Sushi Matsu

Hey there, California sushi lovers! Are you always on the lookout for that perfect local spot that truly understands your sushi cravings? Look no further than **Sushi Matsu**, a hidden gem nestled in El Cerrito that’s quickly becoming a favorite among residents in the Bay Area. This charming restaurant offers a delightful blend of delicious sushi, welcoming service, and an ambiance that makes you feel right at home.

In the vibrant culinary landscape of California, finding a sushi restaurant that balances quality, price, and a truly enjoyable dining experience can be a rewarding quest. Sushi Matsu aims to strike that perfect balance, providing a place where the sushi chefs' artistry shines through in every roll, and the atmosphere is always cozy and inviting. We understand that for many of you in California, a great sushi spot isn't just about the fish; it's about the overall feeling of satisfaction, whether you're dining in with family or grabbing a quick bite. This comprehensive article will explore what makes Sushi Matsu a beloved local haunt, covering its convenient location, the services it provides, its unique features and highlights, any exciting promotions, and ultimately, why it’s perfectly suited for the discerning palates of Bay Area residents.

**Sushi Matsu** is conveniently located at **10561 San Pablo Ave, El Cerrito, CA 94530, USA**. This address places it directly on a major thoroughfare in El Cerrito, making it easily accessible for residents of El Cerrito, Berkeley, Albany, Richmond, and other surrounding East Bay communities. Its position on San Pablo Avenue ensures good visibility and straightforward navigation.

Accessibility is a key advantage for Sushi Matsu. For those traveling by car, there is typically street parking available in the vicinity, and being on a main road often means easier access compared to more congested downtown areas. For public transportation users, numerous bus lines run along San Pablo Avenue, providing direct connections to local neighborhoods and BART stations. The El Cerrito Plaza BART station is also a short distance away, offering a convenient option for those coming from further parts of the Bay Area. This combination of easy road access and public transit options makes Sushi Matsu a highly convenient and attractive dining destination for anyone in the California region looking for quality sushi in a local setting. Its welcoming presence on a well-trafficked avenue ensures it's easy to find and visit.

• Dine-In Service: Sushi Matsu provides a cozy and inviting atmosphere for customers to enjoy their sushi and other Japanese dishes. The ambiance is described as "casual" and "intimate."
• Takeout/Delivery Options: The restaurant offers online ordering for pickup and delivery, making it convenient for those who prefer to enjoy their sushi at home or the office. They are available on platforms like Grubhub and Too Good To Go.
• Extensive Sushi Menu: A wide variety of sushi rolls are available, including popular choices like Lion King, Honey Bee, Mango Roll, Jalapeño Bomber, and Pink Lady Roll, as well as various nigiri and sashimi options. Their menu also features a "Matsu Special Combination" for a more comprehensive meal.
• Full Japanese Cuisine: Beyond sushi, Sushi Matsu offers a broad menu that includes kitchen appetizers (e.g., Aged Tofu, Beef Negimaki Appetizer), bento boxes (lunch and dinner options), various Udon/Soba soups, Don Buri, Teriyaki, Katsu & Tempura, Japanese Fried Rice, and Special Red Curry.
• Friendly Server Interaction: Customers have noted the servers are nice and attentive, enhancing the overall dining experience.
• Loyalty Program: A stamp card program is offered to customers, indicating a system to reward repeat business.
• Kids' Menu and Family-Friendly: The restaurant is noted for being family-friendly with a "unique kids' menu" and complimentary edamame for little ones.

• Delicious Sushi with Great Presentation: Many customers praise the sushi for being "very good" and highlight the "amazing presentation," indicating a commitment to both taste and visual appeal. Rolls like Lion King, Honey Bee, and Pink Lady are specifically mentioned.
• Talented Sushi Chefs: The sushi chefs are recognized for doing a "tremendous job," contributing to Sushi Matsu being considered "one of the best sushi restaurants" in the Bay Area by some loyal patrons.
• "Hidden Gem" Status: Despite its prime location, the restaurant is often referred to as a "hidden gem," suggesting a quality experience that surprises and delights new visitors.
• Cozy and Inviting Atmosphere: The restaurant offers a "cozy" and "intimate" dining environment with a "casual" ambiance. This makes it a comfortable place for individuals, couples, or families to enjoy a meal.
• Decent and Good Pricing for Rolls: Customers find the prices reasonable, with rolls typically ranging from "$12-14," which is considered "good price for what it is" and "decent prices for sushi" given the quality.
• Loyalty Stamp Card: The offering of a stamp card encourages repeat visits and rewards loyal customers, a welcome feature for locals.
• Family Favorite: Multiple reviews indicate that Sushi Matsu is a "family’s favorite restaurant," underscoring its appeal to a wide demographic and its ability to create loyal, returning customers.
• Acclaimed Miso Soup: Some reviews (from other sources) highlight the miso soup as "one of the best in the Bay Area," suggesting a strong traditional Japanese offering beyond just sushi.

