USHIWAKAMARU Pop-Up at BBF Introduce
For New Yorkers who truly appreciate the pinnacle of Japanese culinary artistry, particularly in the realm of sushi, the USHIWAKAMARU Pop-Up at BBF offers an unparalleled and truly "divine experience." This isn't just another sushi spot; it's a showcase for the renowned sushi masters from the Michelin-starred Ushiwakamaru, now gracing the intimate setting of BBF in the Lower East Side. It represents a commitment to traditional Edomae-style sushi, meticulously prepared and presented, promising a journey of exquisite flavors and textures.
At USHIWAKAMARU Pop-Up at BBF, the focus is squarely on the omakase, meaning "chef's choice," experience. This allows the highly skilled chefs, led by Chef Hideo Kuribara, to present the freshest seasonal seafood on perfectly seasoned, "pillow-like rice." The dining experience is designed to be a seamless progression of delightful bites, each one a testament to decades of culinary expertise. It's an ideal destination for special occasions, discerning diners, or anyone looking to immerse themselves in a high-end sushi tasting that truly stands out in New York City's competitive culinary scene.
The USHIWAKAMARU Pop-Up at BBF is nestled within BBF, a Japanese-run Kissaten (coffee shop) by day and Sake Bar/Japanese restaurant by night, located at 177 Ludlow St, New York, NY 10002, USA. This address places it in the heart of the vibrant and continually evolving Lower East Side (LES) neighborhood of Manhattan. The LES is known for its rich history, artistic flair, lively nightlife, and a diverse array of independent businesses and eateries, making it a dynamic backdrop for a high-end sushi experience.
Accessibility for New Yorkers is excellent. The Lower East Side is well-served by several subway lines, ensuring convenient access from across the city. The F, J, M, and Z trains at Delancey Street-Essex Street, and the B and D trains at Grand Street, are all within a comfortable walking distance. This central location in a bustling neighborhood makes USHIWAKAMARU Pop-Up at BBF a prime destination for an evening of exquisite dining, whether you're coming from another part of Manhattan, Brooklyn, or beyond. The energy of Ludlow Street adds to the overall experience, blending a sense of urban cool with a refined culinary offering.
The USHIWAKAMARU Pop-Up at BBF primarily specializes in an elevated omakase dining experience, complemented by impeccable service:
Omakase Dining: The core offering is a multi-course omakase, with popular options being the 16-course and 20-course menus. These typically include miso soup, various otsukuri (small appetizers), seasonal sashimi, kitchen appetizers, chef-selected nigiri pieces, a handroll (like Negitoro), and a dessert. The sushi bar seating often requires omakase.
Sushi Bar Seating: An intimate, often 8-seat, sushi counter provides a highly personalized experience, allowing diners to directly interact with Chef Hideo Kuribara and watch the masterful preparation of each piece.
Table Seating: While the sushi bar is a highlight, table seating is also available for a more traditional dining setup, where omakase is a suggested option rather than required.
Sake and Wine Pairings: The experience is enhanced with a curated selection of sake and wine, chosen to complement the delicate flavors of the sushi. Reviews mention sake pairings as a key part of the "magnificent" experience.
Reservations: Given the exclusivity and limited seating, especially at the sushi bar, reservations are highly recommended and often essential. For sushi bar reservations, customers are typically advised to call the restaurant directly.
Catering: For larger, private events, Ushiwakamaru offers catering services with a minimum guest count and advance reservation requirement, providing their exquisite sushi for special occasions.
The USHIWAKAMARU Pop-Up at BBF is distinguished by several exceptional features that contribute to its "divine" reputation:
Michelin-Starred Pedigree: This pop-up brings the renowned expertise of the Michelin-starred Ushiwakamaru to the Lower East Side, ensuring a consistently high standard of sushi and service. Chef Hideo Kuribara is a "topnotch" chef with decades of experience.
Exquisite Omakase Experience: Customers consistently rave about the "magnificent" 16-course omakase. The experience is described as "divine from start to finish," with "fresh seafood on pillow-like rice" and "flavors explode with delight." Standout dishes include "melt-in-your-mouth seared toro with truffle salt" and unique seasonal delicacies like firefly squid and monkfish liver.
Highly Attentive Staff and Chefs: The service receives universal praise, described as "highly attentive," "welcoming and friendly," and "top notch." Chefs are noted for being "awesome" and clearly passionate about their ingredients and creations, making the experience engaging and educational.
Minimalistic but Elegant Ambiance: The setting is described as "minimalistic but very put together," creating a calm and focused environment where the culinary artistry takes center stage. This tasteful simplicity enhances the overall refined dining experience.
Perfectly Prepared Rice: A hallmark of exceptional sushi, the rice is given special attention. One reviewer highlighted that the "owner chef is passionate about his ingredients and creation. He keeps his special rice warm until he's ready to make each sushi," ensuring optimal texture and temperature for each piece.
