Hinotez Introduce
hinotez happy hour
For those in California seeking an authentic taste of Japanese culture beyond the usual sushi experience, Hinotez in San Diego offers a truly captivating and immersive izakaya environment. An izakaya, for the uninitiated, is a type of informal Japanese bar that serves alcoholic drinks and snacks, similar to a pub. Hinotez embodies this spirit perfectly, providing a "super cozy, laidback" atmosphere where locals can enjoy delicious food, good drinks, and excellent company. It's quickly becoming a beloved "hidden Balboa gem" for its fair prices, fresh dishes, and welcoming ambiance that transports you straight to a neighborhood izakaya in Japan.
Hinotez is more than just a Japanese restaurant; it's an authentic izakaya experience designed to be a comfortable and convivial gathering spot. The moment you step inside, the ambiance sets the tone: dark wood accents, traditional Japanese prints, and perhaps the subtle aroma of charcoal grilling create an inviting space that feels genuinely authentic. What truly sets Hinotez apart is its specialization in a wide array of Japanese pub fare, particularly its grilled skewers (yakitori) which are praised for their genuine charcoal-cooked flavor.
Beyond yakitori, the menu is extensive, featuring solid ramen, fresh sushi and sashimi, and a variety of other Japanese comfort foods. Hinotez seamlessly blends traditional Japanese dining with modern convenience, utilizing a sophisticated web app for ordering. This allows patrons to order at their own pace, with dishes arriving hot and fresh as they are prepared, fostering a relaxed and uninterrupted social experience. Whether you're looking for an after-work spot to unwind, a place for a long catch-up with friends, or simply to explore diverse Japanese flavors, Hinotez delivers on all fronts, creating an environment where "you can order as you go - each thing coming out hot and fresh as you catch up and drink with your friends."
Hinotez is conveniently located at 7947 Balboa Ave, San Diego, CA 92111, USA. This address places it squarely in the bustling Balboa Avenue corridor, a well-trafficked area of San Diego known for its diverse businesses and easy access. Situated within a plaza, Hinotez benefits from readily available parking, making it a convenient destination for those driving from various parts of San Diego.
The restaurant's location on Balboa Avenue means it's easily reachable from major thoroughfares, making it accessible for both residents in the immediate vicinity and those willing to venture a bit further for an authentic Japanese experience. The inviting nature of an izakaya encourages a relaxed pace, and Hinotez supports this with its service model. It's a place where you can settle in without feeling rushed, making it perfect for lingering conversations over delicious food and drinks. Its "hidden gem" status adds to its appeal, offering a sense of discovery for new patrons.
- Extensive Izakaya Menu: A comprehensive selection of Japanese small plates and pub food, designed for sharing and pairing with drinks.
- Authentic Yakitori: A wide variety of grilled skewers (yakitori), including popular options like chicken heart, gizzard, liver, thigh (Momo), meatball, beef, beef tongue, pork neck, pork shiso, asparagus bacon, and seafood such as scallop and squid. Cooked over charcoal for an authentic flavor.
- Ramen Selection: Offers various ramen bowls, including Miso, Shio, Tonkotsu, Spicy Miso, Spicy Tonkotsu, Black Garlic Ramen, and Yuzu Pepper Ramen, available in both regular and double sizes.
- Sushi and Sashimi: A selection of fresh sashimi (Tuna, Salmon, Hamachi, Mixed Sashimi) and sushi rolls, including classic and signature options like Hinotez Roll, Iron Man Roll, Pepper Tuna Roll, and Balboa Roll.
- Rice Dishes (Donburi & More): Features various rice bowls such as Gyu Don (beef bowl), Katsu Don (pork cutlet bowl), Karaage Don, and unique offerings like Omu Rice (Japanese ketchup fried rice with egg).
- Appetizers & Sides: A broad range of hot and cold appetizers, including Takoyaki (fried octopus balls), Gyoza, Karaage (fried chicken), and various salads.
- Digital Ordering System: Utilizes a convenient web app for ordering, allowing diners to place orders at their own pace for individual or group dining, with food delivered fresh as it's prepared.
