SUGARFISH by sushi nozawa Introduce
SUGARFISH by sushi nozawa in New York City's vibrant SoHo neighborhood is a standout destination for sushi lovers seeking a high-quality, authentic, and straightforward dining experience. Unlike many traditional sushi spots, SUGARFISH has perfected a unique omakase-style approach that simplifies the dining process without compromising on quality. The concept is rooted in the philosophy of renowned sushi chef Kazunori Nozawa, who believes in letting the fish speak for itself. The restaurant's atmosphere is a thoughtful balance of casual and upscale, making it feel both cozy and trendy. It's a place where you can enjoy a luxurious meal in a relaxed environment, perfect for locals and visitors alike.
At SUGARFISH, the focus is on providing a consistent and exceptional experience. The menu is designed to guide you through a curated selection of fresh, seasonal fish, ensuring that you taste each piece at its peak. This commitment to quality and simplicity is what makes the restaurant a popular choice for everything from a quick lunch to a special dinner. Our dedication to freshness is a top priority, with a goal to serve fish that is buttery and rich. This attention to detail, combined with our friendly and attentive staff, has earned us a reputation for excellence.
SUGARFISH by sushi nozawa is conveniently located at 202 Spring St, New York, NY 10012, USA. Situated in the heart of SoHo, our location places us in one of Manhattan's most dynamic and stylish neighborhoods. This prime spot is easily accessible from various subway lines and is perfect for a stop during a day of shopping or exploring the area's art galleries and boutiques. The location's popularity means there's usually a wait, but we have a great system in place: you can leave your number and name, and we'll text you when your table is nearly ready. This allows you to explore the nearby area while you wait, making the experience stress-free and enjoyable.
We are dedicated to ensuring our restaurant is welcoming to all guests. Our establishment features a wheelchair accessible entrance, wheelchair accessible seating, and a wheelchair accessible restroom, providing a comfortable and accommodating dining experience for everyone. The combination of our central SoHo location and our focus on accessibility makes SUGARFISH a convenient and reliable choice for anyone in New York City looking for a fantastic meal. Whether you're a local who frequents the area or a visitor looking for an authentic NYC dining experience, you'll find our location to be both convenient and inviting.
We offer a variety of services to make it easy for you to enjoy our delicious sushi. Our focus on efficiency ensures that your experience is as seamless as possible.
Dine-in: Experience our full menu and a comfortable, upscale-casual atmosphere with table service. Our staff is friendly, helpful, and attentive.
Takeout: For those on the go, our takeout service provides a perfect option. Our "To-Go Trust Me" and other special menus are specifically designed for enjoying our high-quality sushi at home or in the office.
Delivery: We offer convenient delivery service, bringing our fresh sushi right to your doorstep so you can enjoy a SUGARFISH meal wherever you are.
Lunch and Dinner: Our restaurant is a popular spot for both lunch and dinner, catering to a diverse crowd including solo diners and groups. Our "Trust Me" menus are especially great for a quick, satisfying midday meal.
SUGARFISH by sushi nozawa stands out for its unique approach to sushi dining and its commitment to quality.
No-Tipping Establishment: One of our most notable features is our no-tipping policy. The prices you see on the menu are the final prices, which provides a straightforward and pleasant surprise for many customers. As one reviewer mentioned, this policy makes the dining experience stress-free and straightforward.
The "Trust Me" Menu: This is our signature offering and what we are best known for. It’s an omakase-style set menu that lets you experience a variety of fresh sushi and sashimi, served in a specific order to ensure optimal taste. The "Trust Me Lite" and "The Nozawa Trust Me" options offer different tiers of this curated experience. As a customer noted, it’s a "pre-made tasting experience" that is "incredibly delicious and of high quality."
High-Quality and Fresh Fish: We are committed to serving the freshest fish possible. Our sushi is prepared with an expert touch, and our rice is served warm, a signature style of Chef Nozawa. This attention to detail, from the freshness of the ingredients to the temperature of the rice, ensures every piece of sushi is a perfect bite.
Fast and Efficient Service: Despite our high volume, we pride ourselves on providing fast and attentive service. The staff is known for being friendly and helpful, ensuring that each course arrives promptly as you finish the last one.
Diverse Offerings: In addition to our famous set menus, we offer a selection of à la carte nigiri sushi and hand rolls. Our drink menu includes a selection of beer, wine, and sake, allowing you to find the perfect pairing for your meal.
