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Japanese RestaurantJapanese Restaurant Near MeNew YorkNew York CountyNew YorkJapanese Restaurant in Avenue ARosella
Rosella ico

Rosella

137 Avenue A, New York, NY 10009, USA

4.0
Took my out-of-town parents here so they could experience fine dining. They had an amazing time—excellent food, phenomenal service and a cozy but not cramped space. Our server was one the most knowledgeable I’ve ever had. She even had anecdotes about the local farmers who sourced one of the ingredients. And don’t skip dessert!We were not rushed at all, which I find to be rare in New York. I highly recommend this place! - Calli McMurray
Rosella Overview Intro Photos Location Reviews

Rosella Introduce

Introduction / Overview

For New Yorkers seeking a sushi experience that transcends the ordinary, Rosella in the East Village presents a truly remarkable destination. This isn't just another sushi restaurant; it's a culinary haven that masterfully blends fine dining sophistication with an inviting, approachable atmosphere. Patrons consistently describe their visits as a "transcendental food experience," highlighting Rosella's unique ability to elevate classic Japanese flavors with innovative twists and a deep commitment to quality. Specializing in sushi and creative small plates, Rosella offers a thoughtful menu designed to delight the senses and provide an unforgettable meal. From the moment you step in, you'll feel the dedication to exceptional service and a passion for crafting dishes that leave a lasting impression. Whether you're a sushi connoisseur or simply looking for a truly special night out, Rosella promises an experience that is both refined and incredibly friendly.

Location and Accessibility

Located in the dynamic and ever-charming East Village, Rosella makes its home at 137 Avenue A, New York, NY 10009, USA. This coveted address places it right in the heart of one of Manhattan’s most vibrant neighborhoods, known for its eclectic mix of trendy bars, unique boutiques, and a diverse culinary scene. Avenue A itself is a lively thoroughfare, bustling with energy and offering a quintessential New York City experience.

Accessibility to Rosella is excellent, catering to the myriad ways New Yorkers navigate their city. The East Village is well-served by the Metropolitan Transportation Authority (MTA). Several subway lines are within comfortable walking distance, including the L train at 1st Avenue and 14th Street, and the N, Q, R, W, 4, 5, and 6 trains at Union Square, a slightly longer but still manageable stroll away. Numerous local bus routes also crisscross the neighborhood, providing convenient stops close to the restaurant. For those who prefer to walk or bike, the East Village’s grid system makes it an enjoyable and pedestrian-friendly area to explore.

Despite its fine dining caliber, Rosella offers a "cozy but not cramped" space, providing an intimate yet comfortable setting that feels perfectly suited for special occasions or simply a relaxed evening out. Its location on Avenue A ensures it's easy to find and integrate into a night out in the East Village, whether you're heading to a show, visiting a gallery, or simply enjoying the neighborhood's lively atmosphere.

Services Offered
  • Fine Dining Experience: Rosella provides an elevated dining experience, combining sophisticated cuisine with impeccable service in a refined yet welcoming atmosphere.
  • Dinner Service: The restaurant is primarily focused on dinner service, offering a full menu of sushi, nigiri, and creative small plates.
  • Tasting Menus: For an immersive culinary journey, Rosella offers tasting menus, expertly curated to showcase their best offerings and guide diners through a series of unforgettable dishes.
  • Happy Hour: A notable and highly recommended feature, Rosella offers a "new happy hour," providing an excellent opportunity to experience their unique offerings at a more casual pace or price point.
  • Extensive Wine and Beverage Program: The restaurant boasts a well-curated selection of wines and other beverages, with staff often providing tailored recommendations to complement your meal.
  • Reservations Recommended: Given its popularity and intimate setting, making a reservation is highly recommended, especially for peak dining times, to ensure you secure a table.
  • Knowledgeable Staff: Servers are exceptionally well-informed about the menu, ingredients, and even the sourcing of products, enhancing the dining experience with insightful anecdotes and recommendations.

