KURO-OBI by IPPUDO Introduce
KURO-OBI by IPPUDO, situated on the Upper Level of Hillsdale Shopping Center Zone H, 60 E 31st Ave, San Mateo, CA 94403, USA, with phone numbers (650) 571-1009 and +1 650-571-1009, presents a unique case study in the dynamic world of ramen restaurants. As a brand associated with the globally recognized IPPUDO, it previously held a strong reputation for its ramen offerings. When considering KURO-OBI by IPPUDO through the lens of a "Doctor Near Me" platform, one would typically expect to find a "specialist" in authentic and high-quality ramen. However, recent customer reviews indicate a significant shift in its offerings, which is crucial for local users to understand before seeking out this "ramen doctor." This introduction aims to provide an objective overview, incorporating these recent changes into the description of its environment, services, and features, while noting the absence of specific promotional information.
The environment of KURO-OBI by IPPUDO, being located within the Hillsdale Shopping Center, suggests a modern and generally comfortable setting. Restaurants within shopping centers often benefit from high foot traffic and shared amenities. While specific details about the interior design are not provided, one can generally anticipate a contemporary aesthetic, possibly with elements reflecting its Japanese ramen heritage, but adapted for a shopping mall environment. The layout would likely include counter seating or small tables, optimized for relatively quick dining given the nature of ramen and a shopping center location. The atmosphere might typically be bustling, reflecting the activity of the mall itself. However, the recent negative reviews focus heavily on the food itself rather than the physical environment, implying that the setting, while functional, is overshadowed by the culinary experience. It's safe to assume a clean and well-maintained space, consistent with shopping center standards, but the overall "vibe" might be influenced by customer satisfaction with the food.
The services offered by KURO-OBI by IPPUDO would typically include dine-in service, allowing customers to enjoy their ramen bowls fresh from the kitchen. Given its location in a busy shopping center, it is highly probable that the restaurant also offers takeout services, catering to shoppers or those looking for a quick meal to enjoy elsewhere in the mall or at home. Online ordering and partnerships with third-party delivery services are also common for establishments in such locations, providing maximum convenience to customers. The provided phone numbers (650) 571-1009 and +1 650-571-1009 would facilitate direct inquiries or phone-in orders. While the reviews don't directly comment on the service quality, the focus on food changes suggests that operational aspects like order taking and delivery might be standard, but the overall customer satisfaction is now heavily dependent on the quality of the new menu items. The expectation would be for efficient service, especially considering its location within a commercial hub where quick turnaround is often appreciated by patrons.
The features of KURO-OBI by IPPUDO, as described by recent customer reviews, have undergone significant and, for previous patrons, disappointing changes. Historically, as a brand connected to IPPUDO, its main feature would have been its renowned ramen, characterized by specific broth recipes, noodle types, and toppings. However, current feedback indicates a complete transformation. Reviewers explicitly state: "Different noodles, pork, broth, toppings - everything was changed and it's hugely disappointing now." Specific complaints highlight that the "Noodles are now a rye noodle," the "pork was thick, tough, and ice cold," and the "Soup was covered with a heap of oily pork fat. Broth was slimy with oil." Furthermore, a critical change is that "Every non-soup item was also removed from the menu." This means that features like popular appetizers or other side dishes that might have complemented the ramen are no longer available. This stark shift in ingredients and preparation, described as "completely different food under the same name," is a major feature, albeit a negative one from the perspective of loyal customers. The sentiment "I want my cha-obi!!!" indicates the removal of previously beloved signature components. The unconfirmed rumor of "new owners" suggests a potential reason for these radical changes. Therefore, while the restaurant still serves ramen, its defining features are now those of a vastly altered product compared to its former iteration, making it crucial for new visitors to be aware of these recent developments. The focus is now entirely on a limited ramen menu, with specific, negatively reviewed characteristics for its broth, noodles, and pork.
Regarding promotional information, no specific details are available within the provided reviews. Given the current negative feedback regarding the food quality and menu changes, it is difficult to speculate on active promotions. Typically, ramen restaurants might offer lunch specials, combo deals, or loyalty programs to attract and retain customers. However, in the current state described by customers, the primary challenge for KURO-OBI by IPPUDO would be to regain customer trust and potentially address the issues with their new menu. If they were to offer promotions, they would likely be aimed at encouraging new customers to try the current offerings or attempting to win back disaffected previous patrons. For a "Doctor Near Me" user, finding current promotional information would require checking online ordering platforms, the restaurant's official website (if any), or local advertising, although the focus for this establishment, based on the provided information, appears to be on internal operational changes rather than external promotional efforts at this time.