Based on the provided customer reviews and general information, **Sushi Matsu** offers a few compelling incentives that act as ongoing special offers for its local clientele in California.

• Loyalty Stamp Card: A direct mention from a customer confirms that servers provide a stamp card. This is a classic loyalty program designed to reward repeat visits, typically leading to a free item or discount after a certain number of purchases. This encourages locals to make Sushi Matsu their regular sushi spot.
• Value Pricing for Rolls: While not a temporary promotion, the consistent feedback on "good price for what it is" and "decent prices for sushi" for rolls ranging from $12-$14 indicates that the restaurant offers inherent value. This perceived affordability, especially for the quality and presentation received, serves as a continuous draw for budget-conscious diners.
• Lunch and Dinner Bento Boxes and Combinations: Sushi Matsu's menu features various combination meals and bento boxes (e.g., Lunch Bento Box at $14.75, Dinner Bento Box at $16.00, Nigiri Combination 9 pcs at $20.75, and a "Matsu Sushi Special Combination" at $37.99 for 7 pcs Nigiri + 8 pcs Sashimi + Maki Roll). These curated selections often provide a more comprehensive meal at a set price, offering good value compared to ordering individual items.
• Too Good To Go Partnership: Sushi Matsu is listed on Too Good To Go, a platform that allows customers to purchase surplus food at a discounted price to prevent waste. This offers an opportunity for unexpected "surprise bags" of delicious food, which can be a fun and environmentally conscious way to try their offerings.

For the most current information on any rotating specials, or to understand the full benefits of their stamp card program, it's always recommended to contact Sushi Matsu directly or check their official online ordering platform.

For those in California ready to discover the "hidden gem" that is **Sushi Matsu**, here is their essential contact information:

• Address: 10561 San Pablo Ave, El Cerrito, CA 94530, USA
• Phone: (510) 529-4585
• Mobile Phone: +1 510-529-4585

Feel free to use these details to inquire about their menu, operating hours, or to place an order for pickup or delivery. The friendly staff will be happy to assist you in planning your visit or meal.

For residents across California, especially those in the East Bay and surrounding areas, **Sushi Matsu** in El Cerrito is an ideal and highly suitable choice for their sushi cravings. Its consistent positive feedback, coupled with its accessible location, makes it a valuable local asset.

Firstly, its prime location on San Pablo Avenue provides easy access for daily commutes or quick outings, making it a convenient go-to spot for locals in El Cerrito, Berkeley, and beyond. This effortless accessibility encourages frequent visits, whether for a spontaneous lunch or a planned family dinner.

Secondly, the **combination of quality and affordability** is a significant draw. While some may have had "better sushi" in the grand scheme, the general consensus is that Sushi Matsu offers "very good" rolls at "decent prices for sushi" (typically $12-14). This value proposition ensures that locals can enjoy satisfying and beautifully presented sushi without feeling like they’re overspending, making it a sustainable choice for regular dining. The generous portions also contribute to this sense of value, ensuring diners feel they get their money's worth.

Thirdly, Sushi Matsu has cultivated a reputation as a genuine "family's favorite restaurant" and a "hidden gem" in the Bay Area. This speaks volumes about its ability to create a consistently positive experience that resonates with a broad demographic. The "amazing presentation" and the "tremendous job" done by the sushi chefs elevate the dining experience beyond just a meal, turning it into a small art show. The "cozy restaurant" atmosphere, combined with the "nice" and attentive servers, creates a welcoming environment that fosters loyalty and encourages repeat visits. The addition of a stamp card further cements its commitment to local patrons.

In summary, Sushi Matsu’s blend of convenient location, excellent value for quality sushi, and a consistently welcoming, family-friendly atmosphere makes it perfectly suited for locals in California seeking a reliable, delicious, and enjoyable Japanese dining experience. It's a place where you can comfortably return time and again for a satisfying meal.

Sushi Matsu

10561 San Pablo Ave, El Cerrito, CA 94530, USA