The Lure: A St. Petersburg Sushi and Seafood Experience

The Lure Introduce

In the vibrant culinary landscape of St. Petersburg, Florida, The Lure stands as a notable establishment, offering a blend of sushi and seafood to local diners. Located conveniently at 661 Central Ave N, St. Petersburg, FL 33701, USA, The Lure aims to provide a diverse menu in a setting that caters to various preferences. For those searching for "Doctor Near Me," while The Lure is a restaurant and not a medical facility, its presence within a local search category suggests its accessibility and community relevance, much like how one might seek out essential services in their vicinity.

You can reach The Lure by phone at (727) 914-8000 or via mobile at +1 727-914-8000. These contact details make it easy for patrons to make reservations, inquire about their menu, or clarify any details before their visit. The restaurant's position in the heart of St. Petersburg's Central Avenue places it amidst a bustling area, making it a convenient stop for both locals and visitors exploring the city's downtown.

When considering the environment of The Lure, customer experiences present a varied picture. Some patrons describe the atmosphere as inviting, cool, and laid-back, suggesting a comfortable and relaxed dining space suitable for a casual lunch date or an enjoyable evening meal. This type of ambiance often appeals to those looking for a non-fussy environment where they can unwind and enjoy their food. The concept of a relaxed, inviting atmosphere is crucial for many diners, as it contributes significantly to the overall dining experience, allowing guests to feel at ease and enjoy their company and their meal without feeling rushed or overwhelmed.

However, other reviews indicate a less favorable impression of the environment. Some customers have reported concerns about cleanliness, describing the atmosphere as "grungy" and noting that both the restaurant and bathrooms were "noticeably dirty." These observations, particularly concerning cleanliness, are significant for any food establishment, especially one serving raw fish. The perception of hygiene can profoundly impact a customer's trust and willingness to return. It underscores the importance of consistent maintenance and cleanliness standards in a restaurant setting. For those searching for local services, whether it's a "Doctor Near Me" or a dining establishment, cleanliness and a comfortable environment are often unspoken expectations that contribute to a positive experience.

Regarding services at The Lure, the staff appears to be a consistent strong point. Multiple reviews highlight the kindness, attentiveness, speed, and friendliness of the servers. One customer specifically praised their server, Joelle, for being "absolutely wonderful." This suggests that The Lure places an emphasis on customer service, with employees who strive to make patrons feel welcome and well-cared for. Good service can often elevate a dining experience, even if other aspects fall short. Attentive and friendly staff can create a welcoming atmosphere and ensure that orders are taken promptly and accurately, and that diners' needs are met throughout their visit. This level of service is comparable to what one would expect from any professional service provider, even if the domain is different, such as a "Doctor Near Me" offering attentive and compassionate care.

The features of The Lure's menu focus on sushi and other culinary offerings. While the sushi is a prominent draw, the restaurant also provides other dishes, catering to a wider range of tastes. For instance, one satisfied customer raved about the blackened grouper with sweet potato fries, noting that "everything was cooked to perfection." Another enjoyed a fresh and flavorful chicken wrap. This indicates that The Lure is not solely a sushi bar but a restaurant that also excels in preparing various cooked dishes, offering alternatives for those who may not be sushi enthusiasts. The availability of diverse menu items is a key feature, allowing groups with varied preferences to dine together comfortably.

However, the sushi itself has received mixed reviews. Some patrons have expressed disappointment with the quality and flavor of the sushi, describing it as lacking freshness and taste, even comparing it unfavorably to supermarket sushi. This feedback is critical for a restaurant that positions itself as a sushi destination. The perception of freshness and unique flavor profiles are paramount for sushi connoisseurs. The consistency of sushi quality is vital for building a loyal customer base and positive word-of-mouth recommendations.

Promotional information, such as the reported "30% off sushi boat on Sundays," clearly serves as a significant draw for customers. Such promotions can attract new diners and encourage repeat visits, especially for those looking for value. However, the effectiveness of a promotion ultimately depends on the overall dining experience once customers arrive. If the food or environment does not meet expectations, even a significant discount may not be enough to secure repeat business. This kind of offer, combined with the restaurant's accessible location, makes it a potentially attractive option for those considering local dining choices. The promotional aspects, like any advertised service or product, are designed to catch the eye of consumers searching for options in their area, whether it's a discounted meal or a "Doctor Near Me" offering new patient specials.

