The Roll

Hello, California sushi enthusiasts! Are you on the hunt for a fresh, top-quality sushi experience that's quickly becoming a local favorite in San Francisco? Look no further than The Roll, a newer addition to the city's vibrant culinary scene that's already making waves for its exceptional offerings. While you might know their Marina District spot, their Folsom Street location brings that same commitment to "super fresh sushi and perfectly seasoned rice" right into the heart of SoMa.

Opened in December 2024, The Roll on Folsom Street has wasted no time in establishing itself as a go-to for discerning diners. It's a place where the focus is firmly on the quality of the fish, the expert preparation, and the "amazing flavors" that truly make each bite a delight. Whether you're a fan of classic nigiri, inventive rolls, or even comforting Japanese dishes like Oden Udon, The Roll promises a consistently good experience. Get ready to discover your new favorite sushi spot, where the quality is top-notch and the service is always welcoming.

The Roll is conveniently situated at 921 Folsom St, San Francisco, CA 94107, USA. This address places it squarely within the dynamic SoMa (South of Market) district, a bustling urban area known for its modern architecture, tech companies, and a rapidly evolving culinary landscape. Its location on Folsom Street makes it a central and accessible spot within San Francisco.

The SoMa neighborhood is exceptionally well-connected by San Francisco's comprehensive public transportation system. Major BART and Muni Metro stations, such as Powell Street and Montgomery Street, are within a reasonable walking distance or a short bus ride away, providing extensive connections throughout the city and to surrounding areas. Numerous Muni bus lines operate along Folsom Street and nearby thoroughfares, offering convenient access. For those driving, there are typically several parking garages and lots available in the surrounding blocks, though as is common in urban areas, it's advisable to factor in potential parking costs and availability, especially during peak dining hours. The restaurant's proximity to major attractions like the Moscone Center and various museums makes it a popular choice for both locals and visitors exploring the area. Its prime spot on Folsom Street contributes to its appeal as a convenient and desirable dining destination.

• Super Fresh Sushi and Sashimi: The cornerstone of The Roll's offering is its commitment to "super fresh sushi" and "perfectly seasoned rice," ensuring a high-quality foundation for all their sushi and nigiri selections.
• Variety of Sushi Rolls: The restaurant offers a selection of sushi rolls, though reviewers note a change in portion size from 10 pieces to 6. This implies a focus on quality and careful preparation for each piece.
• Highly Recommended Hand Rolls: A specific highlight is their hand rolls, which come highly recommended by customers. The restaurant is also reportedly "coming out with a dedicated hand roll menu soon," suggesting an expansion in this popular category.
• Delicious Nigiri: Customers praise the nigiri for its fresh fish and excellent flavor, indicating it's a strong point on the menu.
• Comforting Oden Udon: Beyond sushi, The Roll also offers warm, comforting Japanese dishes, with "oden udon" specifically recommended, showcasing a broader Japanese culinary appeal.
• Consistently Good Service: A standout service feature is the consistently positive and "really really good service," ensuring a pleasant and welcoming dining experience for all patrons.
• Dine-In Experience: The restaurant provides a dine-in option, allowing guests to enjoy their fresh sushi in its dedicated space. While the ambiance is described as "slightly warehouse-y," the quality of the food and service remains top-notch.
• New Restaurant with Top-Notch Quality: As a newer establishment (opened December 2024), it quickly established a reputation for "top-notch" quality in both food and service.

