oconomi Introduce
For New Yorkers constantly seeking genuine culinary experiences, Oconomi stands out as a true revelation, bringing the vibrant flavors of authentic Japanese street food right to Brooklyn. Far from a typical Japanese restaurant, Oconomi specializes in Okonomiyaki, a savory pancake that's a staple of Japanese comfort cuisine, served with such authenticity that customers rave it "tastes just like it does in Japan." It's a delightful discovery for anyone yearning for a taste of Osaka or Hiroshima without leaving the five boroughs.
Whether you've encountered them at their main Brooklyn location in Williamsburg or caught their food truck stand at events like Japanfest or near the World Trade Center, Oconomi consistently delivers on its promise of delicious, well-prepared dishes. Beyond the classic Okonomiyaki, their Modern-Yaki, a delightful combination of egg and noodles, also garners high praise for being "SO worth it." What truly elevates the experience is not just the incredible food, but also the "kindest people" on staff who are noted for their exceptional helpfulness and attentiveness. Oconomi offers a unique and highly recommended dive into a beloved facet of Japanese gastronomy, making it a must-try for any adventurous New Yorker.
Oconomi is primarily located at 90 Kent Ave, Brooklyn, NY 11249, USA. This address places it within the vibrant and popular Williamsburg neighborhood, particularly near the waterfront area. Kent Avenue is a dynamic street known for its mix of industrial heritage, modern residential buildings, and increasingly, a diverse array of culinary spots, especially as it's a key location for events like Smorgasburg.
For New Yorkers, reaching Oconomi in Williamsburg is quite accessible. The area is well-served by public transportation. The closest subway lines would likely be the L train at Bedford Avenue or Lorimer Street, or the G train at Nassau Avenue or Metropolitan Avenue/Lorimer Street. From these stations, it's a pleasant walk, allowing you to soak in the lively atmosphere of Williamsburg. Additionally, numerous bus lines operate in the area, providing further connectivity. For those coming from Manhattan, the L train offers a direct and relatively quick commute. Given its association with events like Smorgasburg (which often takes place at 90 Kent Ave), Oconomi is positioned in a highly foot-traffic-friendly location, particularly on weekends. While street parking can be a challenge in bustling Williamsburg, public transportation remains the most recommended mode for locals to visit this authentic Japanese gem.
Oconomi specializes in authentic Japanese street food, with a particular focus on Okonomiyaki and other beloved grilled noodle dishes. Their menu is concise but dedicated to delivering genuine flavors.
Hiroshima Style Okonomiyaki: This is one of Oconomi's signature offerings, lauded for its authenticity. The Hiroshima style is layered, featuring a crepe-like batter, bonito flakes, pork belly, stir-fried yakisoba noodles, fried egg, and topped with Okonomiyaki sauce, aonori seaweed powder, and sesame seeds. Variations include:
- Classic-H: The standard, flavorful combination.
- Deluxe Seafood-H: Adds squid and shrimp to the classic.
- Vegetable-H: A vegetarian option without pork belly, focusing on layered vegetables.
Osaka Style Okonomiyaki: The other primary style of Okonomiyaki offered. This version is a Japanese vegetable pancake, with ingredients mixed into the batter rather than layered. It's typically topped with bonito flakes, Okonomiyaki sauce, and Japanese mayo. Options include:
- Classic-O: Features pork belly as the protein.
- Deluxe Seafood-O: Includes pork belly, squid, and shrimp.
- Vegetable-O: A vegetarian version, focusing on the vegetable pancake.
Modern Yaki: Described as "Osaka Style Okonomiyaki with Yakisoba Noodle and Fried Egg," this dish is a highly recommended and satisfying combination, providing a more substantial meal. It comes in Classic-M (with pork belly), Deluxe Seafood-M (with pork belly, squid, and shrimp), and Vegetable-M (without meat) versions.
Yakisoba: Japanese stir-fried noodles with vegetables, topped with bonito flakes and pickled ginger. Variations include:
- Yakisoba with Pork: The standard meat option.
- Vegetable Yakisoba: A vegetarian choice.
- Kimchi Yakisoba (with or without pork): Adds a spicy, fermented kick.
- Yakiudon (with or without pork/kimchi): Stir-fried udon noodles.
- Garlicky S&P Yakisoba: Features garlic sauce, seafood (squid & shrimp), pork, and a fried egg.
Starters: Simple Japanese appetizers like Edamame are available to complement the main dishes.
Condiments/Sauces: Extra sides of Spicy Mayo, Okonomi Sauce, and Kewpie Mayo are available for purchase, allowing diners to customize their flavors.
Event and Food Truck Presence: Beyond their primary Brooklyn location, Oconomi actively participates in various Japanese cultural events (like Japanfest) and operates a food truck stand (e.g., near World Trade Center), bringing their authentic street food to different parts of NYC.
Oconomi has earned a stellar reputation among New Yorkers for several key features and highlights that set it apart in the city's diverse culinary landscape.
Unparalleled Authenticity: The most striking highlight is the incredible authenticity of their Okonomiyaki. Customers consistently rave that it "tastes just like it does in Japan," with details like "dancing fish flakes on top" enhancing the genuine experience. This makes it a go-to for anyone seeking true Japanese street food flavors outside of Japan.
Delicious and Flavorful Dishes: Whether it's the Okonomiyaki or the Modern-Yaki, the food is described as "just amazing." Reviewers praise the "very good medley of flavors" and highlight specific combinations like the "egg + noodles combo" in the Modern-Yaki as being "SO worth it."
Distinct Okonomiyaki Styles: Oconomi offers both Hiroshima and Osaka style Okonomiyaki, providing diners with the opportunity to explore the nuances of these two regional variations, a feature appreciated by Japanese food enthusiasts.
