Pacific Counter - Downtown St. Pete Introduce
Located in the heart of Downtown St. Petersburg at 660 Central Ave, Pacific Counter is a highly acclaimed sushi restaurant offering a unique and refreshing approach to Japanese and Hawaiian-inspired cuisine. Operating within a platform category akin to "Doctor Near Me" due to its focus on providing personalized, health-conscious food solutions, Pacific Counter distinguishes itself by offering a customizable and wholesome dining experience that caters to individual dietary preferences and wellness goals. The restaurant's commitment to fresh ingredients and a build-your-own model positions it as a go-to spot for those seeking nutritious and delicious meals tailored to their needs, much like a doctor provides tailored care for a patient.
Environment: A Vibrant and Welcoming Atmosphere
Pacific Counter - Downtown St. Pete boasts a modern and vibrant interior that creates a relaxed yet sophisticated dining environment. The décor features clean lines, often incorporating bright and inviting colors, contributing to a fun and energetic atmosphere. Reviewers frequently describe the space as comfortable and cool, an improvement from earlier feedback, indicating a consistent effort to enhance the customer experience. The layout often includes an assembly line style counter, similar to popular build-your-own concepts, allowing diners to visually engage with the preparation of their food. This transparency fosters a sense of trust and excitement, as customers can see the fresh ingredients being handled and customized to their liking. The restaurant is well-maintained and clean, further adding to the pleasant dining environment. The inviting ambiance makes it suitable for a quick lunch, a casual dinner, or a relaxed outing with friends and family. Local art may also adorn the walls, adding to the unique character and community feel of the establishment.
Services: Customizable and Attentive Care
The service at Pacific Counter is consistently highlighted by customers as a significant strong point. The staff are frequently described as very nice, considerate, amazing, and personable. They are known for being attentive and knowledgeable, guiding customers through the extensive customization options available. A key aspect of their service is the willingness to allow customers to sample different items before committing to their choices, ensuring satisfaction. Furthermore, they are accommodating to specific requests, such as putting certain ingredients on the side if not desired directly in the bowl. This level of personalized attention mirrors the tailored approach one might expect from a "Doctor Near Me" service, where individual needs are prioritized and addressed. The counter-serve model ensures quick service, even during busy periods, making it an efficient option for those on the go. The ability to "Roll it. Or Bowl it." provides diners with flexibility in how they enjoy their meal, further enhancing the customer-centric service model.
Features: Freshness, Customization, and Unique Offerings
The core features of Pacific Counter revolve around its commitment to fresh ingredients and extensive customization. The restaurant offers "Build Your Own" poke bowls and sushi burritos, allowing customers to choose from a variety of bases (sushi rice, mixed greens, noodles, brown rice), proteins (tuna, salmon, shrimp, chicken, krab, tofu, shrooms), numerous mix-ins, unlimited toppings, and house-made sauces. This bespoke approach ensures that every meal is perfectly tailored to the individual's taste and dietary preferences, making it an ideal choice for healthy eating. Reviewers consistently praise the "incredibly fresh ingredients" and "unique flavors" found in their dishes. Beyond the build-your-own options, Pacific Counter also offers "Counter Creations" – chef-inspired signature bowls and burritos like the Cali Classic, Island BBQ, The O.G., Ring of Fire, and Over the Rainbow. These creations provide a great starting point for those who prefer curated combinations. The menu also extends beyond poke and sushi burritos to include Hawaiian hot dogs, Spam Musubi, miso soup, and a selection of refreshing beverages including bubble tea and kombucha. A notable and highly popular feature is their Dole pineapple whip, although it can occasionally be unavailable due to machine maintenance, as noted by a customer. This diverse menu, with its emphasis on quality and health, positions Pacific Counter as a culinary destination that prioritizes well-being, much like a health service category would.