In summary, The Lure in St. Petersburg offers a mixed bag of experiences based on customer feedback. Its strengths lie in its attentive service, convenient location on Central Avenue, and a menu that extends beyond sushi to include well-prepared seafood and other dishes. The potential for a relaxed and inviting atmosphere is also a positive aspect. However, areas for improvement include ensuring consistent cleanliness throughout the establishment and elevating the quality and freshness of the sushi offerings to meet higher culinary expectations. For local residents searching for a dining experience in the "Doctor Near Me" category (implying a local service search), The Lure presents itself as an accessible option for sushi and seafood, with promotional offers that may entice new customers to explore its offerings. As with any establishment, individual experiences may vary, making it a place that some will highly recommend, while others may seek alternatives.

The Lure Menu

Sushi Rolls*
Shrimp Tempura US$14.00
Tempura shrimp, avocado, cucumber, and spicy mayo, topped with smelt roe and sesame seeds
Spicy Yellowtail US$12.75
Spicy marinated yellowtail, cucumber, smelt roe, and scallions
Not The Tampa Roll US$14.00
Tempura battered white fish, cucumber, spicy mayo, and scallions
Eel Roll US$15.00
Eel and cucumber, topped with eel sauce and sesame seeds
Sweet Pot Roll US$12.00
Sweet potato, avocado, and cucumber, then drizzled with eel sauce
DTSP US$11.75
Salmon, pickle, cream cheese, avocado, and asparagus
Going Back ....Well You Know US$12.50
The traditional California roll - krab stick, avocado, and cucumber
Spicy Tuna US$13.00
Spicy marinated tuna, cucumber, and scallions
Spicy Salmon US$14.00
Spicy marinated salmon, smelt roe, scallions, and cucumber
NYC US$14.00
Smoked salmon, cucumber, and cream cheese
Veggie Delight US$11.00
Avocado, cucumber, carrots, asparagus, and red pepper

Nigiri & Sashimi*
NIRI Smoked Salmon $$ US$12.00
NIRI Shrimp US$11.50
NIRI Tuna US$12.00
Chefs Choice US$29.00
4 pieces of nigiri and 6 pieces of sashimi
NIRI Wahoo US$12.00
SASH Black Cod US$10.00
NIRI Yellow Tail $$ US$12.00
SASH Smelt Roe US$14.50
SASH Tuna US$14.00
NIRI Salmon $$ US$12.00
NIRI Eel US$13.50
SASH Yellow Tail $$ US$13.00
SASH Krab Stick $$ US$11.50
NIRI Smelt Roe US$14.00
SASH Salmon $$ US$12.50
NIRI Black Cod US$10.50
SASH Tobiko Red US$14.00
SASH Eel US$14.00
SASH Toro US$31.00
Chef Nigiri Combo US$31.50
Combination of 6 pieces of nigiri and your choice of Classic Sushi Roll
NIRI Krab Stick $$ US$11.00
SASH Shrimp US$12.00
SASH Tobiko Yellow US$14.00
SASH Tobiko Green US$14.00
SASH Wahoo US$14.00
SASH Smoked Salmon $$ US$14.00

Desserts*
Lava Cake US$10.50
Fried Oreos US$10.50
Ice Cream US$4.00

Sammies
Vanna's Lunch US$15.00
Grilled chicken wrap, stuffed with chicken black bean salsa, lettuce, smoked ranch, and queso fresco
Lure Bowl US$21.00
The Carly US$17.00
Grilled or blackened chicken breast topped with mozzarella cheese and the traditional lettuce, tomato, onion, and pickle
The Lex US$15.00
Grilled or fried buffalo chicken, lettuce, tomato, and bleu cheese dressing all wrapped up in a good ol’ flour tortilla
Stillman US$19.00
Grouper sandwich, grilled or blackened, lettuce, tomato, and citrus caper aioli
Lure Bowl No Protien US$12.00
The Goat US$16.00
Hot pastrami on Texas toast with spicy brown mustard add Swiss cheese

