sendo

New York City's sushi scene is legendary, but finding truly exceptional quality without breaking the bank can often feel like an impossible quest. Enter Sendo Sushi, a remarkable establishment located at 876 6th Ave. This hidden gem has quickly become a beloved destination for New Yorkers seeking a high-caliber sushi experience that is both authentic and, surprisingly, affordable. Sendo redefines expectations, proving that premium sushi doesn't always have to come with a premium price tag.

Sendo stands out for its commitment to serving "super fresh" ingredients with "delicious rice," a testament to their dedication to traditional Japanese sushi craftsmanship. Patrons consistently rave about the "quality and flavor of the fish," noting how they can "really taste each piece of fish" and that the "fat was literally glistening off each piece." This meticulous attention to detail, from sourcing to preparation, ensures an unparalleled sensory experience.

What truly elevates Sendo is the combination of its exquisite food with its warm, inviting atmosphere and friendly staff. Despite being a "tiny space," it boasts a "nice ambience" and features "very nice" chefs and staff. Many happy customers, including those from out of town, declare it a "10/10" experience and vow to "definitely come back when we visit NYC again!" Sendo manages to deliver an experience that feels intimate and exclusive, yet remains remarkably accessible, making it a must-try for any sushi aficionado in the city.

Sendo Sushi is located at 876 6th Ave, 1st Floor, New York, NY 10001, USA. This address places it in a highly central and bustling part of Manhattan, specifically in the vibrant NoMad (North of Madison Square Park) area, bordering Koreatown and just a stone's throw from Herald Square. Its strategic location offers exceptional accessibility for both locals and visitors.

While the entrance might be a charming "unmarked door on the second floor, up a flight of stairs" (as some customers have noted, leading to a brief search!), once found, the restaurant is incredibly well-connected by New York City's extensive public transportation network. It's mere steps away from major subway lines, including the B, D, F, M, N, Q, R, and W trains at Herald Square (34th Street-Herald Square station), and the 1, 2, 3 trains at 34th Street-Penn Station, as well as the PATH trains. Numerous bus routes also traverse 6th Avenue, making it a highly convenient destination from virtually anywhere in Manhattan.

The proximity to major landmarks, shopping districts, and corporate offices ensures that Sendo is a convenient stop for a high-quality lunch, an intimate dinner, or a quick takeout order during a busy day in the city. The slight initial search for the entrance only adds to its hidden gem allure, promising a rewarding discovery for those who find it.

Sendo Sushi focuses on delivering a refined yet accessible sushi experience, emphasizing quality and craftsmanship through a curated set of services.

• Omakase-Style Nigiri Sets: Sendo specializes in expertly curated sushi sets that function as an affordable omakase experience. They offer various tiers, such as the Hokkaido set (10 pieces of nigiri, two hand rolls, and a mini kaisendon for around $48), the Akita Set (8 nigiri, 2 rolls for ~$39.69), and the Nagoya Set (16 nigiri for ~$50.99), featuring today's freshest cuts and premium ingredients.
• A La Carte Nigiri and Rolls: For those who wish to customize their meal or indulge further, Sendo offers a selection of individual nigiri pieces (starting around $2-$4 per piece for items like Salmon, Scallop, Eel, and Uni) and maki rolls (such as Toro Roll, Hokkaido Spicy Scallop Roll, and Miso Salmon Avocado Roll).
• Chirashi & Donburi: They offer various rice bowls topped with fresh fish, including Regular Chirashi, Deluxe Chirashi (with tobiko and unagi), Unagi Donburi, and customizable Donburi with choices of tuna, salmon, or yellowtail.
• Takeout and Delivery: Sendo makes its high-quality sushi accessible for enjoyment at home or the office. They are available on major third-party delivery platforms like Uber Eats, DoorDash, and Seamless, and also offer direct online ordering for pickup.
• Signature Rolls and Appetizers: Beyond traditional nigiri, Sendo features unique signature rolls (e.g., Crunch Shrimp, Rainbow, Dragon, Lion King Roll) and a selection of appetizers from the sushi bar (e.g., French Kiss Nigiri style, Sashimi Appetizer, Yellowtail Carpaccio, Tuna Tadaki).
• Hot Kitchen Entrees: For those preferring cooked dishes, Sendo also offers a selection of classic Japanese kitchen entrees, including Chicken, Salmon, and Beef Teriyaki, Katsu (Donkatsu, Chicken Katsu), Tempura, and Udon/Soba noodle dishes.
• Tea Service: As highlighted by a customer, Sendo offers high-quality green tea that "reminded me of tea we had in Japan," adding an authentic touch to the dining experience.

Sendo Sushi distinguishes itself in New York City's highly competitive dining scene with several key features and highlights that consistently earn it rave reviews from local patrons.

