UglyRoll.com

For sushi aficionados and Japanese food lovers across California, particularly those in the sprawling Los Angeles area, discovering a local spot that combines authentic flavors, undeniable freshness, and genuinely affordable prices can feel like finding a hidden treasure. Enter UglyRoll.com – a name that might playfully hint at its informal charm, but certainly not at the quality of its sushi. This beloved establishment has quickly become a local favorite in West LA, celebrated for its delicious offerings and the remarkably warm, personal service that makes every visit feel like coming home.

UglyRoll.com isn't about fancy, over-the-top decor; it's about the heart and soul of Japanese cuisine: fresh ingredients, expertly prepared dishes, and a welcoming atmosphere. Customers consistently rave about the "yummy sushi at really good prices" and the "fast, fresh, and delicious omakase." It’s a rare find in today's culinary landscape – a place where "sushi fanatics" can truly appreciate the quality of the fish and the generosity of the servings, all served with a friendliness that makes you feel like family. Whether you're a long-time resident or just passing through, UglyRoll.com offers an authentic and satisfying Japanese dining experience that's both comforting and exciting.

UglyRoll.com is conveniently situated at 11128 Palms Blvd, Los Angeles, CA 90034, USA. Located in West Los Angeles, this address places it within easy reach for residents in areas like Culver City, Palms, and Mar Vista. Its position on Palms Blvd, a well-trafficked street, enhances its accessibility for both local diners and those traveling from nearby neighborhoods.

As a local, neighborhood spot, UglyRoll.com aims for a comfortable and inviting atmosphere. While specific parking details aren't widely advertised, street parking or nearby small lots are typically available in this type of Los Angeles setting. The focus here is on the culinary experience and the friendly service, making it an easy choice for a casual dining experience or a quick pickup after a long day. Its local charm means it's often a go-to spot for nearby families and individuals seeking quality Japanese food without the fuss.

• Dine-in Service: Enjoy your sushi in a comfortable, unfancy atmosphere that often includes personal touches by the owner and can feature a "fire pit with a nice size screen."
• Takeout Service: Offers convenient takeout for those who prefer to enjoy their fresh sushi at home.
• Affordable Omakase: A highly praised feature, providing a chef's choice selection of fresh and delicious sushi at a surprisingly affordable price point. This allows customers to experience a variety of seasonal delights.
• Extensive Sushi & Nigiri Selection: A wide range of sushi and nigiri options, with favorites including eel, tuna, and albacore nigiri, as well as various rolls like the "Ugly Roll," Volcano Roll, Spicy Tuna, and California Roll.
• Japanese Comfort Food: Beyond sushi, the menu may include other popular Japanese comfort foods. While not explicitly detailed for this location, general Japanese restaurant offerings like Miso Soup and Edamame are available. Some past reviews mention ramen, though sushi is the primary highlight.
• Party Trays & Catering: Offers "Ugly platter" and other catering options ("Catering Rolls Only," "Catering Nigiri Sushi Only") perfect for gatherings, ensuring fresh sushi for events.
• Specialty Rolls: Unique creations like the "Ugly Roll" (Shrimp tempura, spicy tuna inside, topped with krabstick, torched with Japanese mayo) and "Volcano Roll" are popular choices.
• Salads & Sides: Includes items like Salmon Skin Salad, Side Salad, Mixed Tempura, Chicken Gyoza, and Green Mussels.
• Beverages: A selection of soft drinks and potentially other Japanese beverages are available.
• Friendly & Personal Service: Customers consistently highlight the kind and friendly service, often by the owner themselves, creating a welcoming and comfortable dining experience.