Exceptional Staff Kindness and Attentiveness: Beyond the food, the staff receive glowing praise for being "some of the kindest people I've met." Their willingness to "take the time to help my family when we needed it, even when they absolutely didn't have to," creates a truly heartwarming and pleasant customer experience.
Vibrant Food Truck/Event Presence: The ability to encounter Oconomi's delicious offerings at various events like Japanfest or from their food truck stand (e.g., near the World Trade Center) makes their authentic food accessible to a wider audience across NYC, reinforcing their street food identity.
Fresh and High-Quality Ingredients: The emphasis on flavor and authenticity implies the use of quality ingredients, from the fresh noodles to the savory toppings and sauces, all contributing to the overall deliciousness of the dishes.
Oconomi's primary appeal lies in its consistent delivery of authentic, high-quality Japanese street food. While they may not run frequent, broad promotions in the traditional sense, their participation in various events and their pricing strategy offer distinct benefits to New Yorkers.
Event-Based Access and Exposure: By participating in popular events like Japanfest and operating a food truck stand (e.g., outside the World Trade Center), Oconomi brings its unique offerings directly to customers across different parts of NYC. While these aren't "discounts," they provide invaluable opportunities for new customers to discover and try their highly praised Okonomiyaki and Modern-Yaki, often in a festive atmosphere.
Consistent Value for Authenticity: Oconomi focuses on providing authentic Japanese street food that customers attest tastes "just like it does in Japan." The value here is in the genuine cultural experience and high quality of specialized dishes like Okonomiyaki, which are not widely available with such authenticity in NYC. The price point for these unique and labor-intensive dishes is generally considered reasonable given their quality and rarity.
New Dish Introductions (Implicit Special): While not a discount, the regular inclusion of specific dishes (like the Modern-Yaki being highlighted as "SO worth it") acts as an implicit special, drawing attention to particularly popular or innovative menu items.
Seasonal or Limited-Time Offerings (Potential): As a Japanese food establishment, there's always the potential for seasonal or limited-time menu items that align with Japanese culinary traditions or specific events. It's advisable for patrons to follow Oconomi's social media or event listings for any such announcements.
For the most current information on where Oconomi's food truck might be, upcoming event participation, or any specific menu highlights, New Yorkers are encouraged to check Oconomi's official website or social media channels, as these platforms are typically used to announce such details.
To experience the authentic flavors of Okonomiyaki and other Japanese street food from Oconomi, you can reach them via the following contact details:
Address: 90 Kent Ave, Brooklyn, NY 11249, USA
Phone: (929) 544-3967
Mobile Phone: +1 929-544-3967
Given their presence at various locations, including a primary address in Williamsburg and mobile food truck stands at events like Smorgasburg or near the World Trade Center, it's advisable to check their website or social media for their current operating schedule and specific locations, especially if you plan to visit a food truck stand. For orders or inquiries, their phone number provides a direct line.
Oconomi is an exceptional find for New York locals, offering a truly unique and authentic Japanese culinary experience that stands apart from the city's myriad sushi and ramen establishments. For Brooklyn residents, its primary location at 90 Kent Ave in Williamsburg provides convenient access to their delicious Okonomiyaki and Modern-Yaki. For New Yorkers citywide, their mobile food truck presence at iconic spots like the World Trade Center and various Japanfest events ensures that a taste of genuine Japanese street food is never too far away.
What makes Oconomi so suitable for locals is its unwavering commitment to authenticity. Customers consistently praise their Okonomiyaki for tasting "just like it does in Japan," complete with the captivating "dancing fish flakes." This level of genuine flavor and preparation is a rare treat in NYC and is highly sought after by those who appreciate true international cuisine. The menu, though focused, offers satisfying options that are both flavorful and hearty, providing a comforting meal that feels special.
Beyond the food, the remarkable kindness and attentiveness of the staff elevate the entire experience. In a city where quick and impersonal service can sometimes be the norm, Oconomi's friendly approach leaves a lasting positive impression. This combination of authentic, delicious food, accessible locations through their truck, and genuinely caring service makes Oconomi a cherished local secret and a highly recommended destination for any New Yorker looking to explore the vibrant and comforting side of Japanese street food.
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oconomi Reviews
This was some of the best street food I’ve come across in NYC, from this restaurant’s food truck stand outside of the World Trade Center. The okonomiyaki tastes just like it does in Japan, and served in the same style - even with dancing fish flakes on top! Highly recommended for authentic Japanese food!Friend trying it for the first time says: ‘very good medley of flavors, especially the pickled ginger on top’.
Jul 25, 2024 · WendyHave tried both their Okonomiyaki and Modern-Yaki at different Japanfest events, and the food is just amazing. Highly recommend the modern-yaki in particular, the egg + noodles combo is SO worth it.Also wanted to shout out the staff at the stand for being some of the kindest people I've met, taking the time to help my family when we needed it, even when they absolutely didn't have to. You guys are amazing :)
Jul 03, 2023 · Arnav BorborahI got Okonomiyaki at the Japan fes at 103rd. Disappointing. They charged $15 for essentially cabbage. Hardly any egg batter.
Apr 06, 2025 · Komal RathiTried their vegetarian version. Crispy pancake and it was flavorful!!
May 27, 2024 · Garima GautamI had the classic Okonomiyaki. It was delicious. I’ve made my own a few times before and was delighted to have the chance to try one made from a restaurant. It was light and full of cabbage and the flavors were great. I bought this at smorgasbord in Prospect park and it only took a few minutes to come out.
Jul 04, 2022 · Justin Doran
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