Exceptional Cleanliness: We maintain a high standard of cleanliness throughout the restaurant, including our restrooms. We provide two types of soap and even unscented options for handwashing before eating, a detail that customers have specifically appreciated.
For any questions or to learn more about our menu, please contact us.
Address: 202 Spring St, New York, NY 10012, USA
Phone: (212) 847-7464
Choosing SUGARFISH by sushi nozawa is an excellent decision for anyone in New York looking for a high-quality sushi experience without the fuss and formality of a traditional omakase restaurant. The most compelling reason to visit is our "Trust Me" menu. This pre-set meal is a masterpiece of curation, allowing you to enjoy a variety of different dishes at their freshest and most flavorful. It removes the pressure of ordering and ensures you get a balanced and satisfying meal. The dishes are served sequentially, so you're always enjoying the freshest possible preparation, from the tuna sashimi to the final hand roll. The quality is a consistent highlight, with customers frequently describing the food as "incredibly delicious and of high quality." The signature warm rice and expertly prepared fish create a unique and memorable flavor profile that many find to be a fantastic value.
Another major draw is our revolutionary no-tipping policy. This straightforward pricing model is a breath of fresh air in the New York dining scene. It ensures that the prices you see are what you pay, and it contributes to a more relaxed and honest transaction. As one customer review mentioned, it's a "pleasant surprise" and something that is "fantastic." This policy, combined with our fast and friendly service, creates a dining environment where you can focus entirely on enjoying your meal. The staff is attentive and helpful, making sure your experience is smooth from start to finish. Our commitment to cleanliness, from the dining area to the restrooms, also adds to the overall positive impression.
SUGARFISH is a perfect middle ground between a casual neighborhood sushi spot and a high-end omakase counter. It provides the quality of the latter with the accessibility and speed of the former. It's a great spot for a solo diner looking for a quick and satisfying meal, as well as for a group of friends who want to share a delicious and well-rounded culinary experience. With our options for both dine-in and takeout, you can enjoy our sushi whether you have time to sit and savor or need a meal to take with you. For locals who are tired of a confusing menu or inconsistent quality, SUGARFISH by sushi nozawa offers a reliable and delicious choice that consistently delivers on its promise of fresh, high-quality sushi in a welcoming and straightforward environment.
SUGARFISH by sushi nozawa Menu
Trust Me
$37
- Edamame
- Tuna Sashimi
ponzu and chives
- Albacore Sushi (2-Pc)
ponzu and chives
- Salmon Sushi (2-Pc)
toasted sesame
- Toro Hand Roll
- Japanese Yellowtail* Sushi (1-Pc)
lemon
- Sea Bass Sushi* (1-Pc)
yuzu ponzu
- Blue and Dungeness Crab Hand Roll
The Nozawa Trust Me
$48
- Edamame
- Tuna Sashimi
ponzu and chives
- Albacore Sushi (2-Pc)
ponzu and chives
- Salmon Sushi (2-Pc)
toasted sesame
- Toro Hand Roll
- Japanese Yellowtail* Sushi (2-Pc)
lemon
- Chutoro Sushi (2-Pc)
- New Zealand Sea Bream* Sushi (1-Pc)
citrus salt
- Sea Bass Sushi (1-Pc)
yuzu ponzu
- Blue and Dungeness Crab Hand Roll
Trust Me Lite
$27
- Edamame
- Tuna Sashimi
ponzu and chives
- Albacore Sushi (1-Pc)
ponzu and chives
- Salmon Sushi (1-Pc)
toasted sesame
- Nozawa-Style Shrimp Sushi (1-Pc)
toasted sesame
- Toro Hand Roll
Don't Think. Just Eat
- Don't Think. Just Eat $72.00