• "Best Restaurant Owner Ever": Many customers praise the owner's personal touches and friendly service, contributing to a warm and welcoming atmosphere that makes diners "feel at home."
• Yummy Sushi at Really Good Prices: A recurring highlight is the combination of delicious sushi and surprisingly affordable pricing, making it a rare find for sushi lovers.
• Fast, Fresh, and Delicious Omakase: The omakase experience is highly recommended for its quality, freshness, and value, offering a chef-selected array of sushi.
• Incredibly Fresh Fish: "Sushi fanatics" consistently rave about how fresh the fish is, ensuring a high-quality sushi experience.
• Generous Servings: Customers appreciate the "generous the servings," providing great value for the price.
• Local Family Favorite: Often described as a "family's favorite local spot," indicating a strong community connection and consistent customer loyalty.
• Comfortable, Unfancy Atmosphere: The ambiance is noted as "not fancy but comfortable," focusing on the food and friendly experience rather than elaborate decor.
• Signature "Ugly Roll": The restaurant's namesake roll is a popular and delicious choice, often mentioned by satisfied customers.
• Visible Food Preparation: The food is often "made right in front of you by the owner," adding to the authentic and engaging dining experience.
• Unique Features: Mentions of a "fire pit with a nice size screen" suggest a unique and pleasant outdoor or dining area feature, enhancing the comfort.

UglyRoll.com's appeal largely stems from its consistent offering of "yummy sushi at really good prices" and the inherent value of its "super affordable omakase." While specific, rotating promotional deals aren't widely advertised, their everyday pricing acts as a significant draw for locals.

• Affordable Omakase: This is a core "special offer" in itself. Getting fresh, chef-selected omakase at a price point described as "super affordable" is a rarity and provides excellent value.
• "Ugly Combo" Deals: Their online menu features various "Ugly Combo" options, such as the "Ugly Combo" starting from $16.95, which often includes a soft drink and a combination of rolls or nigiri, providing a bundled saving. They also have an "Ugly platter" for larger groups starting from $57.00.
• Gift Cards: UglyRoll.com offers digital gift cards through platforms like Giftly, allowing customers to give the gift of their delicious sushi to others.
• Complementary Touches: While not a discount, some past mentions of "complementary green tea and warm towels when dining in" add value to the customer experience.

For the most current information on any direct promotions, seasonal specials, or loyalty programs, locals are encouraged to check UglyRoll.com's official website, their menu on delivery platforms like Grubhub, or simply call them directly. The best "promotion" often comes in the form of consistently good food at fair prices.

To experience the delicious and affordable sushi at UglyRoll.com, you can reach them through the following contact details:

• Address: 11128 Palms Blvd, Los Angeles, CA 90034, USA
• Phone: (310) 837-8500

UglyRoll.com is generally open daily from 11:30 AM to 9:30 PM PDT. However, it is always recommended to call ahead or check their online presence on platforms like Grubhub or their own website (UglyRoll.com) for the most current operating hours and any updates, especially around holidays.

UglyRoll.com is exceptionally suitable for locals throughout California, particularly in the vast Los Angeles area, primarily because it delivers on the often-elusive promise of authentic, fresh, and truly affordable sushi. For those who are "sushi fanatics" but also appreciate value, this spot is a dream come true. The consistent praise for the "fresh fish" and "generous servings" directly addresses what many Californians look for in their local Japanese dining options.

Beyond the food, the personal touch and "kind service" from the owner create a welcoming atmosphere that makes diners "feel at home." This level of hospitality is a rarity in today's restaurant scene and fosters a strong sense of community and loyalty among local patrons. It's not a fancy, high-brow establishment, but its comfortable and genuine ambiance resonates deeply with those seeking a reliable and heartwarming dining experience. The "fast" service for both dine-in and omakase orders is another significant advantage for busy Californians.

The availability of "super affordable omakase" makes traditional chef's choice dining accessible to a wider audience, transforming what can often be a pricey indulgence into an everyday possibility. Whether it’s for a family meal, a quick sushi fix, or an enjoyable evening with friends around a "fire pit," UglyRoll.com embodies the best of local, small business charm combined with high-quality Japanese cuisine. It’s a true "hidden gem" that locals are happy to support and recommend, proving that exceptional taste and warm service can indeed come at a great price.

UglyRoll.com

11128 Palms Blvd, Los Angeles, CA 90034, USA