The commitment to quality ingredients is paramount. Pacific Counter places a strong emphasis on using locally sourced ingredients whenever possible, including leafy greens, daikon, and radishes from local farms. For their seafood, they are dedicated to ethical and sustainable sourcing, flying out to meet suppliers to ensure the highest quality, such as Skuna Bay salmon. The meticulous preparation of their sushi rice, a two-hour process replicated daily, exemplifies their dedication to an exceptional dining experience. This focus on high-quality, fresh ingredients aligns with the "Doctor Near Me" ethos, where the foundation of good health is often rooted in quality inputs.
Promotional Information: Value and Community Engagement
While specific daily or ongoing promotions are not extensively detailed in the provided information, customer reviews sometimes mention "Buy 1, Get 1 Free" offers on certain popular items like the Cali Classic Bowl and Island BBQ Bowl, suggesting that the restaurant does engage in promotional activities to attract and retain customers. Pacific Counter also offers a loyalty program or customer membership club, which may include benefits like digital scratch cards for rewards and point accumulation plans for purchases. This incentivizes repeat visits and fosters a sense of community around the brand. The restaurant has also been noted for its catering services, offering "Build Your Own" options, individual bowls and rolls, and party-sized versions of sides and beverages, along with local delivery and full-service on-site event catering. They have actively engaged with the local community, including a partnership as the official caterer for the Tampa Bay Rowdies, indicating a strong presence and commitment beyond just in-store dining. Their consistent high ratings and positive word-of-mouth are also a significant form of promotion, as customers enthusiastically recommend the restaurant, emphasizing its freshness, flavor, and excellent service. This community-focused approach and value proposition are key to their success, drawing in patrons seeking both quality and care, much like one would seek from a trusted "Doctor Near Me."
Pacific Counter - Downtown St. Pete Menu
HOT DOGS
- KIMCHI DOG US$7.49
All Beef Dog topped with our house-made Kimchi and Scallions.
- PLAIN DOG US$5.99
Plain All Beef Hot Dog.
- HAWAIIAN DOG US$7.49
All Beef Dog topped with our house-made Hawaiian Salsa, Chili Aioli Sauce and Sesame Seeds.
- BANH MI DOG US$7.49
All Beef Dog topped with Cucumbers, Jalapeno, Daikon Salad, Cilantro and Avocado Lime Sauce.
- CALI DOG US$7.49
All Beef Dog topped with Avocado, Sprouts, Chia Seeds and Sweet Yuzu Sauce.
ROLL IT
- ISLAND BBQ BURRITO US$18.99
Aloha BBQ Chicken, Corn, Carrot, Hawaiian Salsa, Slaw, Sesame Seeds with Avocado Lime Aioli Sauce.
- GRAZER BURRITO US$18.99
Cucumber, Edamame, Carrot, Sprouts, Corn, Onion, Mango, Pineapple, Chia Seeds, and Wonton Crisps. Served with Sesame Waina Sauce.
- THE O.G. BURRITO US$18.99
Tuna, Avocado, Edamame, Greens, Shredded Nori, Onion, and Sesame Seeds. Served with Poke Classic Sauce.
- LAND & SEA BURRITO US$18.99
Shrimp, Chicken, Avocado, Corn, Kimchi, Scallion, Daikon, and Wonton Crisps. Served with Chili Aioli Sauce.
- OVER THE RAINBOW BURRITO US$21.99
Tuna, Salmon, Krab, Mango, Edamame, Sprouts, Masago, and Sesame Seeds. Served with Sweet Yuzu Sauce.
- RING OF FIRE BURRITO US$18.99
Spicy Tuna, Shrimp, Cucumber, Jalapeno, Greens, Crispy Shallots, and Garlic Crisps. Served with Fire Water Sauce.
- HOLD THE FISH BURRITO US$18.99
Chicken, Cucumber, Carrot, Corn, Onion, Scallion, and Cilantro. Served with Sweet Yuzu Sauce.
- BYO BURRITO US$18.99
Build Your Own Sushi Burrito! Choice of up to 2 Proteins, 5 Mix-Ins, Unlimited Toppings and 1 Sauce.
- GOLDEN HOUR BURRITO US$18.99
Salmon, Krab, Avocado, Scallion, Carrot, Cucumber, Shredded Nori, and Masago. Served with Counter Sauce.
