Premium Japanese Rolls

For New Yorkers who appreciate the art of fresh sushi, particularly those who savor the unique texture of a perfectly crisp hand roll, Premium Japanese Rolls in Midtown is a spot you’ll want to have on your radar. This charmingly small establishment has quickly become a local favorite, carving out a niche with its commitment to freshness and its innovative approach to traditional Japanese hand rolls. It's the kind of place you stumble upon and immediately want to tell all your friends about – a true testament to its quality and unique appeal in a city brimming with Japanese dining options.

What truly sets Premium Japanese Rolls apart is their dedication to ensuring every bite is as delicious as it is fresh. Customers consistently rave about the "crispy" quality of their hand rolls, a direct result of the "special wrappers they use." This attention to detail means you can expect that satisfying crunch with every bite, a textural delight that elevates the hand roll experience. Beyond the hand rolls, the commitment to fresh, delicious food extends to their entire menu, which includes various maki rolls and other Japanese delights.

In a city where quick and convenient dining often means compromising on quality, Premium Japanese Rolls defies this expectation. It operates as a counter-service establishment, designed for efficiency, yet it never sacrifices the freshness that makes Japanese cuisine so enjoyable. This makes it an ideal spot for a swift and high-quality lunch, a casual dinner on the go, or a delicious takeout option when you're looking for something fresh and satisfying without the wait of a traditional sit-down restaurant.

The inviting, albeit compact, nature of the space, combined with the consistent delivery of fresh, flavorful sushi, makes Premium Japanese Rolls a standout. Whether you're a sushi aficionado or simply looking for a reliable spot for a quick and tasty Japanese meal, this place offers a focused menu that aims for excellence in its chosen specialties, particularly its signature hand rolls.

Premium Japanese Rolls is ideally situated in the bustling heart of Midtown, making it an exceptionally convenient and easily accessible dining spot for New Yorkers. You'll find this fresh sushi destination at: 1371 6th Ave, New York, NY 10019, USA. This address places it directly on Sixth Avenue, a major thoroughfare in Manhattan, surrounded by a vibrant mix of corporate offices, popular retail establishments, and residential buildings.

The restaurant's prime location offers unparalleled access via New York City's extensive public transportation network. Numerous subway lines, including the B, D, F, M, N, Q, R, and W trains, have stations just a block or two away, providing seamless connections from virtually every corner of Manhattan and the outer boroughs. This makes Premium Japanese Rolls a perfect stop for a quick lunch during a workday, a convenient dinner pick-up, or a satisfying bite before or after visiting nearby attractions like Rockefeller Center, Radio City Music Hall, or Central Park.

While the establishment is described as "charmingly small" with "limited indoor space," its counter-service model is perfectly suited for the Midtown pace, catering to those who appreciate efficiency without compromising on quality. For New Yorkers on the go, the ease of access and the quick service make it a highly practical and desirable choice, minimizing travel time and maximizing meal enjoyment.

Premium Japanese Rolls specializes in providing fresh and high-quality sushi, with a particular emphasis on hand rolls. Their services are designed for convenience and efficiency, catering to the fast-paced New York lifestyle.

• Counter Service: The primary service model is counter service, allowing for quick ordering and preparation of fresh sushi right in front of the customer. This ensures efficiency for those on a tight schedule.

• Takeout and Pickup: Premium Japanese Rolls is an excellent option for takeout. Customers can easily order their favorite rolls for pickup, making it a convenient choice for meals at the office or home.

• Limited Indoor Dining: While the space is "charmingly small" with "limited indoor space," there are usually a few spots for diners who prefer to eat on-site and enjoy their fresh rolls immediately.

• Hand Rolls: Their specialty, hand rolls, are a major draw. They are crafted with "special wrappers" that keep the nori perfectly crispy, offering a unique textural experience. Options include various fish and vegetable combinations, such as the recommended "ebi jalapeño" for those who enjoy a spicy kick.

• Maki Rolls (Cut Rolls): In addition to hand rolls, they offer a selection of traditional maki rolls (cut into pieces), providing a familiar and popular sushi option.

• Lunch Specials: A significant highlight for locals, their lunch special is often noted as a "great value." It typically includes a combination of a maki roll and a hand roll, offering a satisfying and affordable midday meal.

• Fresh & Delicious Ingredients: The restaurant prides itself on using fresh and delicious ingredients, ensuring a high-quality sushi experience across their menu.