In summary, KURO-OBI by IPPUDO in the Hillsdale Shopping Center San Mateo, originally a "specialist" in ramen, has undergone significant and widely criticized changes to its menu and food quality. Its environment is that of a typical shopping center eatery, offering standard dine-in and likely takeout services. However, the core features – its ramen ingredients, including noodles, pork, broth, and toppings – are now fundamentally different and have been negatively reviewed by former loyal customers. The removal of all non-soup items further limits its offerings. Currently, there is no available promotional information to suggest efforts to mitigate these negative perceptions. Therefore, for local users searching for a "ramen doctor" on a "Doctor Near Me" platform, it is essential to be aware that KURO-OBI by IPPUDO now offers a profoundly altered ramen experience compared to its past reputation.
KURO-OBI by IPPUDO Menu
Drinks
- Bottled Water US$5.00
- Sprite US$4.50
The cold, refreshing flavors of lemon and lime, perfectly blended.
- Coke US$4.50
The cold, refreshing, sparkling classic that America loves.
- Iced Green Tea US$5.00
- Diet Coke US$4.50
A crisp, refreshing taste you know and love with zero calories.
Sides
- Chicken Bun US$7.00
Crispy fried marinated chicken with homemade tartar mayo
- Edamame US$7.00
Boiled Edamame with Yuzu seasoning salt
- Oishi Kara-Age US$12.80
Crunchy and juicy!! Deep-fried boneless chicken marinated with our secret recipe (4 pcs)
- Shishito Peppers US$8.00
Flash-fried peppers tossed with Yuzu seasoning salt
- Bun Medley US$15.00
Your choice of any three buns from our Signature steamed buns. Pork, Chicken, Shrimp and Veggie.
- Veggie Bun US$7.00
Veggie croquette with creamy mayo and an original BBQ sauce
- Shrimp Bun US$7.00
Crispy fried Shrimp tempura with homemade tartar mayo
- Spicy Pork Chashu Rice US$16.00
Japanese rice, shredded pork and lettuce, and honey mustard sauce. Topped with BBQ sauce pork chashu and mild-spicy sauce
- Takoyaki US$11.80
Octopus takoyaki balls with bonito powder, aonori seaweed flakes, Takoyaki sauce and mayo (6pcs)
- Chicken Kara-Age Rice US$15.00
Japanese rice, marinated fried chicken with original sauce, shredded lettuce and mentaiko mayo. Topped with crispy garlic panko seasoning and scallion
- Pork Bun US$7.00
IPPUDO's signature tender chashu pork belly with creamy mayo
Veggie Ramen
- PLA-TON US$15.80
Plant based "Tonkotsu" broth, Tokyo-style thick wavy noodles, scallions, seasoned bamboo shoots, fragrant garlic oil, and your choice of chashu
- VEGE MISO US$16.80
Ippudo's specially blended broth made from a mixture of various miso and seasonings, fried onion chips, ginger, seasoned bamboo shoots, scallions, corn, diced red onions, Tokyo-style thick wavy noodles, and your choice of chashu
- VEGE KURO-OBI US$18.80
Experience the bold and innovative flavors of Jiro-style ramen – a uniquely Japanese creation that’s addictive, hearty, and packed with generous portions to satisfy your biggest cravings. Organic dark rye noodles, cabbage, bean sprout, onion oil, and your choice of chashu
- VEGE SPICY MISO US$18.80
Ippudo's specially blended broth made from a mixture of various miso and seasonings, fried onion chips, ginger, scallions, corn, diced red onions, and Tokyo-style thick wavy noodles. Ippudo’s house blended spiced Niku-miso bolognese on the top, and your choice of chashu
- SPICY PLA-TON US$17.80
Plant based "Tonkotsu" broth, Tokyo-style thick wavy noodles, , scallions, seasoned bamboo shoots, fried onion chips, fragrant garlic oil. Topped with Ippudo’s house blended spiced Niku-miso bolognese, and your choice of chashu
- VEGE TANTAN US$16.80
Tantan sesame broth, straight thin silky noodles. Topped with house blended Niku-miso bolognese, red onions, chives, pickled Takana, Sichuan pepper and Sichuan pepper oil, and your choice of chashu
- VEGE YUZU SHOYU US$15.80
Classic shoyu broth, straight thin silky noodles, scallions, diced red onions, ginger, yuzu peel, seasoned bamboo shoots, and your choice of chashu
Ramen
- YUZU SHOYU US$15.80
Classic shoyu broth with a bonito fish dashi, pork fat, straight thin silky noodles, scallions, diced red onions, ginger, yuzu peel, seasoned bamboo shoots, naruto, and your choice of chashu
