Noz Market

For discerning New Yorkers with a passion for exceptional sushi, Noz Market on the Upper East Side offers a distinctive and versatile dining experience. Established in 2020, Noz Market is part of the esteemed Sushi Noz universe, renowned for its commitment to high-quality ingredients and traditional Edomae-style sushi. This establishment stands out by providing two unique ways to enjoy their exquisite offerings: a chef’s counter for a multi-course omakase journey and a standing handroll bar for those seeking a quicker, yet equally refined, bite. It’s a place that balances accessibility with an unwavering dedication to the art of sushi, making it a compelling destination for a wide range of local sushi enthusiasts.

Noz Market is more than just a sushi restaurant; it’s a thoughtfully designed space that caters to different desires for sushi enjoyment. Whether you're looking to indulge in a meticulously crafted omakase experience or simply grab a couple of perfectly prepared handrolls on the go, Noz Market provides a slice of high-end sushi culture without always requiring the deep dive into a full, lengthy meal. The atmosphere seamlessly transitions from a bustling handroll bar to a more serene omakase counter, providing flexibility that resonates with the diverse rhythms of New York City life.

The philosophy behind Noz Market revolves around making top-tier Japanese ingredients and expert preparation accessible. It carries the lineage of Sushi Noz, a name synonymous with some of the finest sushi in the city, translating that same dedication to quality into more varied formats. For New Yorkers who appreciate fresh, tenderly prepared fish and authentic flavors, Noz Market presents an enticing option that promises a memorable culinary experience, whether it's a planned indulgence or a spontaneous treat.

Noz Market is conveniently located at 1374 3rd Ave, New York, NY 10075, USA, placing it firmly in the heart of the Upper East Side. This prime Manhattan address ensures excellent accessibility for residents and visitors alike. Situated on 3rd Avenue, a vibrant thoroughfare, the restaurant is easily identifiable and integrates seamlessly into the neighborhood's energetic atmosphere.

The Upper East Side is well-served by New York City’s robust public transportation network. Noz Market is just a short walk from several subway stations, including those for the Q and 6 lines, providing direct access from various parts of Manhattan and beyond. Numerous bus routes also run along 3rd Avenue and neighboring cross streets, making it convenient to reach from almost any direction. For those preferring to walk, the restaurant is nestled amidst residential buildings, upscale boutiques, and other dining establishments, making it a natural stop during a neighborhood stroll.

While street parking in the Upper East Side can be challenging, the nature of Noz Market’s offerings—especially the quick-bite handroll bar—lends itself well to foot traffic or ride-share services. For those attending the omakase, a reservation is typically made in advance, allowing for planning of transportation. Its central location ensures that getting to Noz Market for your sushi fix is generally a straightforward affair for most New Yorkers.

Noz Market provides a dual-faceted sushi experience to cater to different dining preferences. Here's what you can expect:

• Chef’s Counter Omakase Menu: For a more intimate and curated dining experience, Noz Market offers an omakase menu at their chef’s counter. This typically includes a selection of otsumami (appetizers), nigiri pieces, a uni course, a maki roll, miso soup, tamago, and dessert. The exact items are selected by Chef Noz, ensuring a fresh and seasonal progression of flavors. Reservations are usually recommended or required for this experience.

• Standing Handroll Bar: For a quicker, more casual, yet still high-quality option, Noz Market features a standing handroll bar. This is ideal for an "in and out super quick bite." Here, you can order a la carte handrolls, often described as a luxurious, high-end snack.

• A La Carte Menu: Beyond the omakase and handroll bar, there are also a few tables in the back offering an a la carte menu, which often features items similar to their delivery offerings, such as various Donburi (rice bowls) and additional maki rolls.

• Beverage Selection: The restaurant offers a selection of beverages, including sake. Reviewers have noted a solid selection of sake that complements the sushi experience.

• High-Quality Fish: Across all dining formats, Noz Market maintains a strong focus on using fresh and tenderly prepared fish, consistent with the reputation of Sushi Noz.

