, whether you're relying on public transportation or driving. Various MUNI bus lines operate in the vicinity, connecting the restaurant to different parts of the city. For those who drive, street parking can be found in the surrounding residential areas, though it's always advisable to allow a little extra time, especially during peak hours. The location’s ease of access, combined with its appeal for those looking to enjoy a meal in a relaxed outdoor setting, significantly enhances its suitability for the daily routines and leisure activities of Californians. Its place in the community means it's not just a restaurant, but a convenient culinary option for quick, fresh, and satisfying Japanese food.
Fish In The Box is designed with convenience in mind, offering a range of services to ensure that fresh, delicious Japanese food is easily accessible to its customers. They focus on quick and efficient service without compromising on quality.
Takeout: A core offering of Fish In The Box, their takeout service allows customers to pick up their orders directly from the restaurant. This is perfect for those who want to enjoy their fresh bowls and rolls in their own space, whether at home, at work, or at a nearby park like the Panhandle.
Delivery: Recognizing the demand for convenience, Fish In The Box partners with major food delivery platforms, including Uber Eats, DoorDash, Postmates, and Grubhub. This ensures that their fresh and delicious Japanese cuisine can be delivered right to your doorstep, making it an ideal option for a hassle-free meal.
Online Ordering: Customers can easily browse their menu and place orders online through their website or via the various delivery service apps. This streamlined process allows for quick customization and efficient ordering, catering to the fast-paced lifestyle of San Francisco residents.
Customizable Bowls: A significant service highlight is their "Build Your Own Bowl" option, allowing diners to personalize their meal with their choice of fresh fish, toppings, and sauces, ensuring a meal that perfectly suits individual tastes and dietary preferences.
Fish In The Box distinguishes itself in San Francisco's Japanese dining scene through several key features and highlights that consistently earn praise from its customers. These elements contribute to its reputation as a reliable and delicious option for fresh Japanese cuisine.
Exceptional Freshness of Fish: The most prominent highlight, repeatedly emphasized in customer reviews, is the outstanding freshness of the fish. Whether it's the assorted fish in their signature bowls or the fish used in their rolls, quality is clearly a top priority.
Generous Portions: Customers frequently commend Fish In The Box for its generous portion sizes. As one reviewer noted, the "original fish in the box" was "enough to feed a couple for a quick lunch," indicating excellent value for money.
Authentic Chirashi-Style Bowls: Their signature "Fish in the Box" offers a delightful experience akin to a chirashi bowl, featuring a colorful and delicious assortment of fish over rice. This provides a traditional yet convenient way to enjoy various types of sashimi.
Complimentary Real Wasabi and Soy Sauce: Attention to detail like providing real wasabi and quality soy sauce elevates the dining experience, demonstrating a commitment to authentic flavors and customer satisfaction.
Variety of Bowls and Rolls: Beyond their signature boxes, the menu offers a wide array of options including specialized bowls like "Salmon Zuke Box," "Blue Fin Maguro Zuke Box," and "Truffle Harmony," as well as a selection of sushi rolls such as "Toro Toro Roll," "Dark Dragon Roll," and various spicy rolls.
"Build Your Own Bowl" Option: This popular feature allows customers to customize their meals, choosing from various fresh ingredients and toppings to create their ideal Japanese bowl.
Quick and Convenient Service: Designed primarily for takeout and delivery, Fish In The Box offers an efficient service model that caters to busy lifestyles, ensuring fresh meals are prepared and delivered promptly.
Healthy and Nutritious Options: Their focus on fresh fish and vegetables makes their offerings a healthy and nutritious choice for those looking for balanced meal options.
While specific, ongoing promotions for Fish In The Box are not publicly detailed beyond their regular menu pricing, the nature of their business, which heavily relies on online ordering and delivery platforms, often means that customers can benefit from various deals offered through these third-party services. For California users, especially those frequently using apps like Uber Eats, DoorDash, Postmates, and Grubhub, it's always a good idea to check the respective app for potential discounts, free delivery offers, or loyalty rewards that might apply to Fish In The Box orders.