- Full Bar with Diverse Drink Menu: Offers a good selection of beers, including Sapporo and Orion on tap, along with a wide range of Japanese sake, house wines, and soft drinks. Jumbo and pitcher sizes are available for draft beers.
- Hidden Speakeasy: A rumored "hidden speakeasy half" of the restaurant, providing an exclusive and unique bar experience (with access to the full menu).
- Late-Night Dining: Open until late, making it a suitable spot for after-work gatherings or late-night cravings.
- Authentic Izakaya Ambiance: The restaurant boasts a cozy and relaxed atmosphere with traditional Japanese decor, making diners feel as though they are in a local Japanese pub.
- Charcoal-Cooked Yakitori: The skewers are a standout, genuinely tasting as if they've been cooked over a charcoal fire, offering an authentic grilling experience.
- Efficient Digital Ordering: The web app ordering system is highly praised for its convenience, allowing for seamless ordering and timely delivery of fresh dishes to the table.
- Fair Pricing: Customers consistently note that the prices are incredibly reasonable for the quality and freshness of the food.
- Attentive and Kind Staff: The service is consistently described as fast, attentive, and friendly, contributing significantly to a positive dining experience.
- Hidden Speakeasy Element: The presence of a "hidden speakeasy" adds an intriguing and exclusive dimension to the establishment, appealing to those seeking a unique night out.
- Comprehensive Menu: The digital menu is noted for being well-done and comprehensive, offering a vast array of choices beyond just typical sushi and ramen.
- Flexible Dining Pace: The ordering system allows diners to control their pace, ordering items as they desire, which is perfect for extended social gatherings.
- Diverse Drink Selection: A solid range of Japanese beers, sake, and other beverages to complement the food.
Hinotez offers a daily late-night special, usually from 11:00 PM to 1:00 AM, which includes discounts such as $1 off all craft beers, $5 large hot sake, and $1 off a glass of house wine (red or white). While specific happy hour times were not explicitly detailed beyond late night, their competitive pricing on beers (Sapporo at $5 for a regular draft, $10 for jumbo, $18 for a pitcher) and diverse drink menu suggest a focus on offering value to patrons. It is always recommended for locals to check with the staff upon arrival for any current promotions or specials that might be running, as these can vary or be seasonal.
To immerse yourself in the authentic Japanese izakaya experience at Hinotez, here’s how to get in touch:
Address: 7947 Balboa Ave, San Diego, CA 92111, USA
Phone: (858) 565-4244
Given its popularity, especially for its unique atmosphere and delicious offerings, Hinotez can be a busy spot. While the digital ordering system helps manage workflow, a visit during off-peak hours might provide a more relaxed initial experience if you're new to the concept.
For locals in California, especially within the San Diego area, Hinotez stands out as an exceptional Japanese restaurant that offers far more than just a meal. It's an authentic izakaya experience, providing a "cozy neighborhood" feel where you can truly relax and enjoy quality time with friends and family. Its location on Balboa Avenue makes it conveniently accessible, and the available parking adds to its local appeal.
What makes Hinotez particularly suitable for locals is its balanced offering: fresh, hot, and delicious food at incredibly fair prices. The unique digital ordering system is a game-changer, allowing for a personalized and unhurried dining pace, perfect for catching up and enjoying drinks. Whether you're craving authentic charcoal-grilled yakitori, a comforting bowl of ramen, fresh sushi, or a variety of Japanese comfort dishes, Hinotez delivers. The attentive and kind staff further enhance the experience, ensuring you feel welcomed and taken care of without being rushed. This establishment is not just a place to eat; it's a social hub, a "perfect addition" to the local dining scene, and a genuine slice of Japanese pub culture right here in San Diego, making it an ideal "after work Izakaya" and a place you'll definitely want to keep coming back to.