Unique Dessert Offerings: The meal concludes with memorable desserts, such as "Hoji tea ice cream," which is noted as being "perfect to end the meal," providing a refreshing and distinctive finish.
Suitable for Special Occasions: Given the elevated experience, it's often recommended for "NYE dinner" or other "special occasions," providing a luxurious and memorable celebration.
As a high-end, Michelin-level omakase experience, the USHIWAKAMARU Pop-Up at BBF typically focuses on the inherent value of its meticulously crafted culinary journey rather than frequent promotional discounts. The "special offer" is the opportunity to indulge in an exceptional multi-course sushi experience by a renowned chef.
Fixed-Price Omakase Menus: The primary offering comes in the form of fixed-price omakase menus, such as the 16-course (around $198) and 20-course (around $251) options. These prices reflect the premium quality of ingredients, the chef's expertise, and the attentive service.
Sake Pairing Options: While not a discount, the availability of sake pairings (e.g., BBF Nigori, Junmaï, Ginjo, Daiginjo with various price points) allows diners to enhance their meal with expertly selected beverages, providing a complete Japanese dining experience.
For New York locals considering a visit, it's always advisable to check the official Ushiwakamaru website or contact them directly for the most current menu details, pricing, and any rare seasonal offerings that might be available. Given its high demand, securing a reservation for these sought-after experiences is the main focus rather than searching for promotional deals.
For reservations, inquiries about their omakase menus, or any other information, New York locals can reach USHIWAKAMARU Pop-Up at BBF using the following details:
Address: 177 Ludlow St, New York, NY 10002, USA
Phone: (917) 639-3940
It's important to note that for sushi bar reservations, directly calling the restaurant (especially after 4 PM, Monday-Saturday) is often required, as online platforms may only list table seating. Given its popularity and intimate setting, booking well in advance is highly recommended to secure your preferred date and time.
For New York locals, the USHIWAKAMARU Pop-Up at BBF represents a premier destination for an extraordinary sushi experience, setting it apart in a city already rich with culinary options. Its suitability stems from several key factors that cater directly to the discerning tastes and desires of urban diners. Firstly, the "divine experience from start to finish" promised by its 16- or 20-course omakase is a testament to the Michelin-starred pedigree of Ushiwakamaru. Locals seeking an authentic, high-quality, and unforgettable sushi journey will find their expectations exceeded here, with "fresh seafood on pillow-like rice" and "flavors that explode with delight."
Secondly, the intimate and "minimalistic but very put together" ambiance, coupled with "highly attentive" staff and "topnotch" chefs, creates an environment that is both refined and engaging. This personalized service, where "chefs are passionate about his ingredients and creation," fosters a deeper appreciation for the artistry involved. For special occasions like "NYE dinner," or simply when a New Yorker desires to truly indulge, the elevated setting and meticulous preparation make it an ideal choice that resonates with those who value a memorable dining event over a casual meal.
Finally, while it operates as a pop-up within BBF, its established reputation and consistent delivery of excellence ensure its place as a go-to for luxury omakase on the Lower East Side. New Yorkers who are well-versed in the city's diverse dining scene will recognize and appreciate the superior quality and craftsmanship offered at USHIWAKAMARU Pop-Up at BBF, making it a highly recommended and truly exceptional local destination for sushi connoisseurs.
USHIWAKAMARU Pop-Up at BBF Photos










USHIWAKAMARU Pop-Up at BBF Location
USHIWAKAMARU Pop-Up at BBF
177 Ludlow St, New York, NY 10002, USA
USHIWAKAMARU Pop-Up at BBF Reviews
I have visited twice already. I highly recommend this place.
May 26, 2025 · JUNHYUNG LIMWhat a divine experience from start to finish! We had the 16-course omakase paired with sake. Came here for NYE dinner and it was magnificent. Fresh seafood on pillow-like rice. Hoji tea ice cream was perfect to end the meal.The place is minimalistic but very put together. Staff was highly attentive. And the chefs are topnotch.
Jan 02, 2023 · MarionThis is my all time favorite omakase sushi restaurant across NYC and San Francisco. The owner chef is passionate about his ingredients and creation. He keeps his special rice warm until he's ready to make each sushi. And flavors explode with delight. The staff are welcoming and friendly. As a bonus, his sushi has magic in bringing together even strangers as friends at the end of the omakase experience.
Jul 16, 2022 · Wonjin KimI had the omakase at the sushi bar. Everything was really good, but there were details that made the experience less than excellent, especially at this price point. I'm sure others will love this place. Some of the fish were slightly drier than usual and the handroll was dripping soy sauce when I received it. The bar seating is tight, the person next to me too close and I could hear their entire conversation (I wish I couldn't have).
Nov 26, 2019 · Javier KohenIt’s as good as I remember it! Been a LONG time since I’ve been but it’s still so good! Chef was awesome and boy can he drink beer! 😂I still remember that seared toro with truffle salt…
Mar 07, 2023 · C J
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