The menu most similar to what Nozawa served his regulars at Studio City's Sushi Nozawa. Typically includes a sashimi course, seven orders of nigiri, and two hand rolls
Sashimi + Edamame
For other sashimi available today, please see our limited availability card
- Edamame $3.75
- Salmon Sashimi $10.00
sanbaizu and toasted sesame
- Tuna Sashimi $11.50
ponzu and chives
Nigiri Sushi
2 pieces per order. For other nigiri available today, please see our limited availability card
- Albacore $7.25
ponzu and chives
- Bay Scallops $6.50
masago, gunkan maki style
- Hokkaido Sea Scallops $7.25
yuzu ponzu
- Japanese Yellowtail* $7.50
lemon
- Kampachi* $8.00
citrus salt
- New Zealand Sea Bream* $7.50
citrus salt
- Nozawa-Style Shrimp $6.50
toasted sesame
- Salmon $7.25
toasted sesame
- Sea Bass $7.50
yuzu ponzu
- Tuna $7.50
- Unagi $6.75
eel sauce and toasted seasame
Hand Rolls & Cut Rolls
- Cucumber $5.75
toasted sesame
- Bay Scallops $6.50
masago
- Salmon $6.75
toasted sesame
- Toro $7.00
- Japanese Yellowtail* $7.00
chives
- Blue and Dungeness Crab $7.25
- Lobster $10.25
- Split Cut Roll $14.50
4-pc. each, no Lobster
- Split Cut Roll with Lobster $19.00
Sake
- Nozawa - Super Dry Sake $15.00
- Nigori - Unfiltered Sake $13.00
- Ryo - Dry Sake $24.00
- Hakkaisan - Premium Dry Sake $43.00
- Nozawa Bar - Premium Sake $120.00
Wine
- Kunde - Sauvignon Blanc $13.00
- Hanzell Sebella - Chardonnay $16.00
- Groth - Chardonnay $25.00
Beer
- Sapporo (Light or Premium) $8.00
- Sapporo Reserve $9.00
Tea + Water + Soda
- Hot Green Tea $3.50
- Iced Green Tea $3.50
- Coke, Diet Coke, Sprite $4.75
- Sustainable Bottled Water $3.50
Trust Me
$43
- Edamame
- Tuna Sashimi
ponzu and chives
- Albacore Sushi (2-Pc)
ponzu and chives
- Salmon Sushi (2-Pc)
toasted sesame
- Toro Hand Roll
- Japanese Yellowtail* Sushi (2-Pc)
lemon
- New Zealand Sea Bream* Sushi (1-Pc)
citrus salt
- Sea Bass Sushi (1-Pc)
yuzu ponzu
- Blue and Dungeness Crab Hand Roll
The Nozawa Trust Me
$56
- Edamame
- Tuna Sashimi
ponzu and chives
- Albacore Sushi (2-Pc)
ponzu and chives
- Salmon Sushi (2-Pc)
toasted sesame
- New Zealand Sea Bream* Sushi (2-Pc)
citrus salt
- Toro Hand Roll
- Japanese Yellowtail* Sushi (2-Pc)
lemon
- Bluefin Otoro Sushi (2-Pc)
- Sea Bass Sushi (2-Pc)
yuzu ponzu
- Blue and Dungeness Crab Hand Roll
Trust Me Lite
$30
- Edamame
- Tuna Sashimi
ponzu and chives
- Albacore Sushi (1-Pc)
ponzu and chives
- Salmon Sushi (1-Pc)
toasted sesame
- Japanese Yellowtail* Sushi (1-Pc)
lemon
- Nozawa-Style Shrimp Sushi (1-Pc)
toasted sesame
- Toro Hand Roll
Don't Think. Just Eat
- Don't Think. Just Eat $72.00
The menu most similar to what Nozawa served his regulars at Studio City's Sushi Nozawa. Typically includes a sashimi course, seven orders of nigiri, and two hand rolls
Sashimi + Edamame
For other sashimi available today, please see our limited availability card
- Edamame $3.75
- Salmon Sashimi $10.00
sanbaizu and toasted sesame
- Tuna Sashimi $11.50
ponzu and chives
Nigiri Sushi
2 pieces per order. For other nigiri available today, please see our limited availability card
- Albacore $7.25
ponzu and chives
- Bay Scallops $6.50
masago, gunkan maki style
- Hokkaido Sea Scallops $7.25
yuzu ponzu
- Japanese Yellowtail* $7.50
lemon
- Kampachi* $8.00
citrus salt
- New Zealand Sea Bream* $7.50
citrus salt
- Nozawa-Style Shrimp $6.50
toasted sesame
- Salmon $7.25
toasted sesame
- Sea Bass $7.50
yuzu ponzu
- Tuna $7.50
- Unagi $6.75
eel sauce and toasted seasame
Hand Rolls & Cut Rolls
- Cucumber $5.75
toasted sesame
- Bay Scallops $6.50
masago
- Salmon $6.75
toasted sesame
- Toro $7.00
- Japanese Yellowtail* $7.00
chives
- Blue and Dungeness Crab $7.25
- Lobster $10.25
- Split Cut Roll $14.50
4-pc. each, no Lobster
- Split Cut Roll with Lobster $19.00
Sake
- Nozawa - Super Dry Sake $15.00