Sushi Starters*
Miso Soup US$11.50
Tofu, kelp and scallions.
Torched Hamachi US$20.00
7 pieces. thinly-sliced japanese yellowtail served on a bed of pickled cucumbers, shredded carrots, daikon, jalapeños, red onion, herb aioli and bruléed. garnished with micro cilantro and wasabi tobiko, served with ponzu sauce. denotes raw seafood. consuming raw or undercooked meats, poultry, seafood, shellfish, or eggs may increase your risk of foodborne illness, especially if you have certain medical conditions please inform your server of any food-related allergies.
Lava Drops US$12.00
Edamame US$12.00
Gleamed soybean pods with a hint of salt.
Sashimi Appetizer US$22.50
Tuna & Avocado Salad US$21.00
Veggie Bowl US$15.00
Avocado, cucumbers, tofu, red onions; seaweed salad, mango and heirloom tomatoes.
Black Cod App US$25.00
5 pieces of black Cod Nigiri, Bruleed, topped iwth Aged ponzu chill reduction, Herb Aioli and black Tobiko.
Wahoo Tataki US$18.00
Blackened seared wahoo served on a bed of pickled cucumbers, shredded carrots, daikon, and red onion, served with ponzu sauce and garnished with scallions. denotes raw seafood. consuming raw or undercooked meats, poultry, seafood, shellfish, or eggs may increase your risk of foodborne illness, especially if you have certain medical conditions please inform your server of any food-related allergies.
Salmon Avocado Salad US$21.00
Seaweed Salad US$12.50
Japanese marinated wakame with crab stick.
Tuna Tartare Tower US$18.00
Voodoo Chips US$18.00
A salad blend of tuna, shrimp, spicy kani, diced mangoes, scallions and smelt roe, topped with avocado and dusted with tempura chips. served with wonton chips. denotes raw seafood. consuming raw or undercooked meats, poultry, seafood, shellfish, or eggs may increase your risk of foodborne illness, especially if you have certain medical conditions please inform your server of any food-related allergies.
Nigiri Appetizer US$19.50

Flatbread*
Wake Up Maggie US$18.00
Fresh mozzarella, chopped basil, and diced Roma tomatoes atop a delightful tomato basil marinara Created by Chef Mark Riley of Rico’s Pizzeria, Sarasota, Florida
The Fig And Pig US$18.50
Aged Prosciutto, fresh black Mission figs, fig jam, and a white truffle four cheese blend Created by The Secret Stash in Crested Butte, Colorado, Stolen by Tom
The Godfather US$18.00
Spiced shrimp and marinated portobello mushrooms grilled and resting on a pesto fondue, topped with an Asiago mozzarella blend Created in memoriam of Chef Tom Pritchard, the Godfather of us all.
The Ava US$17.00
Veggie white pie with garlic and olive oil base, tomatoes, artichoke hearts, zucchini, mozzarella, pecorino romano, lemon ricotta, arugula and chili oil

Speciality Rolls*
Red Dragon US$21.00
Shrimp tempura, spicy tuna, and cucumber topped with tuna, eel sauce, spicy mayo, scallions, smelt roe, and tempura chips
Jasmine US$20.00
Tuna, avocado, mango, scallions, and smelt roe topped with avocado, mango, and tempura chips. Served over ginger mango dressing
The Green Hornet US$20.00
Shrimp tempura, eel, and spicy yellowtail roll topped with avocado, scallions, tempura chips and masago. Served with spicy mayo and sweet Thai chili sauce
Hannah Licious US$20.00
Avocado, mango, and asparagus rolled in rice and nori, topped with Japanese yellowtail smeared in herb aioli and bruleed, topped with jalapeno, black tobiko, and microcilantro, resting on a bed of thai chili sauce
CC&T US$17.00
Spicy tuna, cucumber, and avocado roll topped with tempura chips, spicy kani salad, and spicy mayo
Papa Sali US$21.00
Hamachi, avocado, mango, and scallions roll topped with more Hamachi, avocado, micro cilantro, wasabi tabiko, and sesame seeds and served with a side of tangy chili pepper sauce
Hunter US$18.00
Shrimp tempura, cream cheese, avocado, and cucumber roll topped with tempura tilapia, avocado, eel sauce, spicy mayo, wasabi mayo, scallions, and smelt roe
Hot Like Donkey US$19.00
Spicy tuna, cream cheese, krab stick, and asparagus roll topped with tempura whitefish, avocado, smelt roe, scallions, and eel sauce
That's Amore US$19.00
Spicy tuna, cream cheese, and cucumber roll, topped with eel and avocado, drizzled with spicy mayo and eel sauce
Pretty In Pink US$19.00
Soy paper, rice, salmon, and cucumber roll, topped with a lemon zest and served with ponzu sauce
Taste Of Rainbow US$19.50
Tuna, salmon, shrimp, and whitefish sashimi over a California Roll
Scooby Snack US$18.00
Eel, cream cheese, and cucumber roll topped with smoked salmon, avocado, eel sauce, and tempura chips
Dackerette US$21.50
Spicy tuna, salmon, cream cheese and cucumber roll tempura style and topped with eel sauce and spicy mayo
Screaming Dave-O US$19.00
Tempura shrimp, cream cheese, and asparagus roll topped with salmon, jalapeños, spicy mayo, eel sauce, and scallions
Hollister US$24.50
Lobster, shrimp, spicy kani salad, and cucumber, tempura style, then topped with eel sauce and spicy mayo
Holleys Roll US$20.00
Shrimp tempura, avocado, and cucumber wrapped in rice and soy paper, topped with wahoo, smeared with herb aioli, finished with micro-cilantro, masago, and tempura chips
La Mirasol US$19.00
Tempura shrimp, cucumber, and avocado roll topped with krab stick, scallions, masago, and spicy mayo
The Cori US$26.00
Lobster, shrimp, and spicy kani salad, asparagus, and cream cheese, rolled in rice and nori, topped with sliced filet, smeared with herb aioli and torched, finished with eel-truffle demi glace, scallions, and tempura chips
Vesuvius AKA Volcano US$19.00
Krab stick, cucumber, and cream cheese roll topped with avocado, baked dynamite, eel sauce and spicy mayo

