Sushi & Co

In the dynamic and fast-paced environment of New York City, finding a reliable spot for fresh, delicious, and convenient Japanese cuisine can be a true gem. For locals navigating the bustling streets of Midtown, especially around the Garment District, Sushi & Co at 980 6th Ave stands out as an excellent choice. This isn't just another sushi counter; it's a place that prioritizes quality ingredients, efficient service, and a welcoming atmosphere, making it a favorite for those who appreciate good food without the unnecessary fuss.

Many New Yorkers find themselves making a "quick stop to get fresh sushi" when passing by, and consistently, Sushi & Co delivers. It's lauded for being a "decent place to eat simple but fresh if you don't have time to waste on waiting." This efficiency, combined with undeniably "yummy sushi," makes it a practical and satisfying option for the busy urbanite. Beyond the speed, patrons also highlight the "clean and friendly" environment and the "real Japanese style staff," which contributes to an authentic and pleasant dining experience. Even with what might seem like "tiny tables" – a common New York City reality – the quality of the food and service shines through, making it a place where even kids "enjoyed each piece of sushi" and families are tempted to "order sushi twice" and even take it away.

Sushi & Co is perfectly positioned at 980 6th Ave, New York, NY 10018, USA. This address places it directly in the vibrant heart of Midtown Manhattan, adjacent to the iconic Garment District. Its location on 6th Avenue, a major north-south thoroughfare, ensures exceptional accessibility for anyone working, living, or visiting this busy part of the city. For those seeking a quick and satisfying meal, its proximity to numerous offices and retail spaces makes it an ideal spot for lunch or an early dinner.

Public transportation to Sushi & Co is incredibly convenient, a crucial factor for New Yorkers. The restaurant is just a short walk from major subway stations, including Herald Square (34th Street-Herald Sq), which serves the B, D, F, M, N, Q, R, W lines. This extensive network means that whether you're commuting from another borough, exploring Midtown attractions, or simply stepping out from a nearby office, reaching Sushi & Co is a breeze. Its accessible location ensures that fresh, quality sushi is never too far away for the discerning local.

Sushi & Co focuses on delivering a streamlined yet satisfying Japanese dining experience, prioritizing freshness and efficiency.

• Dine-in Service: The restaurant offers a clean and welcoming space for patrons to enjoy their sushi, characterized by a "beautiful atmosphere." While tables might be compact, typical for NYC, the overall experience is positive, making it suitable for both quick solo meals and casual gatherings.

• Fresh Sushi and Sashimi: At its core, Sushi & Co provides a wide array of "fresh sushi." Their menu includes classic rolls like California, Spicy Tuna, Salmon Avo, and Shrimp Tempura. They also offer a la carte Nigiri and Sashimi options featuring Salmon, Tuna, Yellowtail, and Eel.

• Natural Black Rice Sushi: A unique offering that stands out is their selection of sushi made with natural black rice. This includes Black California, Black Spicy Tuna, Black Salmon Avo, and various other black rice rolls, providing a distinctive and potentially healthier alternative to traditional white rice sushi.

• Specialty Rolls: The menu also features more elaborate "Premium Rolls" like Over The Rainbow, Crunchy Double Spicy Tuna, Shrimp Tempura Caterpillar, and Black Dragon's Eel, showcasing creative combinations.

• Combo Boxes and Sets: For convenience and value, Sushi & Co offers various combo boxes, such as a "4 Roll Box" and "Sushi / 2 Roll Mix Box," perfect for individual meals or sharing. They also have "Sushi Dumpling Set" and "Sushi Udon Set" options, combining rolls with other Japanese favorites.

• Dumplings and Sides: Beyond sushi, they offer steamed dumplings (Pork, Veggie, Shrimp), miso soup, edamame, and various salads, providing a comprehensive Japanese meal experience.

• Takeout and Delivery: Recognizing the needs of a busy city, Sushi & Co offers robust takeout and delivery services, with options available through platforms like Seamless, Grubhub, and Uber Eats. This ensures that their fresh sushi can be enjoyed anywhere in the city.

What makes Sushi & Co a compelling choice for New Yorkers seeking a reliable and enjoyable Japanese meal?