Hinotez Menu
Summer Sushi Special
- Lemon Love You Roll US$20.95
Inside: shrimp tempura, spicy tuna, krab. Outside: Yellowtail, lemon, green onions, masago and serrano ponzu sauce
- Whats Poppin Roll US$17.95
Inside: cream cheese, spicy tuna, krab. Outside: smoked jalapeno, tempura crunchies, spicy mayo and eel sauce
- Mushu Roll US$19.95
(Dragon Roll) Inside: Shrimp tempura, avocado, krab. Outside: torched eel, tempura crunchies, red masago, eel sauce
- Spicy Scallop Hand Roll 2pc US$10.95
Spicy bay scallops in nori wrap, sesame seeds and cucumber
- Citrus Scallop Crudo US$15.95
Hokkaido scallops sashimi, yuzu aioli, cilantro lime sauce, masago
- Hawaii Roll US$19.95
Inside: Big eye tuna, shrimp tempura, Krab Top: Big eye tuna, Poke Sauce, Furikake, Avocado, green onions
- Fresh Local Uni US$20.00
- Ikura + Uni Nigiri 2pc US$20.00
Weekly Specials
- Shrimp Katsu Sando US$15.00
2pc Seasoned shrimp katsu patty served with shredded cabbage and house spread in brioche buns
- Pork Katsu Sando US$14.00
Pork cutlet, Nagoya red miso katsu sauce, shredded cabbage slaw, milk bread
- Fresh Pacific Oysters 3pc US$14.00
Ponzu, Masago, Chili Lime
- Fresh Pacific Oysters 6pc US$26.00
Ponzu, Chili lime, masago
- Tan Tan Men Ramen US$17.45
Mild spicy, creamy, sesame, nutty ramen broth. Topped with chopped chasiu pork, green onions, beansprouts and bok choy, sesame seeds
- Hojicha Panna Cotta US$10.95
Hojicha tea flavored panna cotta
- Yuzu Tart US$8.95
Yuzu flavored cream sweetened tart
- Mango Pudding US$8.95
Rich and creamy natural mango pudding
Salad
- Cucumber Salad US$5.95
- Seaweed Salad US$6.50
- Green Salad
Mixed greens, spinach, tomato, and choice of dressing
Ramen
- Spicy Tonkotsu US$16.95
BBQ pork, green onions, corn, sesame, ramen egg
- Tonkotsu US$15.95
BBQ pork, green onions, corn, sesame, ramen egg
- Tori Miso US$16.95
Chicken Bone Broth, Miso Paste, BBQ Pork, Egg, Green Onion, Bok Choy, Bamboo
- Tori Paitan US$15.95
Chicken Bone Broth, BBQ Pork, Egg, Green Onion, Bok Choy, Bamboo
- Tori Paitan Black US$17.45
Chicken Bone Broth, BBQ Pork, Egg, Green Onion, Bok Choy, Bamboo, Black Garlic Oil
- Tori Paitan Green US$17.45
Chicken Bone Broth, BBQ Pork, Egg, Green Onion, Bok Choy, Bamboo, Yuzu, Herb, Mixed Spices
- Tori Paitan Red US$17.45
BChicken Bone Broth, BBQ Pork, Egg, Green Onion, Bok Choy, Bamboo, House Chili Crisp
- Tori Spicy Miso US$17.45
Chicken Bone Broth, Miso Paste,BBQ Pork, Egg, Green Onion, Bok Choy, Bamboo, House Chili Crisp
- Vegan Creamy US$16.95
Mixed Vegetable Broth, Green Onions, Bok Choy, Beansprouts, Bamboo, Corn
- Vegan Shoyu US$16.95
Shoyu Base, Green Onions, Bok Choy, Beansprouts, Bamboo, Corn
Sushi Roll
- Hinotez Roll US$18.95
Top: salmon, hinotez sweet chili sauce, inside: shrimp tempura, avocado, imitation crab
- Nabe Roll US$18.95
Top: seared salmon, spicy mayo, inside: shrimp tempura, avocado, imitation crab
- Motorhead Roll US$18.95
Top: spicy tuna, tempura flakes, eel sauce inside: shrimp tempura, avocado, imitation crab
- Iron Man Roll US$18.95
Top: yellowtail, serrano, serrano ponzu sauce, inside: shrimp tempura, avocado, imitation crab
- Skid Roll US$18.95
Top: salmon, yellowtail, serrano ponzu sauce, inside: shrimp tempura, avocado, imitation crab
- Rainbow Roll US$18.95
Top: tuna, yellowtail, salmon, shrimp, avocado, inside: shrimp tempura, avocado, imitation crab
- Pepper Tuna Roll US$18.95
Top: seared tuna, green onion, hinotez sweet chili sauce, inside: shrimp tempura, avocado, imitation crab
- Balboa Roll US$13.95
Deep fried. Top: eel sauce, spicy mayo, sriracha, inside: spicy tuna, avocado, cream cheese, serrano
- Shrimp Tempura Roll US$13.95
Top: eel sauce, spicy mayo, soy paper, inside: shrimp tempura, avocado, imitation crab
- Crunchy Roll US$13.95
Top: tempura flakes, eel sauce, inside: shrimp tempura, avocado, imitation crab
- Spider Roll US$18.95
Top: eel sauce, spicy mayo, soy paper, inside: soft shell crab, avocado, imitation crab
- California Roll US$7.50
- Spicy Tuna Roll US$9.50
- Philadelphia Roll US$10.50
- Tuna Roll US$9.50
- Yellowtail Roll US$9.59
- Salmon Roll US$9.50
- Avocado Roll US$6.95
- Veggie Ume Roll US$12.00
Spring Mix, Shiso leaf, Yamagobo, Avocado, Plum sauce