Fast Plates*
LAVA DROPS | 4PCS US$15.50
Individually rolled nori and rice balls stuffed with spicy kani salad and cream cheese, tempura style, then topped with eel sauce and spicy mayo
The Miller US$11.00
Two hard boiled eggs, filled with lobster dynamite, and topped with wasabi tobiko
The Trastevere US$9.00
Tomato bruschetta, with Asiago, fresh basil and olive oil, garlic. Served with toasted crostini
THE TIMMY! (GF) US$13.00
Homemade jalapeño queso with fresh chorizo. Served with corn tortilla chips
MARLEY US$16.00
Braised pork belly, sliced and seared, on a wonton crisp, topped with an apple chutney and a habanero honey drizzle
THE ONOLICIOUS US$15.00
Birria style cooked beef and Chihuahua cheese in fresh made egg rolls served with chipotle aioli (limited availability)
THE GREEN JEANS US$13.00
Pan seared shishito peppers, sesame oil, honey, and feta cheese
The Hugo US$12.00
Deep sautéed cauliflower tossed in house made Thai chilli sauce or buffalo sauce with bleu cheese

Tacos*
A Different Drum US$16.00
Blackened redfish with mixed field greens and citrus caper aioli, served with a lime wedge
The Rhani Lynn US$13.00
Garlic mushrooms sautéed over spinach topped with feta cheese, pickled onion, sliced jalapeño, and cilantro
Quesabirria US$17.00
Birria style cooked beef folded into a corn tortilla with melted cheese. Served with a side of consomé and salsa verde for dipping. Topped with cilantro and onions
The G! US$18.00
Traditional Carnitas, slow-cooked pork in Mexican spices. Topped with queso fresco, cilantro and onions. Served with green salsa on the side
Tinga Tacos US$12.00
Spicy shredded chicken, chihuahua cheese, jalapeño sour cream, radish, and cilantro, served with a lime wedge

Boards and Bowls*
Poke Bowl US$16.00
All served on a bed of sticky rice, mixed greens, avocado, mango, red onions, carrots, radish, and seaweed salad topped with shoestring wontons