• Consistently Fresh and Delicious Sushi: The most frequently praised aspect is the "fresh sushi" and its "yummy" taste. This commitment to fresh ingredients is paramount, ensuring a high-quality culinary experience that makes patrons "order sushi twice" and even take it away.

• Efficiency for Busy Schedules: Described as a "decent place to eat simple but fresh if you don't have time to waste on waiting," Sushi & Co is ideal for the fast-paced New York lifestyle. Its ability to serve quality food quickly is a significant advantage for locals on the go.

• Clean and Welcoming Environment: Customers consistently note the restaurant's cleanliness. Coupled with a "beautiful atmosphere" and "friendly" staff, it creates a comfortable and inviting dining space, even with compact seating arrangements – a common NYC reality.

• Authentic Japanese Style Staff: The presence of "real Japanese style staff" enhances the authenticity of the experience, providing knowledgeable and attentive service that resonates with those seeking a genuine touch.

• Unique Natural Black Rice Options: The availability of natural black rice for many of their rolls is a distinctive feature. This offers a healthier and visually appealing alternative, catering to evolving dietary preferences.

• Family-Friendly Appeal: The fact that "kids enjoyed each piece of sushi" speaks to its broad appeal, making it a suitable spot for families looking for a casual yet quality Japanese meal.

• Convenient Combo and Set Menus: The variety of sushi boxes and combined meal sets (e.g., Sushi Dumpling Set, Sushi Udon Set) provides excellent value and convenience, allowing customers to easily mix and match their favorites for a complete meal.

Sushi & Co offers several value-driven options that can be considered ongoing promotions, particularly beneficial for locals looking for a good deal.

• "Make Your Own Sushi Box" Deals: They prominently feature options like a "4 Roll Box (Taste 4 for 2 roll price)" and "2 Premium Roll Box." These bundles allow customers to sample a variety of rolls at a discounted rate, often including a choice of salad.

• Sushi/Roll Mix & Match Sets: Offerings like the "Sushi / 2 Roll Mix Box" and "Sushi Mix & Match" (3 rolls + salad) provide flexibility and savings for custom orders.

• Combo Meal Sets: Combinations such as the "Sushi Dumpling Set," "Sushi Udon Set," "Ramen Dumpling Set," and "Udon Dumpling Set" bundle popular items like sushi rolls, dumplings, ramen, or udon with miso soup or rice, offering a comprehensive meal at a set price.

• Online Ordering Platforms: By utilizing platforms like Seamless, Grubhub, and Uber Eats, Sushi & Co often participates in promotions offered by these services, such as free delivery for Seamless+ members, which can provide additional savings for regular customers.

For the most current and specific promotions, New Yorkers are encouraged to check the restaurant's menu directly on their online ordering platforms or inquire when placing an order.

To enjoy the fresh and delicious offerings from Sushi & Co, here’s how you can reach them:

Address: 980 6th Ave, New York, NY 10018, USA

Phone: (646) 755-8151

While it's often a good spot for a quick stop, especially if you're in the immediate area, checking online for current hours and ordering options for pickup or delivery is recommended to ensure the best experience.

For New Yorkers, Sushi & Co is a highly suitable dining option because it perfectly aligns with the city's unique demands: freshness, speed, and reliability. Its strategic location at 980 6th Ave, right by the bustling Garment District, makes it incredibly accessible for locals commuting, working, or exploring Midtown. The easy access via multiple subway lines means a delicious, high-quality Japanese meal is always just a short walk away.

What truly sets Sushi & Co apart for a local is its ability to deliver consistently fresh and "yummy" sushi without the lengthy waits often associated with popular dining spots in NYC. This efficiency is a major draw for busy individuals who appreciate quality food quickly. The "clean and friendly" atmosphere, combined with the "real Japanese style staff," creates a welcoming and authentic environment that makes dining a pleasant experience, even if the tables are "tiny" – a charmingly familiar New York reality.

The diverse menu, including unique options like natural black rice sushi and convenient combo boxes, caters to various tastes and needs, from a quick solo lunch to a family takeout dinner. The ability to easily order for pickup or delivery further enhances its convenience for the local population. Sushi & Co is more than just a place to grab a bite; it's a dependable neighborhood spot where quality, efficiency, and a friendly face come together to offer a truly satisfying Japanese dining experience for the everyday New Yorker.

Sushi & Co

980 6th Ave, New York, NY 10018, USA