Ichiban Sushi Introduce
For residents of New Jersey, particularly those in the Plainsboro Township area, who have a keen appreciation for authentic and fresh Japanese cuisine, Ichiban Sushi stands as a highly regarded culinary destination. This restaurant has garnered a reputation for its distinctive approach to all-you-can-eat dining, emphasizing made-to-order freshness over traditional buffet lines. This commitment ensures that every dish, from delicate sashimi to expertly rolled sushi, is prepared individually for you the moment you order it, guaranteeing optimal taste and quality.
Ichiban Sushi offers a comprehensive menu that goes beyond just sushi, encompassing a wide array of Japanese favorites. This means whether you're a seasoned sushi enthusiast looking to explore various rolls and sashimi, or someone in your dining party prefers hot dishes or vegetarian options, Ichiban Sushi aims to cater to diverse palates. The innovative ordering system, where you select items on a piece of paper, streamlines the process and reinforces the fresh, custom-made experience that sets it apart. While some establishments might focus on speed at the expense of quality, Ichiban Sushi strives to balance efficiency with delicious, freshly prepared food, making it a noteworthy choice for Japanese dining in New Jersey.
The dedication to providing fresh, custom-made dishes, even within an all-you-can-eat framework, speaks volumes about Ichiban Sushi's commitment to its customers. This focus on quality makes it a compelling option for anyone in the region seeking a satisfying and authentic Japanese meal.
Ichiban Sushi is conveniently located at 660 Plainsboro Rd Ste 6, Plainsboro Township, NJ 08536, USA. This address places it within a well-trafficked area of Plainsboro, making it easily accessible for local residents and those from surrounding New Jersey communities.
Plainsboro Road is a key route in the township, ensuring straightforward navigation to the restaurant. Being situated in a strip of businesses or a plaza usually means that ample parking is available for diners, adding to the convenience of a visit. This ease of access makes Ichiban Sushi a practical choice for various dining occasions, from a quick lunch break to a relaxed dinner with family and friends. Its location in Plainsboro Township allows it to serve as a central and appealing spot for anyone in the area craving quality Japanese food.
Ichiban Sushi distinguishes itself with its unique service model, primarily centered around its highly praised all-you-can-eat (AYCE) concept, while also offering traditional à la carte options and takeout convenience:
All-You-Can-Eat (AYCE) Dine-In: This is a major highlight. Instead of a self-serve buffet, customers are provided with a menu sheet to mark their selections, which are then freshly prepared and brought to their table. This made-to-order approach ensures the freshness and quality of every dish, from sushi and sashimi to appetizers and hot entrees. This system is designed to provide both variety and excellence.
Extensive Menu: Ichiban Sushi boasts a broad menu catering to various tastes. This includes:
Sushi and Sashimi: A wide selection of individual sushi (Nigiri) and sashimi pieces, along with numerous classic and special rolls. Popular specialty rolls mentioned include the Mango Butterfly sushi roll, as well as an array of unique creations like the Plainsboro Roll, Pink Lady Roll, and New Jersey Special Roll.
Appetizers from Kitchen & Sushi Bar: A comprehensive selection of starters such as Gyoza, Shumai, Edamame, various Tempura appetizers (Shrimp, Chicken, Vegetable), Fried Calamari, and more.
Kitchen Entrees: A variety of cooked Japanese dishes like Teriyaki (Chicken, Salmon, Beef), Hibachi Dinners (Vegetables, Chicken, Salmon, Steak, Shrimp, Scallops, and various combos), Tempura & Katsu Entrees, Fried Rice, and Noodle dishes (Yaki Udon & Soba, Udon or Sukiyaki).
Soups & Salads: Traditional Miso Soup, Mushroom Soup, Ichiban Seafood Soup, Green Salad, Seaweed Salad, and specialty salads like Rainbow Salad.
Lunch Specials: Offering value-oriented options during lunch hours, such as 2 or 3-roll lunch combos, Sushi Lunch, Sashimi Lunch, and Sushi and Sashimi Lunch, often served with miso soup and salad.
Takeout and Online Ordering: For convenience, Ichiban Sushi offers takeout services. They also partner with third-party delivery platforms like Uber Eats, Seamless, and DoorDash, allowing customers to order their favorite dishes online for pickup or delivery.
Catering & Private Parties: The restaurant indicates capabilities for private parties, suggesting it can accommodate group events and potentially offer catering services, making it suitable for larger gatherings.
Ichiban Sushi in Plainsboro Township stands out for several key features and highlights that contribute to its popularity among New Jersey locals:
Unique Made-to-Order All-You-Can-Eat System: A defining characteristic is their "buffet special" where food is ordered from a paper menu and "freshly made right there and then." This contrasts sharply with traditional self-serve buffets, ensuring superior freshness and quality for every dish. This approach is highly appreciated by customers who value fresh preparation.