Tapas*
The Andy US$20.00
Pan Seared and spiced red grouper from the Gulf of mexico, servedwith traditional Cuban black beans and yellow Rice, Topped with a Tuscan Cream.
The Moxie 2.0 US$21.00
Grilled and browned Lump, Clawand kani crab cakes served sliders style on top of tortilla crisps with a kinda spicy slaw.
The Brookie US$14.00
Lure Bowl No Protien US$14.00
Black bean corn salsa, yellow rice, Romaine lettuce and sliced avocado, with smoked ranch and queso fresco.
6 King Of Wings US$16.00
Choice of House BBQ, Buffalo, Spicy Korean BBQ, Garlic Parmesan or Blackened Dry Rub Ranch or bleu cheese and a side of celery add 2
The Eddie US$11.00
Traditional tater tots tossed in fresh garlic, olive oil, salt and pepper Add bacon 4, Add Gorgonzola or Feta 4, Add Birria Style Beef 5, Add bacon and Gorgonzola or Feta 6, Add Loaded with the Kitchen Sink 10
12 King Of Wings US$20.00
Choice of House BBQ, Buffalo, Spicy Korean BBQ, Garlic Parmesan or Blackened Dry Rub Ranch or bleu cheese and a side of celery add 2
The Kevin US$18.00
Blackened redfish fillet, served over smoked Gouda grits and maple bacon black-eyed peas, topped with honey garlic peppers
Joey Meatballs US$18.00
Three big ass meatballs resting in tomato basil marinara snowcapped with Asiago, feta and Parmesan cheeses
The Adam US$17.00
Four hour low temp roasted baby back Ribs tossed in a semi spicy bbq sauce, served with shoestring Fries
The Baby Go US$18.00
Sautéed shrimp and charred Andouille sausage in garlic white wine butter sauce over smoked Gouda grits, garnished with scallions and tomatoes
Lure Bowl US$22.00
Black bean corn salsa, yellow rice, Romaine lettuce and sliced avocado, with smoked ranch and queso fresco. Top our bowls with your choice of Chicken, Salmon, Shrimp, Redfish, or Carnitas

Tapas*
12 King Of Wings US$20.00
Choice of House BBQ, Buffalo, Spicy Korean BBQ, Garlic Parmesan or Blackened Dry Rub Ranch or bleu cheese and a side of celery add 2
The Ike US$16.00
Jalapeno bacon wrapped shrimp, roasted over yellow rice and black beans. Topped with Thai chili pineapple
The Eddie US$11.00
Traditional tater tots tossed in fresh garlic, olive oil, salt and pepper Add bacon 4, Add Gorgonzola or Feta 4, Add Birria Style Beef 5, Add bacon and Gorgonzola or Feta 6, Add Loaded with the Kitchen Sink 10
Ono Nachos US$28.00
Crispy tortilla chips covered in white cheddar fondue, tomatoes, and scallions. Top our nachos with your choice of: 7 Carnitas Tinga Chicken Seared Carne Asada Bronzed Shrimp
Joey Meatballs US$18.00
Three big ass meatballs resting in tomato basil marinara snowcapped with Asiago, feta and Parmesan cheeses
Lure Bowl US$22.00
Black bean corn salsa, yellow rice, Romaine lettuce and sliced avocado, with smoked ranch and queso fresco. Top our bowls with your choice of Chicken, Salmon, Shrimp, Redfish, or Carnitas
Lure Bowl No Protien US$14.00
Black bean corn salsa, yellow rice, Romaine lettuce and sliced avocado, with smoked ranch and queso fresco.
The Destin (PRONOUNCED DesTEEN) US$18.00
Pan seared tenderloin tips, spiced shrimp, Andouille sausage, apples, red and yellow peppers tossed in smoked Gouda cream sauce over Cavatappi pasta
The Brookie US$14.00
The Andy US$20.00
Pan Seared and spiced red grouper from the Gulf of mexico, servedwith traditional Cuban black beans and yellow Rice, Topped with a Tuscan Cream.
Ono Nachos Plain US$13.00
Crispy tortilla chips covered in white cheddar fondue, tomatoes, and scallions.
The Nigel US$18.00
Bronzed chicken breast and shrimp, portobella mushrooms, spinich, bacon, garlic, tossed with cavatappi pasta in a tomato cream sauce
The Baby Go US$18.00
Sautéed shrimp and charred Andouille sausage in garlic white wine butter sauce over smoked Gouda grits, garnished with scallions and tomatoes
6 King Of Wings US$16.00
Choice of House BBQ, Buffalo, Spicy Korean BBQ, Garlic Parmesan or Blackened Dry Rub Ranch or bleu cheese and a side of celery add 2
The Adam US$17.00
Four hour low temp roasted baby back Ribs tossed in a semi spicy bbq sauce, served with shoestring Fries
FILET SOUTH CACKALACKY US$25.00
A petite filet mignon, marinated in sweet whiskey and apple cider vinegar, with a South Carolina bacon BBQ sauce, fanned on a bed of shoestring fries and topped with sweet spicy pepper and onion chow chow
The Kevin US$18.00
Blackened redfish fillet, served over smoked Gouda grits and maple bacon black-eyed peas, topped with honey garlic peppers
The Hamilton US$18.00
Slowly braised pork belly perched upon a pile of Asiago cheddar mozzarella Parmesan mac & cheese topped with tobacco onions and drizzled with bourbon bacon Sriracha sauce
The Moxie 2.0 US$21.00
Grilled and browned Lump, Clawand kani crab cakes served sliders style on top of tortilla crisps with a kinda spicy slaw.