- TONKOTSU US$15.80
Pork tonkotsu broth, straight thin silky noodles, scallions, seasoned bamboo shoots, naruto, fragrant garlic oil, and your choice of chashu
- KURO-OBI US$18.80
Experience the bold and innovative flavors of Jiro-style ramen – a uniquely Japanese creation that’s addictive, hearty, and packed with generous portions to satisfy your biggest cravings. Organic dark rye noodles, cabbage, bean sprout,pork back fat, onion oil, and your choice of chashu
- MISO US$16.80
Ippudo's specially blended broth made from a mixture of various miso and seasonings, fried onion chips, ginger, seasoned bamboo shoots, scallions, corn, diced red onions, Tokyo-style thick wavy noodles, and your choice of chashu
- SPICY TONKOTSU US$17.80
Straight thin silky noodles, scallions, seasoned bamboo shoots, fried onion chips, fragrant garlic oil. Topped with Ippudo’s house blended spiced Niku-miso bolognese, and your choice of chashu
- TANTAN US$16.80
Tantan sesame broth, straight thin silky noodles. Topped with house blended Niku-miso bolognese, red onions, chives, pickled Takana, Sichuan pepper and Sichuan pepper oil, and your choice of chashu
- SPICY MISO US$18.80
Ippudo's specially blended broth made from a mixture of various miso and seasonings, fried onion chips, ginger, scallions, corn, diced red onions, and Tokyo-style thick wavy noodles. Ippudo’s house blended spiced Niku-miso bolognese on the top, and your choice of chashu
KURO-OBI by IPPUDO Details
Service options
- Delivery
- Takeaway
- Dine-in
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair-accessible car park
- Wheelchair-accessible entrance
- Wheelchair-accessible seating
- Wheelchair-accessible toilet
Offerings
- Comfort food
- Quick bite
Dining options
- Lunch
- Dinner
- Seating
- Table service
Amenities
- Toilet
Atmosphere
- Casual
- Trendy
Crowd
- Locals
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
- High chairs
KURO-OBI by IPPUDO Photos










KURO-OBI by IPPUDO Location
KURO-OBI by IPPUDO
Hillsdale Shopping Center Zone H (Upper Level, 60 E 31st Ave, San Mateo, CA 94403, USA
KURO-OBI by IPPUDO Reviews
Very very disappointing. In just the last week the food has completely changed. Different noodles, pork, broth, toppings - everything was changed and it's hugely disappointing now. Noodles are now a rye noodle, pork was thick, tough, and ice cold. Soup was covered with a heap of oily pork fat. Broth was slimy with oil. Every non-soup item was also removed from the menu. Other ramens were also affected. A week ago I was a fan, but I won't go back again with these changes. It's completely different food under the same name.
December 14 · Tyler WestcottWhat happened?!!!! This place used to be so good, it was a staple for us with our 5 year old because it used to be the one of the only ramens he would eat consistently! Their menu now, the broth, the noodles, the toppings are all completely different! It's like a completely different restaurant, it shouldn't even have the same name! Bring back the old ingredients! I want my cha-obi!!! I heard they are operating with new owners, they shouldn't have changed anything! I won't be back unless the menu changes back!
January 08 · Danielle SetiawanUsed to be the best place to get ramen but it has changed. AWFUL and a rip off. $20+ for a bowl of oily broth, tough cold, thick pork and an abundance of bean sprouts. We ended up binning it and buying from another food court vendor.
January 04 · Tonya MeadowsOrdered their number one Kuro obi ramen with pork char sui and a 3 piece shrimp, chicken & pork wrapped meal. Ramen was good but pork char sui was a little tough.
October 29 · Loloni DanozeyaThis place has had quite a few changes to the menu recently, in my previous review I said that the changes were terrible, so did a ton of others. They have made some more changes to the menu, returning the original ramen broth and noodles, while the original menu was better, which I would say is some good customer service as well because they reacted to the negative comments very quickly and made some very necessary changes.
January 29 · Elena Sutiagina
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