Extensive and Diverse Menu: The restaurant offers a "very large" menu with "plenty of options for all eaters." This includes a wide array of sushi, sashimi, and specialty rolls (like the popular Mango Butterfly roll), as well as numerous hot kitchen appetizers and entrees. This ensures that even non-seafood eaters or those preferring cooked Japanese dishes have ample delicious choices.
Fresh Ingredients: The emphasis on made-to-order preparation translates directly into the freshness of ingredients. While some reviews note specific aspects like thinly cut fish, the overall consensus for the AYCE model highlights the fresh preparation of each order.
Well-Prepared Tempura and Sushi Rolls: Despite some mixed feedback on sashimi, reviews specifically commend the "tempura and sushi rolls were well done," indicating strong points in their culinary offerings.
Accommodating for Dietary Preferences: The menu's breadth, including "veggie style rolls" and numerous non-seafood options, makes it highly accommodating for various dietary needs within a group.
Friendly and Welcoming Staff: Reviews frequently mention the staff being "very friendly" and making diners "feel special," contributing to a positive and welcoming atmosphere for families and regular patrons.
Ichiban Sushi's primary special offer is its renowned all-you-can-eat (AYCE) buffet, which provides a comprehensive dining experience at a fixed price. This model is designed to offer excellent value by allowing guests to sample a wide range of dishes freshly prepared upon order.
All-You-Can-Eat Pricing: The pricing for the AYCE option typically varies between weekdays and weekends/holidays. This tiered pricing is common among AYCE establishments to accommodate varying demand. It is advisable to contact the restaurant directly to confirm current pricing for adults and any special rates for children, which are often based on age. This fixed-price model allows diners to enjoy an extensive array of fresh sushi, sashimi, appetizers, and hot entrees without worrying about individual item costs.
Lunch Specials: Ichiban Sushi offers specific lunch specials, which typically include combinations of sushi rolls, sushi/sashimi sets, and lunch bento boxes, often served with miso soup and salad. These lunch specials provide a great value option for a midday meal.
Perks Card/Loyalty Program: One customer mentioned a "perks card" which allowed them to earn enough points for "several free dinners." This indicates that Ichiban Sushi likely offers a loyalty program designed to reward regular patrons with points that can be redeemed for future meals, encouraging repeat business.
For the most current information on their all-you-can-eat pricing, lunch specials, and details about their loyalty program, New Jersey residents are encouraged to directly contact Ichiban Sushi or check their official website if available. This ensures you have the latest details for planning your visit.
Ready to experience the fresh, made-to-order Japanese cuisine at Ichiban Sushi? Here’s how you can get in touch:
Address: 660 Plainsboro Rd Ste 6, Plainsboro Township, NJ 08536, USA
Phone: (609) 936-8818
Mobile Phone: +1 609-936-8818
You can call them to inquire about their menu, all-you-can-eat details, current hours, or to place a takeout order. Their staff will be happy to assist you with any questions you may have.
For New Jersey residents, especially those in Plainsboro Township and nearby communities, Ichiban Sushi presents a compelling dining option for several key reasons. Its innovative all-you-can-eat concept, where every item is "freshly made right there and then" upon order, is a significant draw. This departure from the traditional self-serve buffet model ensures a level of freshness and quality that is highly valued by diners, making each meal a custom-prepared experience rather than a pre-made selection.
The vastness and inclusivity of Ichiban Sushi's menu cater to a broad spectrum of tastes, ensuring that it's suitable for various dining groups. With an extensive range of sushi, sashimi, and popular specialty rolls like the "mango butterfly sushi roll," alongside numerous hot kitchen appetizers and entrees, there's truly "plenty of options for all eaters." This is particularly beneficial for families or friends with differing preferences, including those who prefer non-seafood options.
While some feedback exists regarding service flow during peak times or specific sashimi cuts, the overall positive sentiment towards the fresh preparation of rolls and tempura, combined with the convenience of their AYCE ordering system, makes it a strong contender. The presence of lunch specials and a potential loyalty program further enhances its appeal for regular patrons seeking value. Its accessible location in Plainsboro Township and the friendly staff contribute to a welcoming dining environment. For those in New Jersey seeking a Japanese restaurant that prioritizes fresh, made-to-order dishes within a versatile all-you-can-eat format, Ichiban Sushi offers a worthwhile and satisfying culinary adventure for locals.
Ichiban Sushi Photos