Noz Market distinguishes itself within New York City's competitive sushi scene through several key features and highlights:

• Dual Dining Experiences: The ability to choose between a formal omakase at the chef's counter and a casual, standing handroll bar is a unique and highly appealing feature. This flexibility caters to various occasions and budgets, making high-quality sushi accessible for more New Yorkers.

• Affiliation with Sushi Noz: Being part of the Sushi Noz family immediately signals a commitment to excellence. Customers can expect the same high-quality fish and meticulous preparation that the renowned Sushi Noz is famous for, albeit in different formats and price points.

• Exceptional Fish Quality: Reviews consistently highlight the solid quality of the fish. Ingredients are fresh and tenderly prepared, ensuring a superior sushi experience.

• Intimate Atmosphere (Omakase Counter): The chef’s counter offers a refined and intimate setting, separated by drapes, creating a focused environment for appreciating the art of sushi. This provides a sense of exclusivity and direct interaction with the sushi preparation.

• Quick and Efficient Service (Handroll Bar): For those on a tight schedule, the handroll bar provides an excellent option for a quick yet satisfying bite. The service is often praised for its speed and efficiency.

• Aesthetic and Layout: The design of the space, with its drapes leading to different dining areas and a bamboo-lined hallway to the omakase counter, creates an intriguing and inviting atmosphere. It suggests a journey into a special culinary space.

Noz Market has been known to offer special promotions, particularly during specific hours. One notable special mentioned by customers is a $10 happy hour special per handroll. This offer makes the premium handrolls more accessible, appealing to New Yorkers looking for high-quality sushi at a slightly reduced price during off-peak times.

While the overall pricing at Noz Market, especially for the omakase, reflects the high quality of ingredients and expertise involved, special offers like the happy hour provide an excellent opportunity to experience the superb fish quality without committing to a full luxury meal. It is advisable for potential diners to inquire about current happy hour times or any other ongoing promotions when planning their visit, as these can change. Such offers make Noz Market an attractive option for a refined yet casual treat.

For New Yorkers interested in experiencing Noz Market's exquisite sushi offerings, here's how to get in touch:

Address: 226 E 78th St, New York, NY 10075, USA

Phone: (646) 669-7435

It is always recommended to call ahead for reservations, especially for the chef's counter omakase experience, as seating is often limited and highly sought after. For the handroll bar, while it's generally more walk-in friendly, checking current operating hours or potential wait times during peak periods can enhance your visit. The phone number also serves as a mobile contact, offering flexibility for inquiries.

Noz Market is exceptionally well-suited for New Yorkers due to its ingenious design that caters to various urban lifestyles and sushi preferences. First, its dual offering of a high-end omakase counter and a dynamic standing handroll bar addresses the city’s diverse culinary demands. For those seeking an immersive, curated experience for a special occasion or a dedicated sushi journey, the chef’s counter delivers the meticulous preparation and pristine quality synonymous with the Sushi Noz name. This allows locals to access a top-tier sushi experience without always needing to commit to the most extensive (and expensive) omakase formats found elsewhere.

Conversely, the handroll bar is a perfect fit for the fast-paced New York environment. It provides an opportunity for a quick, exceptionally high-quality bite during a lunch break, a pre-dinner snack, or a casual drop-in. This "in and out" model is invaluable for New Yorkers who prioritize efficiency without compromising on the caliber of their food. The fact that the same fresh, tenderly prepared fish found in the omakase is utilized in the handrolls ensures that even a rapid visit feels like a luxurious treat.

Furthermore, its Upper East Side location on 3rd Avenue makes it highly accessible via public transport and on foot for a significant portion of the city's population. It integrates seamlessly into the neighborhood's fabric, becoming a convenient and reliable spot for residents. While some reviews note a potential for saltiness in the handrolls, the overall consensus points to solid fish quality and excellent, fast service, which are crucial attributes for any successful New York establishment. Noz Market ultimately serves as a versatile and high-quality sushi destination, offering both a taste of luxury and a convenient, elevated everyday option, making it an ideal choice for the discerning New Yorker.

Noz Market

1374 3rd Ave, New York, NY 10075, USA