Salads*
Four Green Fields US$7.75
Mixed field greens, onion, tomato, and cucumber served with a side of basil balsamic vinaigrette
The Joker US$12.00
Traditional Caesar of crispy romaine, Parmesan and Asiago cheese, and garlic croutons tossed with Caesar dressing
Rob's Cobb US$19.00
Romaine and mixed field greens, Gorgonzola cheese, bacon, egg, onion, cucumber, tomato, and spicy shredded chicken served with a side of bleu cheese dressing

Sides*
Bacon Asparagus US$9.00
Bacon honey scallion asparagus
Rice & Beans US$8.00
Mac & Cheese US$11.00
4 cheese mac & cheese
Bacon, Really Freakin’ Good Bacon US$7.00
Sweet Pot Fries US$9.00
Black Eyed Peas US$11.00
Easy Bake Broccoli US$10.00
Easy bake garlic broccoli
Shoestring Fries US$8.00
Hand-cut fries tossed with rosemary and topped with freshly grated parmesan cheese.
Brussels Sprouts US$11.00
Brussels sprouts & garlic
Grits US$9.00
Smoked Gouda grits

Burger*
5oz The Ford US$15.00
Our burger, with blackening spice, cooked medium, topped with a Gorgonzola fondue
8oz The John US$18.00
Our burger, cooked medium, topped with BBQ, cheddar, and onion straws
8oz The Mighty Thor US$18.00
Our burger, cooked medium, topped with white cheddar and smoked gouda fondue, and really freakin’ good bacon
5oz The Mighty Thor US$15.00
Our burger, cooked medium, topped with white cheddar and smoked gouda fondue, and really freakin’ good bacon
8oz The Ford US$18.00
Our burger, with blackening spice, cooked medium, topped with a Gorgonzola fondue
5oz The Jill US$15.00
Our burger, cooked medium, topped with horseradish cheddar and a side of birria consumé Add pastrami
8oz The Jack US$18.00
Our burger, cooked medium, topped with Pepper Jack cheese, avocado, crispy tobacco onions and chipotle aioli.
The Bigger Mac US$25.00
Our 16oz burger, cooked medium, topped with any of the above, from any burger (it does take a bit longer to cook)
5oz The Jack US$15.00
Our burger, cooked medium, topped with Pepper Jack cheese, avocado, crispy tobacco onions and chipotle aioli.
8oz The Jill US$18.00
Our burger, cooked medium, topped with horseradish cheddar and a side of birria consumé Add pastrami
5oz The John US$15.00
Our burger, cooked medium, topped with BBQ, cheddar, and onion straws

Boards and Bowls*
The Short Board US$145.00
9 ROLLS (YOUR CHOICE OF 3) A combo of the house sushi rolls and specialty rolls served on a table top surf board
USS Langley US$310.00
24 ROLLS (YOUR CHOICE OF 6) Double decker sushi carrier for double the deliciousness.
The Long Board US$185.00
12 ROLLS (YOUR CHOICE OF 3) Remarkably similar to The Short Board but more sushi!
Poke Bowl US$16.00
All served on a bed of sticky rice, mixed greens, avocado, mango, red onions, carrots, radish, and seaweed salad topped with shoestring wontons
USS Enterprise US$260.00
16 ROLLS (YOUR CHOICE OF 6) Boldly go for it. Enough sushi to feed a small navy
Hamachi Bowl US$22.00
Yellowtail, Fresh Mango, Avocado, Over sticky rice, Basil Oil, Wasabi tobiko, micro Cilantro, Scallions and a pinch of pink salt.
Black Cod Kobachi US$22.00
Served Over sticky rice, Arugula, Red onion, Heirloom Tomato, and pickled Cucumber, alltopped with an aged ponzu Chili Sauce

