TOWA

In the bustling and competitive landscape of New York City's fine dining scene, TOWA emerges as a sophisticated and highly acclaimed Japanese restaurant, offering an experience that transcends the ordinary. Located in the vibrant NoMad district, TOWA is more than just a place to eat; it's a culinary journey rooted in tradition yet executed with contemporary flair. Recommended by the Michelin Guide, TOWA promises a refined atmosphere and a menu focused on fresh, seasonal ingredients and masterful preparation, making it a standout choice for discerning New Yorkers.

TOWA, whose name originates from an old Japanese term "Towasu" meaning to make one thing together that will last forever, strives to continue the tradition of Japanese culture of serving others with respect. Under the direction of Chef Masaya Shirai, TOWA presents a modern version of Japanese cuisine, emphasizing "umami" – the savory taste loved by locals – through traditional Japanese cooking methods. While some individual dish experiences may vary based on personal preference, the overarching sentiment from patrons highlights beautifully presented, fresh, and often sublime dishes, alongside attentive and friendly service. Whether you opt for their acclaimed omakase or explore their diverse à la carte menu, TOWA offers an intimate and stylish setting perfect for a memorable dining occasion in the city.

TOWA is elegantly situated at 36 W 26th St, New York, NY 10010, USA. This prime address places it firmly within the desirable NoMad (North of Madison Square Park) neighborhood of Manhattan. NoMad is a dynamic and upscale area, celebrated for its blend of historic architecture, luxury hotels, thriving businesses, and a burgeoning culinary scene. The restaurant's location on West 26th Street makes it easily discoverable and a convenient destination for both local residents and visitors to New York City.

The accessibility of TOWA is a significant advantage for New Yorkers utilizing the city's extensive public transportation system. The restaurant is within close walking distance of several major subway stations, providing excellent connectivity from various parts of Manhattan and other boroughs. Key subway lines and stations nearby include:

• 28th Street Station (N, R lines): Offers direct access from areas like Times Square, Union Square, and Lower Manhattan.
• 23rd Street Station (R, W, F, M lines): Provides connections to Midtown, Chelsea, and Greenwich Village.
• Herald Square (34th Street-Herald Square, B, D, F, M, N, Q, R, W lines): A major transportation hub, a slightly longer but still very manageable walk away.

Given its central Manhattan location, TOWA is an ideal spot for pre-theater dining, post-work gatherings, or a refined weekend meal. While finding street parking in this busy area can be challenging, the abundance of easily accessible subway and bus routes ensures that enjoying TOWA's exquisite cuisine is a convenient and stress-free experience for any New Yorker.

TOWA provides a comprehensive array of services designed to deliver a refined and memorable Japanese dining experience, catering to various preferences of its New York clientele.

• Dine-in: The restaurant offers a sophisticated and intimate dine-in environment. Its narrow dining room features low lighting and multi-hued wood, creating a stylish and cozy setting perfect for both romantic dinners and focused culinary appreciation.
• Omakase Counter Dining: A key highlight, TOWA features an omakase counter where Chef Masaya Shirai directs a kaiseki-inspired menu. This allows for a curated, multi-course tasting experience.
• À La Carte Dining: Beyond the omakase, a diverse à la carte menu is available, allowing diners to select a variety of small plates, sushi, and larger entrees to share or enjoy individually.
• Reservations: Given its intimate size and popularity, reservations are highly recommended, especially for the omakase experience and during peak dinner hours. TOWA partners with platforms like Resy for convenient online booking.
• Takeout: While primarily a dine-in experience, TOWA does offer takeout options, including various omakase and roll sets, for those who prefer to enjoy their food at home. This can be done via popular delivery platforms like DoorDash.
• Delivery: Customers can arrange for delivery of TOWA's dishes through third-party platforms such as DoorDash, bringing the TOWA experience to their doorstep.
• Extensive Beverage Program: TOWA offers a curated selection of Japanese beverages, including a focus on sake, designed to perfectly complement their contemporary Japanese cuisine.
• Private Dining/Events (Inquire): Given its upscale nature, TOWA may offer options for private events or larger group bookings; direct inquiry is recommended.

TOWA has earned its reputation among New Yorkers for several distinctive features and culinary highlights that make it a truly remarkable Japanese dining destination.

