SUSHIDELIC Introduce
## Introduction / Overview
For New Yorkers and visitors looking for a dining experience that is truly one-of-a-kind, **SUSHIDELIC** in SoHo is the ultimate destination. This is not your average sushi restaurant; it’s an immersive journey into the world of "kawaii" and psychedelic art, masterfully created by renowned Japanese artist Sebastian Masuda. Known for his work with pop culture and his iconic Harajuku boutique, 6%DOKIDOKI, Masuda has brought his vibrant vision to life in this unique New York City eatery. The atmosphere is a sensory delight, with a pink conveyor belt, rotating cat heads, and an explosion of color that transports you to a different dimension. It's a place where art, fashion, and cuisine collide to create an experience that is both "magical" and "memorable," according to delighted customers.
The food at SUSHIDELIC is as creative and fun as the decor. It challenges traditional notions of a sushi meal by presenting dishes that are visually stunning and incredibly tasty. From unique "sushi towers" and "sushi parfaits" to an inventive take on classic rolls, the menu is designed to surprise and delight. This spot has quickly become a sensation on social media, with its photogenic interiors and playful dishes making it a favorite for tourists and locals seeking a fun, new experience. It’s a space where every detail, from the decor to the carefully crafted food, works together to make you feel like you’ve stepped into a piece of art.
## Location and Accessibility
SUSHIDELIC is conveniently located at **177 Lafayette St, New York, NY 10013, USA**, a prime spot that sits at the intersection of three of downtown Manhattan’s most exciting neighborhoods: SoHo, Chinatown, and Nolita. This makes it easily accessible for anyone in the city. The area is well-served by public transportation, with several subway stations within a short walking distance, including the 6, J, N, Q, R, W, and Z lines at Canal Street. This makes it a perfect stop for a meal after a day of shopping in SoHo or exploring the vibrant streets of Chinatown.
The restaurant is designed with accessibility in mind, featuring a **wheelchair-accessible entrance**, **wheelchair-accessible seating**, and **wheelchair-accessible restrooms**. SUSHIDELIC also offers **outdoor seating**, providing a comfortable option for guests who prefer to dine al fresco. The trendy atmosphere draws a crowd that is particularly popular with tourists who are looking for a dining experience that is truly unique to New York City. Despite its high-end artistic concept, the atmosphere is inclusive and welcoming, making it an excellent spot for solo diners, groups, and everything in between.
## Services Offered
SUSHIDELIC is committed to providing a flexible and enjoyable dining experience with a variety of service options to cater to its diverse clientele.
Dine-in and Table Service: The core of the SUSHIDELIC experience is its vibrant **dine-in** service. Guests can enjoy a meal with full **table service** or sit at the famous pink conveyor belt, which delivers a mesmerizing array of dishes and decor.
Takeout and Delivery: For those on the go, the restaurant offers **takeout** and **delivery** services. Their "Togo" menu includes pre-packaged options like the **Togo Delic Rolls** and popular **SushiCandy Family Pack**, making it easy to enjoy the flavors of SUSHIDELIC at home or on the go.
Reservations: Due to its popularity and unique concept, **reservations are required** or at least **recommended for dinner**. The restaurant **accepts reservations**, and securing your spot ahead of time is the best way to ensure you get to experience all the magic it has to offer.
Dining Options: SUSHIDELIC is a perfect spot for any meal, with options for **brunch, lunch, dinner, and dessert**. They also offer **catering**, making it an exciting option for special events and parties.
## Features / Highlights
SUSHIDELIC is more than just a place to eat; it's a multi-sensory experience with several standout features:
Sebastian Masuda's Artistic Direction: The restaurant's design is its main highlight. The entire space is a work of art from Sebastian Masuda, a leading figure in the "kawaii" movement. From the colorful decor to the staff's unique outfits and the "magical" atmosphere, every detail is meticulously crafted to be a feast for the eyes.
Psychedelic and Playful Decor: The decor includes a custom-made pink conveyor belt, which acts as a "sushi lane" for delivering food, and rotating cat heads on the ceiling that reveal surprise images. The vibe is described as "psychedelic" and "fun," with a mix of vibrant colors and whimsical elements.