- CALI CLASSIC BURRITO US$18.99
Krab, Avocado, Cucumber, Shredded Nori, Sesame Seeds, and Masago. Served with Avocado Lime Aioli Sauce.
- GREEN PANTHER BURRITO US$18.99
Tofu, Avocado, Mixed Greens, Jalapeno, Cucumber, Sprouts, Edamame, and Chia Seeds. Served with Sesame Waina Sauce.
- TRIPPY BURRITO US$18.99
Shrooms, Avocado, Seaweed Salad, Carrot, Edamame, Cucumber, Garlic Crisps, and Furikake. Served with Citrus Ponzu Sauce.
SIDE ITEMS
- SPICY SEAWEED SALAD US$5.99
We mix our traditional Wakame with our house made spicy sauce!
- SIDE OF RICE US$3.99
Choose Sushi Rice or Brown Rice.
- SPAM MUSUBI US$4.99
A slice of grilled Spam on top of or sandwiched in between a block of rice, wrapped together with nori in the tradition of Japanese omusubi.
- KIMCHI PINT (16oz) US$11.99
A pint of our delicious house-made Kimchi.
- CUCUMBER SALAD US$4.99
A traditional Japanese cucumber salad, which is dressed with a sweet vinegar dressing.
- SIDE OF NOODLES US$3.99
Sweet Potato Glass Noodles.
- SEAWEED SALAD US$5.99
Subtly sweet with the distinct flavor & texture of Wakame.
- KIMCHI SIDE (8oz) US$5.99
A side of our delicious house-made Kimchi.
- MISO SOUP US$5.99
8oz Traditional Miso Soup.
SIPS & SQUEEZES
- MOTHER KOMBUCHA (BOTTLE) US$5.99
Local, Fresh, Raw, Organic, Fair Trade Kombucha!
- BOTTLED WATER US$2.99
Natural spring water
- JUICE/TEA US$3.49
We offer a rotating selection of handcrafted Lemonades & Teas daily!
- DIET COKE (CAN) US$2.99
- SPARKLING WATER (CAN) US$2.99
A rotating variety of sparkling water options!
- COCONUT WATER US$4.99
Refreshing coconut water
- COCA COLA (CAN) US$2.99
- SPRITE (CAN) US$2.99
- AGUA BUCHA (CAN) US$3.99
Delicious kombucha-infused sparkling water!
BUBBLE TEA
- BUBBLE TEA US$8.49
BOWL IT
- THE O.G. BOWL US$18.99
Tuna, Avocado, Edamame, Greens, Shredded Nori, Onion, and Sesame Seeds. Served with Poke Classic Sauce.
- OVER THE RAINBOW BOWL US$21.99
Tuna, Salmon, Krab, Mango, Edamame, Sprouts, Masago, and Sesame Seeds. Served with Sweet Yuzu Sauce.
- TRIPPY BOWL US$18.99
Shrooms, Avocado, Seaweed Salad, Carrot, Edamame, Cucumber, Garlic Crisps, and Furikake. Served with Citrus Ponzu Sauce.
- BIG BYO BOWL (24oz) US$18.99
Build Your Own Bowl! Choice of up to 2 Bases, 2 Proteins, 5 Mix-Ins, Unlimited Toppings and 1 Sauce.
- ISLAND BBQ BOWL US$18.99
Aloha BBQ Chicken, Corn, Carrot, Hawaiian Salsa, Slaw, Sesame Seeds with Avocado Lime Aioli Sauce.
- HOLD THE FISH BOWL US$18.99
Chicken, Cucumber, Carrot, Corn, Onion, Scallion, and Cilantro. Served with Sweet Yuzu Sauce.
- LAND & SEA BOWL US$18.99
Shrimp, Chicken, Avocado, Corn, Kimchi, Scallion, Daikon, and Wonton Crisps. Served with Chili Aioli Sauce.
- RING OF FIRE BOWL US$18.99
Spicy Tuna, Shrimp, Cucumber, Jalapeno, Greens, Crispy Shallots, and Garlic Crisps. Served with Fire Water Sauce.