• Michelin Guide Recommended: TOWA has been recognized by the prestigious Michelin Guide, signaling its commitment to high standards of food quality and service.
• Sophisticated & Intimate Ambiance: The restaurant's interior is described as stylish, with low lighting and multi-hued wood, creating a "cozy," "classy," and "intimate" atmosphere perfect for a special occasion or romantic dinner.
• Kaiseki-Inspired Omakase: Chef Masaya Shirai directs a kaiseki-inspired omakase menu, focusing on seasonality and traditional Japanese cooking methods while incorporating modern touches. This multi-course tasting experience is a significant draw.
• Exceptional Sushi and Sashimi: Despite a review mentioning average soba, the "sushi was pretty good" and other reviews highlight the "freshness and quality" of the sashimi and sushi, with some comparing it to experiences in Japan. Futomaki is noted for its generous size.
• Sublime Signature Dishes:
  • Otoro: The fatty tuna is highlighted as "sublime," indicating high-quality cuts.
  • Duck Breast: Also noted as a sublime dish, showcasing their skill with cooked entrees.
  • Creamy Agedashi Tofu: One reviewer specifically praised having "never had a creamier agedashi tofu," suggesting a unique and superior preparation of this classic dish.
  • Kani Hourensou Ohitashi: Snow crab and spinach in dashi broth, focusing on seasonality and tradition.
  • Dashi Broth-Marinated Tomato: With chia seeds and passion fruit, capturing the flavor of summer.
  • Black Seared Cod: Recommended by multiple reviewers for its exceptional taste.
  • Tofu Skin with Sea Urchin: Described as a "must-get" dish.
• Beautiful Presentation: Every dish is consistently described as "beautifully presented," enhancing the overall dining experience and reflecting the restaurant's attention to detail.
• Attentive and Friendly Service: Customers commend the staff for being "attentive and friendly," providing thoughtful service where the order of dishes is carefully coordinated for maximum freshness.
• Curated Sake Selection: TOWA offers a good selection of sake, with reviewers noting some "delicious and smooth" options, perfect for pairing with the Japanese cuisine.
• Central NoMad Location: Its prime spot in Manhattan makes it easily accessible for a wide range of diners.

TOWA, as a Michelin-recommended Japanese restaurant in New York City, primarily focuses on delivering a high-quality culinary experience rather than frequent, broad promotions. However, they do offer structured dining options that provide distinct value and experiences.

• Omakase: TOWA offers an extensive omakase menu, providing a curated experience. Prices for omakase can vary, with offerings such as:
  • A 17-course Omakase for $125 per person.
  • Smaller Omakase sets for takeout/delivery like 12pc & 1 Roll Set ($49), 8pc & 2 Rolls Set ($39), and 6pc & 1 Roll Set ($29) which are considered excellent value for the quality of fish.
• Sushi Course: A shorter, 7-course sushi experience is available starting around $45.

While a general "Happy Hour" isn't explicitly detailed on their primary reservation or Michelin pages, some online sources mention "Happy Hour specials" on drinks (e.g., $13 Signature Cocktails, $7 Draft Beers), possibly at the bar area. It is highly advisable to confirm any current happy hour details directly with the restaurant, as they may be subject to change or be limited to specific areas.

For the most current information on their dining experiences, pricing, and any special offerings, New Yorkers are encouraged to:

• Visit TOWA's official website: www.towanyc.com is the best resource for updated menus, reservation information, and any special events.
• Check reservation platforms: Platforms like Resy often list various menu options and pricing.
• Call the restaurant directly: A quick phone call to (646) 351-6258 can provide immediate details on current promotions or availability.

For reservations, inquiries, or to learn more about TOWA, you can reach them using the following contact details:

• Address: 36 W 26th St, New York, NY 10010, USA
• Phone: (646) 351-6258

TOWA operates with distinct evening hours throughout the week:

• Monday - Thursday: 6:00 PM - 10:00 PM
• Friday & Saturday: 5:00 PM - 10:00 PM
• Sunday: 5:00 PM - 9:30 PM

It is always recommended to verify their current operating hours, especially for dine-in availability or on public holidays, by calling ahead or checking their official website or Resy listing.

For New Yorkers with a discerning palate and an appreciation for refined Japanese cuisine, TOWA presents an exceptionally suitable and compelling dining destination. Its recognition by the Michelin Guide speaks volumes about its commitment to quality, ensuring a consistently high standard that discerning city dwellers expect. TOWA is not just a place to eat; it's an experience designed to be savored, perfect for special occasions, intimate dinners, or when you simply want to treat yourself to an elevated meal.

The emphasis on fresh, seasonal ingredients and the exquisite presentation of each dish, from sublime otoro to perfectly prepared agedashi tofu, highlight a dedication to culinary artistry. Whether you choose the immersive kaiseki-inspired omakase or opt for a selection of their beautifully crafted à la carte dishes, the food genuinely stands out. The restaurant's cozy and intimate ambiance, complemented by attentive and friendly service, creates a welcoming and sophisticated setting. Furthermore, its central NoMad location offers easy access via multiple subway lines, making it a convenient choice for Manhattanites. For those seeking an authentic yet modern Japanese culinary journey that promises quality and a memorable atmosphere, TOWA is undoubtedly a top recommendation for any New Yorker.

TOWA

36 W 26th St, New York, NY 10010, USA