- Nigori - Unfiltered Sake $13.00
- Ryo - Dry Sake $24.00
- Hakkaisan - Premium Dry Sake $43.00
- Nozawa Bar - Premium Sake $120.00
Wine
- Kunde - Sauvignon Blanc $13.00
- Hanzell Sebella - Chardonnay $16.00
- Groth - Chardonnay $25.00
Beer
- Sapporo (Light or Premium) $8.00
- Sapporo Reserve $9.00
Tea + Water + Soda
- Hot Green Tea $3.50
- Iced Green Tea $3.50
- Coke, Diet Coke, Sprite $4.75
- Sustainable Bottled Water $3.50
To-Go Trust Me
$43
- Edamame
- Tuna Sashimi
ponzu and chives
- Albacore Sushi (2-Pc)
ponzu and chives
- Salmon Sushi (2-Pc)
toasted sesame
- Japanese Yellowtail* Sushi (2-Pc)
lemon
- New Zealand Sea Bream** Sushi (2-Pc)
citrus salt
- Fish Cut Roll (4-Pc)
- Blue and Dungeness Crab Cut Roll (4-Pc)
To-Go Nozawa Trust Me
$49
- Edamame
- Tuna Sashimi
ponzu and chives
- Albacore Sushi (2-Pc)
ponzu and chives
- Salmon Sushi (2-Pc)
toasted sesame
- Japanese Yellowtail* Sushi (2-Pc)
lemon
- New Zealand Sea Bream** Sushi (2-Pc)
citrus salt
- Daily Special (2-Pc)
- Fish Cut Roll (4-Pc)
- Blue and Dungeness Crab Cut Roll (4-Pc)
To-Go Lite
$33
- Edamame
- Tuna Sashimi
ponzu and chives
- Albacore Sushi (1-Pc)
ponzu and chives
- Salmon Sushi (1-Pc)
toasted sesame
- Japanese Yellowtail* Sushi (1-Pc)
lemon
- Nozawa-Style Shrimp Sushi (1-Pc)
toasted sesame
- Fish Cut Roll (4-Pc)
- Blue and Dungeness Crab Cut Roll (4-Pc)
To-Go Don't Think. Just Eat
- To-Go Don't Think. Just Eat $67.00
The menu most similar to what Nozawa served his regulars at Studio City's Sushi Nozawa. Typically includes a sashimi course, six orders of nigiri and eight pieces of cut rolls
Sashimi + Edamame
- Edamame $3.50
- Salmon Sashimi $10.00
sanbaizu and toasted sesame
- Tuna Sashimi $11.50
ponzu and chives
Nigiri Sushi
2 pieces per order
- Albacore $7.25
ponzu and chives
- Hokkaido Sea Scallops $7.25
yuzu ponzu
- Japanese Yellowtail* $7.50
lemon
- Kampachi*** $8.00
citrus salt
- New Zealand Sea Bream** $7.50
citrus salt
- Nozawa-Style Shrimp $6.50
toasted sesame
- Salmon $7.25
toasted sesame
- Sea Bass $7.50
yuzu ponzu
- Tuna $7.50
- Unagi $6.75
eel sauce and toasted seasame
Cut Rolls
8 pieces per order
- Cucumber $10.25
toasted sesame
- Bay Scallops $12.75
masago
- Salmon $13.50
toasted sesame
- Toro $14.00
- Japanese Yellowtail* $14.00
chives
- Blue and Dungeness Crab $14.50
- Lobster $20.75
- Split Cut Roll $14.50
4-pc. each, no Lobster
- Split Cut Roll with Lobster $19.00
Limited Availability Items
- Albacore Belly $8.00
ponzu and chives
- New Zealand Sea Bream** with Shiso $8.00
- Sweet Shrimp $9.50
lemon
- Salmon Eggs $9.50
- Anago $9.75
eel sauce
- Pink Lobster $11.50
- Otoro $17.00
- Uni $20.75
Tea + Sodas
- Iced Green Tea $3.50
- Coke, Diet Coke, Sprite $4.75
SUGARFISH by sushi nozawa Details
Service options
- Delivery
- Takeout
- Dine-in
Highlights
- Fast service
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible restroom
- Wheelchair accessible seating
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Beer
- Healthy options
- Late-night food
- Small plates
- Wine
Dining options
- Lunch
- Dinner
- Seating
- Table service
Amenities
- Restroom
Atmosphere
- Casual
- Cozy
- Trendy
- Upscale
Crowd
- Locals
Planning
- Usually a wait
- Accepts reservations
Payments
- Credit cards
SUGARFISH by sushi nozawa Photos










SUGARFISH by sushi nozawa Location
SUGARFISH by sushi nozawa
202 Spring St, New York, NY 10012, USA
SUGARFISH by sushi nozawa Reviews
You can’t reserve, but they have a great system. You can leave your number / name and they’ll shoot you a text when you’re soon to be seated. Great to go be able to sit somewhere else nearby while you wait for your table.We were seated at the bar, very helpful and friendly staff.The sushi itself was amazing. They had a tasting menu with a lot of smaller options, would definitely recommend!!Best part, it’s a ‘no tipping establishment’. Prices you see are what they are, fantastic.