• Exceptional Quality-to-Price Ratio: This is Sendo's most frequently lauded feature. Patrons are consistently amazed by the "super fresh" ingredients and "amazing" quality of the fish for a price that is "super affordable compared to what we get" elsewhere in NYC. The "fat was literally glistening off each piece," demonstrating the premium sourcing.
• Premium Fish Sourcing: Sendo prides itself on using high-quality ingredients. Their chef, Kevin Ngo (formerly of Michelin-starred Sushi Nakazawa and Sushi Ginza Onodera), leverages connections to source premium fish directly from Tokyo's Toyosu Market. This includes varieties like Hokkaido Scallop, Toro, Tasmanian Ocean Trout, and Botanebi Prawn.
• Expert Craftsmanship: Chef Kevin Ngo's background ensures a high level of skill and precision in preparation. The rice is specifically noted as "delicious" and sourced from the finest farms in Niigata Prefecture and Hokkaido, perfectly complementing the fish. House-made sauces and aged vinegars further enhance the natural flavors.
• Intimate and Cozy Ambiance: Despite being a "tiny space," Sendo boasts a "nice ambience," offering an intimate setting perfect for focusing on the sushi. This quiet and focused environment allows diners to fully appreciate each bite.
• Engaging Chef Interaction: While not a full-blown conversational omakase, the counter setting allows for interaction with the chefs, described as "very nice." This personal touch enhances the dining experience, providing insights into the ingredients and preparation.
• Authentic Japanese Tea: A unique highlight mentioned by a customer is the "amazing" green tea quality, which reminded them of tea experienced in Japan, adding to the authenticity of the meal.
• Efficient Service: For a high-quality sushi experience, the service is efficient, allowing patrons to enjoy their meal without excessive waiting, a plus for busy New Yorkers.
• Diverse Set Menus: Sendo offers thoughtfully curated sets like the Akita, Nagoya, and Hokkaido sets, which include a variety of nigiri, handrolls, and mini kaisendons, providing a comprehensive tasting experience.

Sendo Sushi’s primary "special offer" is its fundamental business model: providing a premium, high-quality sushi experience, akin to omakase, at remarkably affordable price points compared to the broader New York City market. While they may not have frequent, fluctuating promotions, their consistent pricing structure is a continuous draw for value-seeking locals.

• Affordable Omakase-Style Nigiri Sets:
  • Kyoto Set: Often around $32, which includes 7 nigiri, 2 handrolls, and a mini kaisendon.
  • Tokyo Set: A popular choice, around $39 for 9 nigiri, 2 handrolls, and a mini kaisendon.
  • Hokkaido Set: The most comprehensive of their sets, typically priced around $48 (or $43.15 on some platforms) for 10 nigiri, two hand rolls, and a mini kaisendon. This set often includes premium fish like Toro and Hokkaido Uni.
  • Nagoya Set: A larger option with 16 nigiri for around $50.99.
  These fixed-price sets are frequently highlighted by reviewers as offering "incredible value" and being "way more expensive than it is" compared to other NYC omakase options.
• A La Carte Value: Individual nigiri pieces are offered at very competitive prices, starting as low as $2-$4 per piece for quality fish, allowing diners to customize their experience without excessive cost.
• Mini Maki Sets: For those primarily interested in rolls, their "Mini Maki Set" (3 rolls for around $29.85) provides a curated selection at a good value.
• "Omakase To Go" / Takeout Sets: Sendo makes its sets available for takeout, allowing New Yorkers to enjoy the premium experience in the comfort of their own space, maintaining the value proposition.
• Uni Boxes: For uni lovers, Sendo offers "Sendo Uni Boxes" featuring AA Grade Hokkaido Bafun Uni or Santa Barbara Murasaki Uni, available for takeout or delivery, providing a luxurious experience at a competitive price for the quality and quantity.

The core of Sendo's "promotional" appeal is its daily commitment to high-quality, expertly prepared sushi that undercuts the typical prices for similar experiences in New York. For the most current offerings and exact pricing, checking their online ordering platform (e.g., DoorDash, Uber Eats) or their official website is recommended.

To experience the exceptional and affordable sushi at Sendo, or for any inquiries, here’s how you can reach them:

Address: 876 6th Ave 1st Floor, New York, NY 10001, USA

Phone: (646) 943-4548

Website: https://www.sendo.nyc/ (This website also links to their online ordering system.)

Online Ordering/Delivery: Available directly through their website and on major platforms such as Uber Eats, DoorDash, and Seamless.

For their current operating hours, which typically include both lunch and dinner service, and the most up-to-date menu, their website and online ordering portals are the best resources.

For New Yorkers, Sendo Sushi is an incredibly suitable and highly recommended destination, particularly for those who cherish high-quality sushi but also value affordability and convenience. It masterfully bridges the gap between casual sushi spots and high-end omakase experiences, offering something truly special for the discerning local palate.

The primary reason Sendo resonates with locals is its unparalleled quality-to-price ratio. In a city known for its expensive dining, Sendo delivers "super fresh" ingredients and expertly crafted nigiri, often sourced from prestigious markets like Toyosu, at prices that are "super affordable" compared to competitors. This means New Yorkers can enjoy premium cuts like Toro and Hokkaido Scallop without the usual financial strain, making a delightful sushi experience a regular possibility rather than a rare indulgence.

The intimate and cozy ambiance, combined with the friendly and knowledgeable chefs, creates a personalized and enjoyable dining atmosphere, even for a quick meal. Furthermore, its central location near Herald Square, coupled with efficient takeout and delivery options, perfectly caters to the fast-paced New York lifestyle. Whether you're looking for an impressive yet budget-friendly omakase-style set, a few exquisite à la carte pieces, or a reliable takeout option for a quiet night in, Sendo provides an authentic, high-value experience that sets a new standard for sushi in the city. It's truly a hidden gem that every New Yorker sushi lover should discover.

sendo

876 6th Ave 1st Floor, New York, NY 10001, USA