Inventive Menu and Signature Dishes: The food is just as creative as the space. Unique offerings like the **Sushi Tower** and **SushiCandy Family Pack** are popular choices. The menu offers a wide range of creative and delicious options, from **Spicy Tuna Delic Roll** ($6.00) to the **Tuna Jalapeno Delic Roll** ($9.00), all beautifully presented and tasty.
Merchandise and Pop-Up Events: SUSHIDELIC also sells unique merchandise like **Signature T-shirts** ($45.00) and **Caps** ($27.00), allowing guests to take a piece of the experience home. The restaurant is also known for hosting special pop-up events and collaborations, keeping the experience fresh and exciting.
## Contact Information
Address:
177 Lafayette St, New York, NY 10013, USA
Phone:
(646) 478-7099 or +1 646-478-7099
## What is Worth Choosing
For New Yorkers and tourists alike, SUSHIDELIC is worth choosing because it provides something you can’t get anywhere else: a true "immersive kawaii experience." While the food is tasty and well-prepared, the decor and overall ambiance are the real stars of the show. If you're looking for a romantic or quiet dinner, this might not be the place, but if you want to have a fun, exciting, and memorable evening, SUSHIDELIC delivers on every front. The space is a perfect setting for a celebration with friends, a fun date night, or even a solo trip to appreciate the art and cuisine. Customers love that the food is not just a gimmick; it's genuinely delicious, and the creative presentation makes every dish a photo opportunity.
The "magical" feel of the restaurant, combined with the friendly and hardworking staff who are committed to making your experience comfortable and exciting, makes it a top choice. The chance to see Sebastian Masuda’s work up close is a special treat for fans of Japanese art and pop culture. Whether you're a fan of **Spicy Tuna Delic Rolls**, the unique **SushiCandy Family Pack**, or simply want to try something new, the food lives up to the hype. SUSHIDELIC is a must-visit for anyone who loves vibrant colors, unique themes, and delicious food that is as aesthetically pleasing as it is flavorful. It’s an experience that will leave you with a smile and a desire to return for their next creative concept.
SUSHIDELIC Food & drink
Susidelic Merchandise
- Signature T-Shirt Black XL $45.00
【XL Size】 Length 76cm Width 58cm Sleeve length 24cm 【Material】 100% Polyester
- Hologram Sticker $4.50
- Cap Black $27.00
【Size】 Free size 【Material】 100% cotton 【Specification】 Embroidery
- Signature T-Shirt Pink M $45.00
【M Size】 Length 70cm Width 52cm Sleeve length 22cm 【Material】 100% Polyester
- Acrylic Keychain $10.00
- Logo Sticker $4.00
- 6% DokiDoki Bear Pochette $35.00
- Sebastian Masuda Artwork Book $50.00
- Cap Pink $27.00
【Size】 Free size 【Material】 100% cotton 【Specification】 Embroidery
- Tote Bag $28.00
100% cotton Bag = Made in China Printing = USA Wash separately, hand wash only in cold water. Do not bleach or iron.
- Signature T-Shirt Pink L $45.00
【L size】 Length 73 cm Width 55 cm Sleeve length 23 cm 【Material 】 100% polyester
- Sticker $4.00
Delic-Go Apps
- Seaweed Wakame Salad $16.00
Wakame, Tri-Color Seaweed, Lettuce, Tomato, Yuzu Kosho, Sesame Dressing
- Kinoko Miso Soup $7.00
Assortment of Seasonal Mushrooms
- Miso Soup $6.00
Tofu, Wakame, Scallions
- Spicy Edamame $9.00
Spicy Chili Paste
Juice
- Pineapple $7.00
- Cranberry $7.00
Tea/Coffee
- Black Tea $7.00
- Hot Coffee $7.00
- Iced Coffee $7.00
- Fruit Tea $7.00
- Green Tea $7.00
Btl Water
- Still $10.00
- Sparkling $10.00
Togo Delic Rolls
- Tuna Jalapeno Delic Roll $9.00
- SushiCandy Family Pack $110.00
12 Rolls of the Chefs Choice, 2 Edamame, 2 Poke Nachos
- Salmon Tobiko Delic Roll $7.00
- Spicy Scallop Delic Roll $9.00
- Eel Tamago Delic Roll $7.00
- Shrimp Mango Delic Roll $6.00
- California Delic Roll $6.00
- Custom 3 Pack $28.00
- Spicy Tuna Delic Roll $6.00
- Spicy Hamachi Delic Roll $8.00
- Sushi Candy Supreme Six Rolls $48.00
Six Rolls And Two Apps. Rolls;Spicy Tuna, Eel Tamago, Spicy Scallop, Salmon Tobiko, Spicy Hamachi, Shrimp Mango. Apps; Tuna Salmon Poke Nachos, Edamame
- Delic Roll Lite 3 Pack $26.00
3Rolls 1 App. Rolls; Spicy Tuna, Tuna Jalapeno, Spicy Hamachi. App; Edamamme.