Sushi Nigiri
- Big Eye Tuna Nigiri US$9.00
Comes with 2 pieces
- Salmon Nigiri US$6.50
Comes with 2 pieces
- Yellowtail Nigiri US$6.50
Comes with 2 pieces
- Egg Nigiri US$5.50
Comes with 2 pieces
- Shrimp Nigiri US$5.50
Comes with 2 pieces
- Nigiri Combo US$19.95
Tuna, salmon, yellowtail, shrimp, egg, California roll
- Hokkaido Scallop Nigiri US$8.50
- Unagi Nigiri US$8.50
- Ikura Nigiri US$9.00
Sashimi
- Big Eye Tuna Sashimi 6 Pcs US$17.50
- Salmon Sashimi 6 Pcs US$15.50
- Hamachi Sashimi 6 Pcs US$15.50
- Mix Sashimi US$16.50
Tuna, salmon, yellowtail
- Tuna Tataki US$17.95
Seared sliced sweet onion and green onion with Japanese truffle mayo and ponzu sauce
- Salmon Hinotez US$16.95
Salmon, seaweed and sliced lemon with hinotez sweet chili sauce
- Hamachi Serrano US$16.95
Hamachi and serrano with ponzu sauce and chili pepper
- Hamachi Yuzu Kosho US$16.95
Hamachi, green onion and yuzu kosho with ponzu sauce
Rice Dishes
- Omu Rice US$17.95
- Gyu Don US$14.95
- Katsu Don US$16.95
- Karaage Don US$14.95
- Teriyaki Chicken Don US$14.95
- Oyako Don US$14.95
Curry Rice
- Curry Rice US$12.95
Maze Soba
- Wasabi Shio Maze Soba US$13.95
Chopped BBQ pork, bean sprouts, green onion, egg, shredded seaweed, bonito flakes
- Spicy Sesame Maze Soba US$13.95
Chopped BBQ pork, bean sprouts, green onion, egg, corn
Yakisoba
- Pork Yakisoba US$13.50
- Chicken Yakisoba US$13.50
- Vegetable Yakisoba US$13.50
- Tako Yakisoba US$18.50
6 pieces of takoyaki on top of yakisoba
Udon / Soba
- Hot Udon US$10.95
- Hot Soba US$10.95
- Hot Tempura Udon US$14.95
- Hot Tempura Soba US$14.95
- Zaru Udon US$11.50
Cold Udon
- Zaru Soba US$11.50
Cold Soba
- Zaru Tempura Udon US$15.50
Cold Udon with Tempura
- Zaru Tempura Soba US$15.50
Cold Soba with Tempura
- Niku Udon US$14.95
Stewed beef on top of Hot Soba
- Niku Soba US$14.95
Stewed beef on top of Hot Soba
- Carbonara Udon US$14.95
- Mentaiko Udon US$14.95
Appetizer
- Edamame US$4.95
- Garlic Edamame US$5.95
- Takowasa US$5.50
- Spicy Jellyfish US$5.50
- Kimchi US$4.50
- Egg Omelette US$6.50
- Avocado Tempura US$8.50
- Calamari US$11.50
- Chicken Cartilage US$7.50
- Nagoya Wings US$9.95
- Corn Cheese US$7.00
- Fried Chicken US$8.50
- Fried Gyoza US$5.95
- Steamed Gyoza US$5.95
- Fried Oyster US$8.50
- Grilled Salmon US$9.50
- Hamachi Kama US$13.95
- Salmon Kama 2pc US$12.00
- Hokke - ATKA Mackerel US$9.50
- Mix Tempura US$9.95
- Shrimp Tempura US$11.95
- Vegetable Tempura US$8.50
- Pork Chashu Fries US$11.95
- Pork Cutlet US$7.95
- Ham Croquette US$10.50
Japanese smoked ham in potato blend croquette
- Soft Shell Crab 2 Pc US$10.50
- Takoyaki US$6.95
- Salted Fries US$9.00
Side Dish
- Rice US$2.50
- Miso Soup US$2.50
- Small Salad
Mixed greens, spinach, and choice of dressing
- Avocado Slices US$1.00
- 3min Egg US$2.00
- Ramen Egg US$2.00
- Plum 3pcs US$2.00
- Curry Pickles US$1.00
- Lemon Wedges 4pcs US$1.00
- Sushi Ginger US$1.00
- Wasabi US$0.00
- Serrano Peppers US$1.00
- Extra Noodle US$4.00
- Extra Ramen Soup US$4.00
- Tomato Slices US$1.00
- Corn US$1.00
- Crunchies US$1.00
- Side Of Curry US$8.00
Condiments
- Spicy Mayo US$1.00
- Mayonnaise US$1.00
- Eel Sauce US$1.00
- Teriyaki Sauce US$1.00
- Yakitori Sauce US$1.00
- Plum Sauce US$2.00
- Radish Ponz Sauce US$1.00
- Side Of Chili Crisp US$2.00
- Kizami Wasabi (Fresh) US$3.00
Hinotez Details
Service options
- No-contact delivery
- Delivery
- Takeaway
- Dine-in
- On-site services
Highlights
- Fast service
- Great beer selection
- Great tea selection
- Serves local specialty
Popular for
- Dinner
- Solo dining
Accessibility
- Wheelchair-accessible car park
- Wheelchair-accessible entrance
- Wheelchair-accessible seating
- Wheelchair-accessible toilet
Offerings
- Alcohol
- Beer
- Cocktails
- Comfort food
- Happy-hour drinks
- Happy-hour food
- Healthy options
- Late-night food
- Quick bite
- Small plates
- Spirits
- Vegetarian options
- Wine
Dining options
- Dinner
- Counter service
- Dessert
- Seating
- Table service
Amenities
- Bar on site
- Toilet
Atmosphere
- Casual
- Cosy
- Trendy
Crowd
- Family friendly
- Groups
- LGBTQ+ friendly
- Locals
- Tourists
- University students
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
- High chairs
Parking
- Free of charge street parking
- Free parking lot
- Parking
Hinotez Photos