Additionally, local businesses in San Francisco sometimes run seasonal specials or limited-time offers directly through their own websites or social media channels. It is recommended that you check the official website of Fish In The Box (if available, look for a "Promotions" or "Specials" section) or their social media pages for the most current information on any direct deals or loyalty programs they may offer. Keeping an eye on these platforms can provide opportunities to enjoy their fresh and delicious Japanese cuisine at an even better value.
For inquiries or to place an order, Fish In The Box can be reached using the following details:
Address: 800 Masonic Ave, San Francisco, CA 94117, USA
Phone: (415) 563-2828
For the most convenient ordering, especially for delivery, customers are encouraged to use popular platforms such as Uber Eats, DoorDash, Postmates, or Grubhub, which allow for seamless online ordering and tracking. You can also visit their official website to view their menu and place an order for pickup.
For residents across California, particularly those in the bustling urban landscape of San Francisco, Fish In The Box offers a dining experience that perfectly aligns with modern local needs and preferences. Its suitability stems from a compelling combination of factors: unmatched freshness, generous portions, and unparalleled convenience. In a city where time is often a luxury and quality food is a priority, Fish In The Box delivers on all fronts, making it an ideal choice for everyday dining.
The emphasis on fresh, high-quality fish resonates deeply with the Californian palate, which values healthy and delicious options. The "chirashi bowl" style of their signature "Fish in the Box" is a testament to this commitment, offering a vibrant assortment of fresh ingredients that are both satisfying and nutritious. The fact that customers highlight the freshness and ample portions speaks to a consistent quality that locals can rely on. Whether it's a quick lunch enjoyed at the nearby Panhandle or a convenient dinner ordered through a delivery app, Fish In The Box integrates seamlessly into the busy lives of San Francisco residents.
Furthermore, the accessibility of its location on Masonic Avenue, coupled with comprehensive delivery options through major platforms, means that a delicious and healthy Japanese meal is never far away. This ease of access, combined with the ability to customize orders through their "Build Your Own Bowl" feature, empowers locals to tailor their dining experience to their exact preferences. In a city rich with culinary diversity, Fish In The Box stands out as a dependable, fresh, and convenient option for Japanese food, proving itself to be a true asset to the San Francisco community. It’s more than just a place to eat; it’s a solution for a quick, wholesome, and incredibly satisfying meal.
Fish In The Box Photos










Fish In The Box Location
Fish In The Box
800 Masonic Ave, San Francisco, CA 94117, USA
Fish In The Box Reviews
Food was good, we ordered the original fish in the box and had it at the Panhandle. It was enough to feed a couple for a quick lunch. Tasted like a chirashi bowl with an assortment of fish and there was complimentary real wasabi and soy sauce.
Nov 04, 2024 · Michael Kawamotodid takeout on uber eats — super yummy and tastes good too, portions are generous and fish is fresh too!
May 28, 2025 · Rachael Annabelle YongOrdered a takeout from this place, and oh wow. Food is fresh and good quality. You can feel the fattiness of the salmon in your mouth, and it is so good. I also really enjoyed the Unagi Don. The sauce is delicious, and the eel is so soft and tender but still holds itself. They also give a pretty good portion, this is not a petit side.
Jul 07, 2024 · Stephanie BernardinoSad to leave this review as I previously left a 5 star review and came to this business 1-2 times a week. The new menu is NOT IT.Others have left similar reviews, but the new bowls are even less customizable than before, no seaweed salad, no option to add multiple sauces, and have strange ingredients like corn and tomatoes.I really loved this place and have been here so many times but will not be back until the menu changes. I really hope the owners can take action based on the very clear trends that are emerging in these reviews from your most loyal customers.
Mar 03, 2025 · Tyler JessopFeel very mixed in leaving this review given how many times I’ve come here but am not a fan of the new menu at all. I used to love the customizable summer bowl with its simple, fresh ingredients. The new bowls are not it at all and have a weird mix of flavors that led to me throwing away my bowl the other day for the first time ever.Please bring the old menu back!
Mar 13, 2025 · Tom Ribeiro
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