Sides*
Grits US$9.00
Smoked Gouda grits
Brussels Sprouts US$11.00
Brussels sprouts & garlic
Shoestring Fries US$8.00
Hand-cut fries tossed with rosemary and topped with freshly grated parmesan cheese.
Sweet Pot Fries US$9.00
Mac & Cheese US$11.00
4 cheese mac & cheese
Black Eyed Peas US$11.00
Bacon Asparagus US$9.00
Bacon honey scallion asparagus
Easy Bake Broccoli US$10.00
Easy bake garlic broccoli
Rice & Beans US$8.00
Tater Tots US$7.00
Bacon, Really Freakin’ Good Bacon US$7.00

The Lure Details

Service options
Outdoor seating
Delivery
Takeaway
Dine-in

Highlights
Fast service
Great beer selection
Great cocktails
Great wine list
Serves local specialty
Sport

Popular for
Lunch
Dinner
Solo dining

Accessibility
Wheelchair-accessible car park
Wheelchair-accessible entrance
Wheelchair-accessible seating
Wheelchair-accessible toilet

Offerings
Alcohol
Beer
Cocktails
Coffee
Comfort food
Happy-hour drinks
Happy-hour food
Healthy options
Late-night food
Quick bite
Small plates
Spirits
Vegetarian options
Wine

Dining options
Breakfast
Brunch
Lunch
Dinner
Dessert
Seating
Table service

Amenities
Bar on site
Toilet

Atmosphere
Casual
Cosy
Trendy

Crowd
Groups
Tourists
University students

Planning
Brunch reservations recommended
Accepts reservations

Payments
Credit cards
Debit cards
Credit cards

Children
High chairs
Kids' menu

Parking
Free of charge street parking
Paid street parking
Parking

The Lure Photos

The Lure Location

The Lure

Florida Pinellas County St. Petersburg Central Arts District Central Avenue North

661 Central Ave N, St. Petersburg, FL 33701, USA

The Lure Reviews

I really wanted to like this place. The concept sounded great, and the 30% off sushi boat on Sundays was what brought me in. Unfortunately, from the moment I walked in, the experience just didn’t deliver.The atmosphere felt grungy, and the restaurant and bathroom were noticeably dirty…not what you want to see when you’re about to eat raw fish. The server was kind and tried to make the best of it, but that was about the only bright spot.We ordered a sushi boat with nine rolls, and sadly, they all tasted like Publix sushi….maybe even a bit worse. Nothing stood out in terms of freshness or flavor. If Golden Corral started offering sushi, this is exactly what I’d expect it to taste like.Bottom line: this was my first time, and probably my last. There are far better sushi spots in town ….cleaner, fresher, and more flavorful.
May 19 · Jeffrey Wayne
My boyfriend and I had a fantastic lunch date at The Lure in St. Pete! From the moment we walked in, the atmosphere was inviting, cool, and laid-back—perfect for a relaxing meal.Our server, Joelle, was absolutely wonderful—attentive, fast, and incredibly friendly, making our experience even better. The food was outstanding! I had the blackened grouper with sweet potato fries, and everything was cooked to perfection. My boyfriend ordered the chicken wrap, which was fresh and flavorful.Overall, we had an amazing experience and will definitely be back. Highly recommend!
February 12 · Juana Zavala
We stopped by The Lure in St. Petersburg and had an amazing experience! Everything deserves five stars—from the warm, inviting atmosphere to the attentive and friendly staff. The rolls we tried were all so flavorful and perfectly crafted—every bite was a treat. And the sangria? Absolutely incredible—perfectly balanced and so refreshing.We initially just wanted dessert but didn’t see any listed on the menu or offered, which was a bit surprising. Even without dessert, the overall experience was fantastic, and we’ll definitely be back for more!
December 10 · Alexsandra Urdaneta
Beers, shots and margaritas… we got spicy salmon roll, lava drop and the rainbow rolls. It the Miss Lita tapa was the favorite of all the stuff we ate. Great customer service.
March 16 · Caitlin Garcia
Consistently delicious… We frequently dine at the lure. Drinks are always creative and the sushi is always very good. Sit inside or outside. Dog friendly out side and they will cook a pup chicken or beef if you ask.Wahoo Titaki is AWESOME!
December 21 · J. Jordan