Hinotez Location
Hinotez
7947 Balboa Ave, San Diego, CA 92111, USA
Hinotez Reviews
Ordering is done through an app for individual or group ordering. The beers was tasty. The food and service were great. Definitely coming back
April 26 · John I RobinsonA hidden Balboa gem I don’t even know where to start.Prices are incredibly fair and the food is fresh, piping hot, and delicious. The skewers came in two and actually tasted like they were cooked over a charcoal fire. The ramen was your typical SD $15 bowl and was satisfying. Not the best in town, not the worst, but solid. The Sapporo seemed to be the only thing on tap and was about $6 for a pint. They also had a 33oz and a 60oz I think.The staff was fast, attentive, and kind. My friend and I sat and talked for a really long time and not once did they push the check on us. The ambiance makes me feel like I’m sitting in a cozy neighborhood Izakaya full of locals and regulars.The menu is digital and so comprehensive and well done that I read it three times before selecting my dishes. You place your orders through a web app and food comes out as your order. You pay your server at the end. I think this is the perfect addition to the prices, hours, and ambiance because it creates a space where you can order as you go - each thing coming out hot and fresh as you catch up and drink with your friends.I haven’t checked out the hidden speakeasy half of the restaurant but I heard you have access to the full menu. I think I have found my after work Izakaya and am excited to try the rest of the menu!P.S. It is next door to an amazing car mechanic. Quality Automotive, ask for Thanh, fair prices and honest mechanics. They don’t work on Volvos.
January 26 · Chris SoFood was tasty, customer service is always ready and very helpful. Love the option of sitting in a traditional Japanese dining.
January 08 · Mikhail ToralbaGreat food, though I would have preferred less sauce on the chicken. My favorites of the evening were the garlic edamame and the katsudon. The only downside of our experience was the computerized menu. It was hard to navigate, though the staff was very patient in helping us.
March 30 · Jennifer M.Most authentic Japanese restaurant I've been to in the States. Reminds me of my time in Japan. 5/5 Stars. Recommend Tempura Sushi and Shrimp Tempura
March 31 · Freddy
More Japanese Restaurant Near Me

7986 Armour St, San Diego, CA 92111, USA

8055 Armour St #201a, San Diego, CA 92111, USA

4367 Convoy St, San Diego, CA 92111, USA

4380 Kearny Mesa Rd # 300, San Diego, CA 92111, USA

4240 Kearny Mesa Rd, San Diego, CA 92111, USA

4240 Kearny Mesa Rd, San Diego, CA 92111, USA

4428 Convoy St, San Diego, CA 92111, USA

4411 Mercury St #110, San Diego, CA 92111, USA

4609 Convoy St STE F, San Diego, CA 92111, USA

4637 Convoy St Ste 104, San Diego, CA 92111, USA

4212 Convoy St, San Diego, CA 92111, USA

4633 Convoy St #101, San Diego, CA 92111, USA
Categories
Popular Japanese Restaurant Sites






Must-Read Japanese Food Blog Posts
Most Searched Japanese Restaurant Sites
Trending Japanese Food Blog Posts