• "Super Fresh Sushi and Perfectly Seasoned Rice": This is a consistent and highly praised highlight, forming the foundation of their excellent sushi. It underscores their commitment to quality ingredients and expert preparation.
• "Amazing Flavors": Customers repeatedly emphasize the "amazing flavors" of the dishes, indicating a well-developed menu that delights the palate with every bite.
• "Really Really Good Service": The service receives high accolades, being described as "consistently good every time" and "really really good." This ensures a pleasant and welcoming dining experience.
• High-Quality Fish: Reviewers specifically mention "fresh fish" and "nice portions," ensuring that each piece of sushi or nigiri is a satisfying and flavorful experience.
• Recommended Hand Rolls and Oden Udon: The specific recommendations for hand rolls (with a dedicated menu coming soon) and the comforting oden udon highlight popular and well-received dishes beyond traditional sushi rolls.
• New Restaurant, Top-Notch Quality: Despite being a relatively new establishment (opened December 2024), it has quickly proven its mettle with "top-notch" quality, which is a strong indicator of its potential for sustained excellence.
• Good Consistency Across Locations: One reviewer noted consistent good food and service even when comparing the Folsom location to their Marina District spot, suggesting a reliable brand standard.
• Focus on Flavor Over Flash: While the ambiance is noted as "slightly warehouse-y" compared to another location, the overwhelming positive feedback on food quality and service indicates a focus on substance over elaborate decor, which many locals appreciate.

As a relatively new establishment that opened in December 2024, specific, ongoing promotional offers for The Roll on Folsom Street are not widely advertised in the provided customer reviews. However, the restaurant's primary "special offer" to its clientele is its consistent delivery of "super fresh sushi and perfectly seasoned rice" with "amazing flavors" and "top-notch quality" at what customers implicitly consider a good value.

One notable change mentioned by a reviewer is the adjustment in roll portion sizes from 10 pieces to 6, which the customer acknowledges as "a necessary adjustment to stay afloat" and "not a big deal," indicating that the quality and experience still justify the price. This suggests a business strategy focused on maintaining high quality and sustainability.

The upcoming "dedicated hand roll menu" could be seen as an exciting new offering or a special feature that aims to enhance the dining experience rather than a direct price-based promotion. For the most up-to-date information on any potential daily specials, seasonal offerings, or new menu introductions, it would be best for interested patrons to check their official website, social media, or contact The Roll directly via phone. Given its fresh start and positive reception, any "promotions" would likely revolve around showcasing new dishes or limited-time seasonal ingredients, reinforcing their commitment to quality and fresh offerings.

To experience the super fresh sushi and amazing flavors at The Roll on Folsom Street, you can reach them using the following contact details:

Address: 921 Folsom St, San Francisco, CA 94107, USA

Phone: (415) 489-8610

As a newer restaurant that has quickly gained popularity, especially with its consistently good service and top-notch quality, it would be advisable to call ahead for larger groups or during peak dining hours (evenings and weekends) to inquire about wait times or potential reservations. While specific hours of operation were not provided, being a popular sushi spot, they likely cater to lunch and dinner crowds. For the most current operating hours or any specific inquiries, contacting them directly via phone would be the best approach.

For Californians, particularly those in the dynamic San Francisco Bay Area, The Roll on Folsom Street is an exceptionally suitable sushi destination that perfectly aligns with what locals often seek in a new culinary establishment. Despite being a relatively new player, having opened in December 2024, it has quickly cemented its reputation for "top-notch quality," which is a significant draw in a city known for its discerning diners.

What makes The Roll ideal for locals is its unwavering commitment to "super fresh sushi and perfectly seasoned rice" resulting in "amazing flavors." This focus on fundamental excellence ensures a consistently satisfying and high-quality sushi experience, making it a reliable go-to spot. The "really really good service" further enhances the appeal, creating a welcoming and pleasant atmosphere that encourages repeat visits. Locals appreciate establishments where the staff is attentive and contributes positively to the dining experience.

While the ambiance might be described as "slightly warehouse-y," it's clear that the substance of the food and service far outweighs any stylistic preferences, a trait often valued by San Franciscans who prioritize culinary quality. The strong recommendations for their hand rolls and the comforting oden udon showcase a versatility that caters to diverse Japanese food cravings beyond just traditional sushi rolls. The fact that a reviewer from their Marina location is equally impressed by the Folsom spot speaks to a consistent brand quality across different areas. For locals seeking a fresh, reliable, and genuinely delicious sushi experience that promises consistent quality and great service in the heart of SoMa, The Roll is a highly recommended and promising addition to their culinary circuit. It's the kind of place you'll return to, hoping it "stay open" because its quality makes it truly indispensable.

The Roll

921 Folsom St, San Francisco, CA 94107, USA