Oishi Bay

oishi bay sushi restaurant

In a city overflowing with dining options, finding a true "hidden gem" can feel like striking gold for a New Yorker. When it comes to sushi, Oishi Bay perfectly fits this description. Tucked away at 230 E 29th St, this unassuming sushi joint has cultivated a loyal following among locals who appreciate high-quality, fresh, and surprisingly generous portions of sushi that won't break the bank. It's the kind of place you happily "show off to your friends when you want to make them think you know all the secret good spots."

Oishi Bay stands out in the bustling New York sushi scene for its commitment to delivering consistently flavorful food. From the naturally delicious fish in their sushi dinner boxes to the crave-worthy spicy salmon crunch rolls, every dish is crafted with care and presented beautifully. As one delighted customer exclaimed after finishing their meal, the food was "so good he just had to order another one." This dedication to taste and satisfaction is a hallmark of Oishi Bay's appeal.

Beyond the fantastic food, Oishi Bay has earned its reputation through reliable service and a genuine neighborhood feel. Many patrons have been ordering from them for years, praising the consistent freshness of their food upon arrival and the friendly demeanor of their delivery drivers. While no restaurant is immune to the occasional hiccup, Oishi Bay's quick resolution of issues and overall reliability in a fast-paced city like New York further cement its status as a local favorite. Indeed, as one long-time patron aptly put it, "This city has an insane number of options when it comes to sushi, and I've tried many of them, yet here I am coming back to Oishi again and again and again."

Oishi Bay is conveniently located at 230 E 29th St, New York, NY 10016, USA. This address places it squarely in the vibrant Midtown East neighborhood, specifically within the Murray Hill/Kips Bay area. This is a highly accessible and well-connected part of Manhattan, making Oishi Bay a go-to spot for a wide array of New Yorkers.

The restaurant's position on East 29th Street ensures easy access from various points in the city. It's a short walk from several major subway lines, including the 6 train at 28th Street and Park Avenue South, and within a reasonable distance from Grand Central Terminal (4, 5, 6, 7, S trains). Numerous bus routes also run along 3rd Avenue and Lexington Avenue, providing direct links for commuters and residents alike.

For those living or working in the numerous residential buildings and offices in Midtown East, Oishi Bay offers an ideal spot for a quick, high-quality lunch or a relaxed dinner. The neighborhood itself is dynamic and bustling, making a trip to Oishi Bay a convenient and enjoyable part of any day out in the city.

Oishi Bay caters to the diverse needs of its New York City clientele by offering a range of convenient and customer-focused services.

• Dine-In Service: While described as a "hole-in-the-wall," Oishi Bay provides a comfortable, albeit cozy, setting for those who wish to enjoy their meal in the restaurant. It's an unpretentious atmosphere perfect for a casual meal.
• Takeout: For those on the go, Oishi Bay offers efficient takeout service. Customers can place their orders by phone for quick pick-up, ensuring freshness and convenience.
• Delivery: Oishi Bay is highly popular for its delivery service, partnering with major platforms like Grubhub, Seamless, and Uber Eats. Many long-term customers praise the consistent freshness and quick arrival of their food, making it a reliable choice for enjoying sushi from the comfort of your home or office.
• Lunch Specials: A significant draw for Oishi Bay is its value-driven lunch specials. These typically run during weekday lunch hours and include various sushi roll combinations, sushi and sashimi lunches, and kitchen entrees, often accompanied by miso soup or salad.
• Extensive Menu: Oishi Bay offers a vast menu that extends beyond just sushi and sashimi. It includes a wide selection of appetizers from both the sushi bar and kitchen, special rolls, traditional rolls, tempura, teriyaki, hibachi, fried rice, noodle dishes, and even desserts.
• Catering/Party Trays: For larger gatherings or events, Oishi Bay provides party trays that offer a generous assortment of sushi rolls, sushi, and sashimi, making it a convenient option for feeding a group.

Oishi Bay stands out in the competitive New York sushi scene due to several distinctive features and highlights that consistently win over its local clientele.