Premium Japanese Rolls has several standout features that make it a compelling choice for sushi lovers in New York City:

• Perfectly Crispy Hand Rolls: This is arguably their most distinctive highlight. Customers consistently rave about the "special wrappers they use for their hand rolls so they are perfectly crispy!!" This unique feature sets them apart and creates an exceptional textural experience that elevates the traditional hand roll.

• Always Fresh and Delicious Food: Despite being a counter-service establishment, the quality of the ingredients is consistently praised. Reviews highlight that the "food is always fresh and delicious," indicating a strong commitment to quality.

• Great Value Lunch Special: For budget-conscious New Yorkers, the "lunch special is a great value," typically including a maki roll and a hand roll, offering a substantial and affordable meal option.

• Counter Service Efficiency: The counter service model ensures speed and convenience, making it an ideal choice for quick lunches or grab-and-go meals in the busy Midtown area.

• Spicy Options Available: For those who enjoy a kick, specific recommendations like the "ebi jalapeño" suggest flavorful spicy options are available on the menu.

• Charming, Small Space: While compact, the "charmingly small" space offers a cozy and intimate feel, allowing diners to focus on the quality of the food.

Premium Japanese Rolls primarily draws customers with its excellent value, particularly highlighted by its popular lunch special. While specific, ongoing, and widely advertised promotions beyond this core offering might vary or be seasonal, their consistent pricing and focus on value are often enough to make them a preferred choice for locals. Based on common practices for similar quick-service sushi establishments in New York:

• Daily Lunch Special: As mentioned in customer reviews, the "lunch special is a great value, it comes with a maki roll and a hand roll." This is a consistent and key promotion, ideal for those seeking a complete and affordable meal during the midday rush.

• Combo Deals: Beyond the lunch special, it's common for Japanese quick-service restaurants to offer various combo deals, such as sets of multiple rolls or a combination of different types of sushi (e.g., a mix of sashimi and rolls) at a slightly discounted rate compared to ordering items individually. While not explicitly detailed, such options are often part of their regular menu to provide value.

• Online Ordering and Delivery Platform Deals: Many counter-service eateries in NYC leverage third-party delivery apps (like Uber Eats, DoorDash, Grubhub). These platforms often run their own promotions (e.g., first-time user discounts, free delivery with minimum order, or percentage off deals) that Premium Japanese Rolls might participate in. Customers are advised to check these apps directly for any current short-term offers.

For the most up-to-date information on any current or seasonal promotions, New Yorkers should check the restaurant's online presence, including popular food delivery apps, or inquire directly at the counter. However, the inherent value of their delicious and fresh offerings, especially the lunch special, remains a continuous draw.

To experience the delicious and crispy hand rolls, or for any inquiries, you can find Premium Japanese Rolls at:

Address: 1371 6th Ave, New York, NY 10019, USA

While a phone number for Premium Japanese Rolls at this specific address was not readily available through public search, many counter-service establishments in NYC prioritize in-person or online ordering. For the most efficient service, visiting the location or checking their presence on major food delivery apps is recommended.

For New Yorkers constantly on the lookout for high-quality, convenient, and reasonably priced dining options, Premium Japanese Rolls is an exceptionally suitable choice. Its focus on "fresh and delicious" food, particularly its signature hand rolls with their "perfectly crispy" wrappers, offers a distinct and satisfying experience that stands out in the crowded sushi market. This unique textural element alone is a compelling reason for locals to give it a try.

The counter-service model is perfectly adapted to the fast-paced Midtown environment, allowing for quick and efficient ordering ideal for a lunch break or a swift dinner. The "great value" lunch special, offering a combination of a maki roll and a hand roll, provides a substantial and affordable meal that is highly appealing to busy professionals and residents alike. Despite its "charmingly small" space, the emphasis remains firmly on the quality of the food and the speed of service, which are paramount for many New Yorkers.

Whether you're a sushi aficionado craving that perfect hand roll, or simply seeking a reliable spot for fresh and delicious Japanese food on the go, Premium Japanese Rolls delivers. Its commitment to quality ingredients, efficient service, and unique culinary touches makes it a highly recommended spot for any New Yorker looking for a top-tier yet accessible sushi experience in Midtown.

Premium Japanese Rolls

1371 6th Ave, New York, NY 10019, USA