Ichiban Sushi Location
Ichiban Sushi
660 Plainsboro Rd Ste 6, Plainsboro Township, NJ 08536, USA
Ichiban Sushi Reviews
Had their buffet special, the process to order food was very simple. They gave us a piece of paper of what we wanted and that’s how we ordered. It wasn’t like other buffets where one can serve themselves. Each order of food was freshly made right there and thenHighly recommend the mango butterfly sushi roll
May 16, 2025 · KevinPar sushi restaurant. Decent all you can eat option but it is difficult to get good service. Low grade fish cut too thin for sashimi to properly enjoy. The rice ball falls apart when you dip it meaning incorrectly made. Making the food is flawed as well as you have two chefs making massive orders then backlog happens once a third order is in. Tempura and sushi rolls were well done though.
Jun 11, 2024 · John TangThis is one of the best All You Can Eat sushi places in the area. Much better than Sushi Palace (Princeton) and about as good as, and sometimes better than, Sushi Saga (Edison). The quality and amount of sushi you can get for the price is fantastic.The pictures I've attached are from a few different visits. The kitchen food is very tasty and always comes out fresh and hot. The sushi rolls are beautiful and delicious. The sashimi is so, so good. The sushi is good, but the sushi rice is under seasoned and tastes more like plain rice.The only downside: this place is so good that it gets very packed around dinner time, especially on weekends. I have waited over an hour for a table once.Highly, highly recommend if you like sushi!
Jun 23, 2021 · Shelby KurzHad the AYCE sushi here which comes out to approx $40 adults and $22 kids. Appetizers were really good and so was most of the sushi. Not the freshest sushi but not the worse, I’d stay away from rolls since it’s a lot of rice.The service unfortunately was a 0. It took almost 2 hours to get our sushi and the staff wasn’t friendly at all, very grouchy. We got sat in a room and each time had to run outside and hunt down a waitress. They fill u up w water so u get full.
Sep 04, 2023 · Xander HimIchiban is my favorite all you can eat sushi spot in the area. The food is always fresh and reasonably priced. Additionally the service here is impeccable and everyone is very kind.I definitely recommend this location if you want sushi with a great atmosphere!
Feb 26, 2025 · JC DeMaria
More Japanese Restaurant Near Me

5 Market Street #500, Plainsboro Township, NJ 08536, USA

10 Schalks Crossing Rd, Plainsboro Township, NJ 08536, USA

64 Princeton Hightstown Rd, Princeton Junction, NJ 08550, USA

57 N Main St, Cranbury, NJ 08512, USA

217 Clarksville Rd # 5, West Windsor Township, NJ 08550, USA

Kingston Mall 4437, 4437 NJ-27, Princeton, NJ 08540, USA

236 Nassau St, Princeton, NJ 08540, USA

179 Nassau St, Princeton, NJ 08542, USA

86 Nassau St, Princeton, NJ 08542, USA

32 Witherspoon St, Princeton, NJ 08542, USA

277 Witherspoon St, Princeton, NJ 08540, USA

761 NJ-33, East Windsor, NJ 08520, USA
Categories
Popular Japanese Restaurant Sites






Must-Read Japanese Food Blog Posts
Most Searched Japanese Restaurant Sites
Trending Japanese Food Blog Posts