- GREEN PANTHER BOWL US$18.99
Tofu, Avocado, Mixed Greens, Jalapeno, Cucumber, Sprouts, Edamame, and Chia Seeds. Served with Sesame Waina Sauce.
- GRAZER BOWL US$18.99
Cucumber, Edamame, Carrot, Sprouts, Corn, Onion, Mango, Pineapple, Chia Seeds, and Wonton Crisps. Served with Sesame Waina Sauce.
- CALI CLASSIC BOWL US$18.99
Krab, Avocado, Cucumber, Shredded Nori, Sesame Seeds, and Masago. Served with Avocado Lime Aioli Sauce.
- GOLDEN HOUR BOWL US$18.99
Salmon, Krab, Avocado, Scallion, Carrot, Cucumber, Shredded Nori, and Masago. Served with Counter Sauce.
- LITTLE BYO BOWL (16oz) US$12.99
Build Your Own Bowl! Choice of up to 2 Bases, 1 Proteins, 3 Mix-Ins, Unlimited Toppings and 1 Sauce.
SWEET STUFF
- ALOHA WHIP PINT US$9.99
A pint of our Signature Aloha Whip Ice Cream! (Dairy-Free)
- ALOHA WHIP CUP US$4.99
Our Signature Aloha Whip Ice Cream! (Dairy-Free)
Pacific Counter - Downtown St. Pete Details
Service options
- Outdoor seating
- No-contact delivery
- Delivery
- On-site services
- Takeaway
- Dine-in
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair-accessible car park
- Wheelchair-accessible entrance
- Wheelchair-accessible seating
Offerings
- Comfort food
- Healthy options
- Organic dishes
- Quick bite
- Small plates
- Vegan options
- Vegetarian options
Dining options
- Lunch
- Dinner
- Catering
- Dessert
- Seating
- Table service
Amenities
- Gender-neutral toilets
- Toilet
- Wi-Fi
- Wi-Fi
Atmosphere
- Casual
- Quiet
- Trendy
Crowd
- Family friendly
- Groups
- LGBTQ+ friendly
- Tourists
- Transgender safe space
- University students
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
- High chairs
Parking
- Free of charge street parking
- Paid street parking
- Parking
Pets
- Dogs allowed outside
Pacific Counter - Downtown St. Pete Photos










Pacific Counter - Downtown St. Pete Location
Pacific Counter - Downtown St. Pete
660 Central Ave, St. Petersburg, FL 33701, USA
Pacific Counter - Downtown St. Pete Reviews
My husband and stopped by for some Dole pineapple whip. Unfortunately the machine was down. Hopefully, it'll be back up in a few weeks. We decided to get a bowl. All of the food was very fresh. They allowed us to sample different items to make sure that we wanted them. They also put things on the sides that we didn't want in the bowl itself. The staff was very nice and considerate. The prices were pretty reasonable. I can't wait to go back. When they fix the Dole whip machine. 🍙🍍🍲
April 23 · Stacey A.5 stars all around, best Poke bowls in st Pete! Incredibly fresh ingredients and unique flavors, 10/10 recommend! The owners are really good people out here doing great things for this area, happy to support them 👏
March 15 · Miranda StewartI’ve been eating at Pacific Counter for almost two years and have always been a huge fan. Today though, was the best bowl I’ve ever gotten from there. Not only was the team that was working today (2/12) amazing and personable, this bowl was made perfectly. Whoever was working on the mix ins and register (same person, both stations) was the kindest person ever and just so skilled at making a great bowl. Also, the temperature in the store was finally comfortable and cool, it’s usually a bit hot and stuffy but not today. Overall, extremely happy with both the service and my bowl today. ☺️
February 13 · MayaFresh salmon and tuna made the perfect bowl. Sweet potato noodles were the perfect base.Counter sauce & chili aioli sauce mixed together yum. Great friendly sauce
April 12 · Ron TazMan (OTazMan)very delicious! first time trying the sauce went well with the spicy salmon & chicken. so much flavor and great price for the portion
April 03 · Sopera Eath
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