Features / Highlights
  • Transcendental Food Experience: This is the overarching theme consistently highlighted by patrons. Rosella is not just about eating; it's about a memorable culinary journey that leaves a lasting impression.
  • Masterful Blend of Fine Dining and Approachability: Rosella successfully bridges the gap between sophisticated fine dining and a casual, friendly atmosphere. This unique blend makes it accessible and enjoyable for a wide range of diners, from seasoned foodies to those new to the high-end sushi scene.
  • Exceptional Food Quality and Creativity: The menu features high-quality ingredients and innovative dishes that go beyond traditional sushi. Unforgettable items mentioned by customers include the "uni toast," "fish sausage slider," "mussel nigiri," and "miso carrot cake." The "farro miso soup" has been described as life-changing.
  • Phenomenal, Knowledgeable, and Friendly Service: The staff at Rosella consistently receives rave reviews for their outstanding service. Servers are not only incredibly pleasant and hospitable but also remarkably knowledgeable about the menu, ingredients, and even the local sourcing of products. Patrons feel genuinely cared for, with staff like "Jacob" guiding them through the menu and "Sarah" ensuring wine glasses are never empty and offering tailored recommendations.
  • Unrushed Dining Experience (Rare in NYC): A significant highlight in fast-paced New York, Rosella offers a dining experience where guests feel completely unhurried, allowing them to savor each course and truly enjoy their company.
  • Cozy and Intimate Ambiance: The space is described as "cozy but not cramped," providing a comfortable and intimate setting perfect for a special date night, family gathering, or a relaxed evening with friends.
  • Sustainable and Locally Sourced Focus: While not explicitly detailed on public data, the mention of servers having "anecdotes about the local farmers who sourced one of the ingredients" strongly suggests a commitment to local sourcing and potentially sustainable practices, adding another layer of appeal for conscious diners.
  • Highly Recommended Desserts: Patrons are advised "don’t skip dessert!" with the miso carrot cake being a standout, indicating that the culinary excellence extends to the sweet conclusion of the meal.
  • Perfect for Out-of-Town Guests: Its ability to deliver a "fine dining" experience without being pretentious makes it an ideal choice for impressing visitors to New York.

Promotions or Special Offers

Based on customer reviews, Rosella notably offers a "new happy hour," which is highly recommended and presents an excellent opportunity for New Yorkers to experience their unique culinary approach at potentially more accessible price points. While the specifics of this happy hour (such as days, times, and particular offerings) are not detailed in the provided information, its mention by a delighted customer suggests it's a valuable way to sample their creative dishes and fine beverages.

For the most up-to-date information on their happy hour or any other special promotions, it is always advisable to directly contact Rosella via phone, visit their official website, or check their social media channels. Fine dining establishments often rotate their specials and promotional events, so checking current offerings is the best way to plan your visit and take advantage of any unique opportunities.

Contact Information

To reserve your "transcendental food experience" at Rosella, here's how you can get in touch:

  • Address: 137 Avenue A, New York, NY 10009, USA
  • Phone: (646) 422-7729

Given its popularity and the highly praised intimate dining experience, making a reservation well in advance is strongly recommended, especially for weekend evenings or if you plan to visit with a larger party.

Conclusion: Why this place is suitable for locals

Rosella stands out as an exceptional choice for New York locals, offering a dining experience that perfectly aligns with the city's sophisticated palate and desire for unique, high-quality culinary adventures. In a city teeming with sushi options, Rosella distinguishes itself by delivering not just food, but a "transcendental" experience that marries fine dining elegance with a genuinely friendly and approachable atmosphere. This balance is crucial for New Yorkers who appreciate refinement but also value a comfortable and welcoming environment.

For those seeking an unhurried meal – a true rarity in the city that never sleeps – Rosella provides a serene escape where you can truly savor each dish and enjoy meaningful conversation. The highly knowledgeable staff, who go above and beyond with personal anecdotes about ingredient sourcing and tailored recommendations, elevate the dining experience to a level of personalized care often missing in larger, more bustling establishments. This commitment to service, coupled with the consistently lauded "phenomenal food" and creative menu items like the uni toast and miso carrot cake, makes every visit a special occasion.

Whether it’s for a romantic date night, an impressive dinner with out-of-town guests, or simply a treat for yourself after a long week, Rosella offers a consistently exquisite and memorable experience. Its position in the vibrant East Village also makes it easily accessible for many, fitting seamlessly into a night out in one of Manhattan's most dynamic neighborhoods. Rosella isn't just a place to eat; it's a destination where culinary artistry and genuine hospitality converge, earning it a special place in the hearts of New York locals looking for truly unforgettable dining.

Rosella Photos

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Rosella Location

Rosella

137 Avenue A, New York, NY 10009, USA

Rosella Reviews

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