• Exceptional Value and Generous Portions: Perhaps the most frequently praised aspect of Oishi Bay is the incredible value it offers. Customers consistently highlight the "shockingly large amount of high-quality food for 25 bucks" (referring to the sushi dinner box) and the "generous portions" for "very good prices." This makes it an incredibly appealing option for those seeking a fulfilling and affordable sushi experience in NYC.
• Fresh and Flavorful Sushi: Despite its "hole-in-the-wall" designation, Oishi Bay prioritizes freshness. Reviewers frequently comment on the "fresh" and "naturally flavorful" fish, with dishes "looking just as good as they tasted." This commitment to quality ingredients is a cornerstone of their popularity.
• Diverse Menu Beyond Sushi: While celebrated for its sushi, Oishi Bay offers a comprehensive menu of Japanese and even some Chinese kitchen favorites. This includes:
  • Over 60 Types of Rolls: From classic maki rolls to creative special rolls featuring decadent ingredients like black caviar, lobster, and Alaskan king crab.
  • Full Range of Japanese Favorites: Crispy shrimp tempura, hibachi-grilled steak, udon noodles with chicken, various teriyaki options, katsu, fried rice, and appetizers like gyoza and shumai.
  • Sushi and Sashimi Platters: Offering a wide selection of expertly cut and presented raw fish.
• Reliable and Fast Delivery: Many long-term customers commend Oishi Bay's delivery service for its speed and reliability. Despite occasional busy periods, the food often arrives "quickly" and "fresh upon arrival," making it a dependable choice for at-home dining.
• Friendly Staff and Accommodating Service: Reviews often mention the "friendly and nice" delivery drivers and overall "great service." The restaurant generally ensures water glasses are filled for dine-in guests and makes efforts to communicate during delays.
• Neighborhood Gem Status: Oishi Bay has earned a reputation as a true local "secret good spot," fostering a sense of community and loyalty among its patrons who repeatedly return, even amidst New York's myriad sushi options.

Oishi Bay provides excellent value through its regular menu, particularly its lunch specials, which are a consistent draw for New Yorkers. While specific, temporary promotions might pop up on third-party delivery apps, the core value proposition remains strong.

• Weekday Lunch Specials: These are a major highlight, offering affordable and generous meal options. Typical offerings include:
  • Sushi Dinner Box / Sushi Lunch Combo: As highlighted by a customer, a "shockingly large amount of high quality food for 25 bucks" (prices may vary), often including a selection of sushi, a roll, and sides like soup or salad.
  • Maki Roll Combos: Options to choose multiple classic rolls, usually served with soup or salad, at a discounted price.
  • Bento Box Lunch: A popular choice that often includes a main entree, a California roll, salad, miso soup, and rice, providing a complete meal.
  • Kitchen Lunch Entrees: Featuring smaller, more affordable portions of their cooked dishes like Teriyaki, Tempura, or Katsu, served with soup or salad and rice.
• Delivery Platform Deals: Oishi Bay frequently participates in promotions on platforms like Seamless, Grubhub, and Uber Eats. These can include:
  • Discount Codes: Occasional percentage-off or dollar-off deals for qualifying orders.
  • Free Delivery: Sometimes offered for members of subscription services on these platforms.
  • "Buy 1 Get 1 Free" Offers: While less common for entire meals, you might find BOGO deals on specific appetizer items or rolls (e.g., "Buy 1, Get 1 Free Mango Kani Salad" as seen in past listings).
• Groupon Deals: Oishi Bay has historically offered deals on platforms like Groupon, providing a discount on a set value (e.g., "$30 for $20"). It's important to note that these often have specific terms, such as being "dine-in only" and "not valid for lunch menu" or happy hour specials. Always check the fine print for redemption details and exclusions.

For the most up-to-date and specific promotions, it's always recommended to check their listings on popular food delivery apps or platforms like Groupon, as offers can change regularly.

To experience the highly-praised sushi and Japanese cuisine at Oishi Bay, or for any inquiries, here is their contact information:

Address: 230 E 29th St, New York, NY 10016, USA

Phone: (212) 683-2283

While Oishi Bay has a strong presence on third-party delivery platforms (Grubhub, Seamless, Uber Eats), their own direct website (https://www.oishibaynyc.com/) also provides options for direct pickup and delivery orders, along with their menu and hours of operation.

For New Yorkers, Oishi Bay is more than just another sushi restaurant; it’s a quintessential neighborhood "secret good spot" that consistently delivers on what locals truly value: high-quality food, generous portions, and excellent value, all within a convenient and no-fuss framework. Its status as a "hole-in-the-wall" only adds to its charm, making it feel like a genuine local discovery rather than a tourist trap.

The consistent praise for its fresh, flavorful sushi and the surprisingly large amounts of food offered at reasonable prices makes it an ideal choice for everyday dining. Whether you're looking for a satisfying solo dinner, a casual meal with friends, or a quick, delicious lunch during the workday, Oishi Bay consistently meets the mark. The extensive menu ensures there’s always something new to try, from classic rolls to more elaborate chef specials and a wide array of cooked Japanese dishes.

Critically, for the fast-paced life in New York, Oishi Bay’s reliable and often speedy delivery service is a major asset. The positive feedback on their delivery and the staff’s attentiveness (even during busy times) speak volumes about their commitment to customer satisfaction. It’s the kind of place that fosters loyalty, as evidenced by customers returning "again and again and again." Oishi Bay provides a dependable, delicious, and budget-friendly sushi experience that makes it an indispensable part of the local culinary landscape in Midtown East.

Oishi Bay

230 E 29th St, New York, NY 10016, USA