Togo Drinks
- Rose Green Tea $4.00
- Matcha Green Tea $4.00
- Jasmine Green Tea $4.00
SUSHIDELIC Details
Service options
- Outdoor seating
- Delivery
- Takeout
- Dine-in
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible restroom
- Wheelchair accessible seating
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Beer
- Cocktails
- Healthy options
- Small plates
- Vegan options
- Vegetarian options
- Wine
Dining options
- Brunch
- Lunch
- Dinner
- Catering
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Restroom
Atmosphere
- Trendy
Crowd
- Tourists
Planning
- Reservations required
- Dinner reservations recommended
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Parking
SUSHIDELIC Photos










SUSHIDELIC Location
SUSHIDELIC Reviews
My friends and I were in NY for the weekend and I wanted to visit Sushidelic for dinner. I was determined to get a cute drink, a cute dessert, and the sushi tower.The food was tasty, the service was great, and the decor was exactly as expected.Glad to have went before they close for remodeling to a new concept.
May 23 · マリッサEverything about this restaurant is magical! The food to the people! 💕 Everyone works so hard to make a comfortable, exciting, and memorable experience! Seeing Sebastian Masuda’s work up close is also a wonderful treat! The food was super delicious! Would definitely get the same things again! 💜 I can’t wait to see what new theme this will become in July!
May 26 · PastelsStumbled upon a mysterious, themed sushi bar with my coworker after a long day at work. At first glance, it looked like just another quirky cocktail spot. I didn’t expect much beyond drinks and dim lighting. But the moment I placed that first piece of popcorn shrimp into my mouth, everything changed! A silent explosion of flavor, a culinary plot twist I never saw coming. We ordered spicy tuna and special salmon compared with cocktails. It was so delicious! I’d definitely come again!
April 25 · Olivia WTI had lunch on a Saturday at SUSHIDELIC for my recent work trip, and it was definitely an experience to remember! The restaurant’s design was one of a kind. The fun, quirky theme and the attention to detail really stood out, especially the revolving artwork at the bar—such a cool touch that added to the vibe.Since I was their first customer that day, it wasn’t busy at first, which gave me plenty of time to soak in the ambiance. I ordered the lunch special Chirashi Parfait, and wow, the presentation was so creative! It was unlike anything I’ve seen before, and the flavors were just as great as the visuals.Things got a bit hectic when more customers started arriving. There was only one server managing the front desk and taking orders, so he got understandably busy. He was doing his best to keep up, but I had to wave him down a couple of times to get his attention.Pricing-wise, the meals were on the higher side for the portion size, but when you factor in the unique experience and the creativity, I felt it was worth it—especially when I was in the mood for something different.Overall, I’d recommend SUSHIDELIC for its fun atmosphere and inventive dishes. It’s the kind of place that’s perfect for those who enjoy a dining experience as much as the food itself.
December 20 · Judy LeeSo beyond obsessed with the Chow House pop-up at sushi delic! I'd always wanted to go to sushi delic but it's not open for brunch - wow dreams come true because of the magic of New York!!I hope they make this a real thing and bring back Chauo Haus and Dank delish cuz this was the best meal I've had in ages!So I haven't been to the actual dinner portion just the pop up and actually went twice with a different people who wanted to go!
May 13 · A. Google User
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