April 06 · TitoI visited this restaurant based on a recommendation from a friend. I ordered the “Trust Me” menu for $39, which included 8 dishes. Everything was incredibly delicious and of high quality. Each dish was served in the order as stated in the menu, so once I finished one, the next one arrived. By the sixth dish, I was already full, but everything tasted so good that I couldn’t leave anything behind.This is the first place in the US where I experienced a no-tipping policy – “WE ARE A NO TIPPING ESTABLISHMENT,” which was a pleasant surprise. I also want to highlight the cleanliness of the restaurant, including the restrooms. They even have two types of soap and offer unscented soap for washing hands before eating. Additionally, there were reminders for staff about hand hygiene.It’s a great place, and I would definitely love to come back.
March 31 · AlinaThe food here is so good! They have multiple preset options to pick for. Beware though, they don’t have dessert, so I recommend stopping by the mochi spot on the next block after dinner. Overall, I was very impressed by the efficiency of this restaurant. They don’t take reservations, so you need to put your name down and get a text to come back. We have been here twice already and the wait was over an hour both times for Saturday night dinner. With lots of options to grab a drink nearby or even do a shopping trip to Anthropologie across the street, it isn’t a bad wait at all totally worth it!
April 28 · Martina RusevaI recently had lunch at Sugarfish, and it was an outstanding experience! We opted for the "Trust Me" option, which is a pre-made tasting experience that lets you try a variety of dishes. This included fresh edamame, tuna sashimi—definitely the highlight of the meal—along with albacore and Japanese yellowtail sushi which were both exceptional.The atmosphere was quiet and delicate, creating a perfect setting for our meal. The service was quick and attentive, enhancing our overall enjoyment.Overall, Sugarfish exceeded my expectations, and I highly recommend it for anyone looking for great sushi!
October 29 · Emma MatteazziBased on crazy good reviews, we decided to try this place. My companion owns 2 sushi restaurant in Tokyo, and I grew up in the 5 generations of sushi restauranteurs. First off, they don't take reservation. The wait was an hour. The ticketing was smooth but the wait was exclusiating. The restaurant has very bad acoustic and noise of semi drunk groups was a torture. The menu was interesting with reasonable prices. About the sushi, the positive was the warm rice, and a few pieces of topping was nice and fresh (including properly thawed sweet shrimp that retained the just caught texture). Seaweed was nice and crisp. But sushi rice was too salty, too sweet and overwhelmed the taste of topping. Crab roll had odd sweetness (not from the rice) and was a bit strange. Sliced fish was on and off - some had too fishy hint, which bothered us. Other slices were mislabeled - could it be the translation by the restaurant or they were mislabeled at the market? And the dry house sake that came in a cute little bottle was.... stale? There was some funky taste to it. Over all, we were not sure why this place has such a great review. I can only guess that maybe the customers really don't know what quality sushi is. Another small thing - the way fish was sliced and rice was formed were both unattractive and let's say just simply wrong. Needless to say I never want to go there, again.
September 17 · Mohri Hime
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