Sushi 35 West

For New Yorkers who truly appreciate the art and freshness of exceptional sushi, Sushi 35 West has long been whispered about as a hidden gem in the bustling Midtown West area. This isn't a place that relies on opulent decor or trendy gimmicks; instead, its reputation is built solely on the "high quality" of its fish and the remarkable value it offers. Tucked away near Penn Station, it's a spot that many locals have come to cherish as their go-to for a no-frills, top-tier sushi experience that's both dependable and delicious.

Dedicated patrons consistently praise Sushi 35 West for its commitment to fresh, silky sashimi and nigiri. As one reviewer perfectly put it, "For me, Sushi 35 West has always been about a no frills atmosphere and high quality sushi." While a recent visit might have presented a slight dip in consistency for one particular customer, the overwhelming sentiment remains that the "quality and freshness always blew me away on past occasions" and that the fish is "still superior to most sushi places." This establishment is renowned for its ability to deliver "Michelin star level" quality without the exorbitant prices, making it a favorite for those seeking the best value in premium sushi. Its "little tucked away" location, next to a tobacconist with stairs leading to the entry, only adds to its charm as a discovery. With service described as "friendly and fast," Sushi 35 West remains a highly recommended destination for discerning sushi lovers in New York City.

Sushi 35 West is discreetly located at 232W W 35th St, New York, NY 10001, USA. This address places it squarely in the vibrant Midtown West neighborhood, an area bustling with commuters, office workers, and visitors. Its position on West 35th Street, nestled just a few blocks from Penn Station and the iconic Madison Square Garden, makes it an exceptionally convenient dining destination.

The restaurant's accessibility is a significant advantage for New Yorkers. It's described as a "little tucked away 'blink and you'll miss it' kind of place, with the stairs to the entry located next to a tobacconist" on the second floor. However, this hidden aspect only adds to its "gem" status. Its close proximity to Penn Station provides direct access to the 1, 2, 3, A, C, E subway lines, as well as LIRR and NJ Transit. Furthermore, it's a short walk from Herald Square (B, D, F, M, N, Q, R, W lines), ensuring broad connectivity across the city. Whether you're grabbing a quick bite before catching a train, on a lunch break, or looking for a high-quality takeout option, Sushi 35 West's location ensures it's easily reachable for a truly superior sushi experience.

Sushi 35 West focuses on providing a high-quality sushi experience with a convenient, no-frills approach, primarily catering to takeout and delivery while offering limited, intimate dine-in options.

• Premium Sushi and Sashimi: Their core offering is exceptionally fresh and "silky" sashimi and nigiri. They are known for a wide selection of quality fish, including Bluefin Tuna (Akami, Chutoro, Otoro), Salmon (Sake, King Salmon), Yellowtail (Hamachi), Scallop (Hotate), Uni (Hokkaido Uni), Spot Prawn (Botan Ebi), and various whitefish.

• Chef's Choice Sets (Omakase-style): Sushi 35 West offers curated "Chef's Choice" sets that change based on the freshest fish of the day. Options include the popular "Sushi Premium" (10 pieces sushi & NegiToro roll), "Sushi Regular" (8 pieces sushi & tuna roll), "Sashimi Premium," "Sushi & Sashimi Premium," and a substantial "Omakase Chef Choice" with 35 pieces of nigiri, providing a high-end experience without traditional omakase prices.

• Variety of Sushi Rolls: They offer both classic and specialty rolls, such as Spicy Tuna Roll, Spicy Salmon Roll, Yellowtail Scallion Roll, Salmon Avo Roll, Eel Avocado Roll, and unique creations like Crunch Spicy Tuna Roll and Toro Toro Roll.

• Appetizers and Sides: The menu includes chilled appetizers like Tuna Avo Tart, Yellowtail Jalapeno, and Spicy Tuna Tataki, as well as cold salads. They also offer a la carte sushi, sashimi, and essential sides like spicy mayo, sushi rice, and sushi ginger.

• Dine-in (Limited Seating): While primarily known as a takeout/delivery spot, Sushi 35 West provides a few small tables, described as "perfectly fine not fancy" and sometimes "set out on the stairwell." This offers a cozy, intimate setting for those who prefer to eat fresh on-site.

• Takeout and Delivery: This is a major focus of their business model, designed for efficiency and quality. Customers can order online through their website or popular platforms like DoorDash, Grubhub, and Uber Eats, often finding their orders prepared quickly, even during busy times.

• Beverage Selection: They offer a selection of beverages including Japanese marble soda (Ramune), Calpico, and various soft drinks.

Sushi 35 West has garnered a loyal following among New Yorkers due to several compelling features:

• Exceptional Fish Quality for the Price: This is the most consistent and prominent highlight. Patrons repeatedly emphasize the "high quality" and "freshness" of the fish, often noting it's "superior to most sushi places" and even possesses a "Michelin star level" quality at non-Michelin prices. The "sashimi was fresh and silky."

• Outstanding Value: Despite offering premium fish, Sushi 35 West is lauded for its "Good value for the amount of fresh sashimi served." Their various combo boxes, especially the "Sushi Premium" and "Omakase Chef Choice," are considered "a steal" and "the perfect dinner deal," making high-end sushi more accessible.

• Focus on the Food, Not the Frills: The "no frills atmosphere" is a key characteristic. The restaurant prioritizes the quality of its ingredients and preparation over elaborate decor, which appeals to discerning diners who care most about the food itself.

• "Hidden Gem" Appeal: Tucked away upstairs next to a tobacconist, Sushi 35 West feels like a discovery. This "blink and you'll miss it" quality adds to its charm and makes it a favorite among locals who appreciate finding unique spots.

• Efficient Service: Despite the high quality, service is described as "friendly and fast." Orders are often prepared quickly, even on busy evenings, making it ideal for the fast-paced NYC lifestyle.

• Chef's Expertise: While not explicitly stated in reviews, the consistent quality and "Chef's Choice" options suggest experienced chefs who know how to source and prepare fish at a high level.

Sushi 35 West offers structured meal sets and maintains competitive pricing that often feels like a promotion in itself for the quality provided.

• Value-Driven Combo Sets: The restaurant's various "Sushi Premium," "Sushi Regular," and "Sushi & Sashimi" sets are designed to offer excellent value. For example, the "Sushi Premium" box (10pc sushi & NegiToro roll) is frequently highlighted as a great deal for its quality. There's also a "15pc Nigiri Box" and a "12Pc Nigiri Tasting Box" providing curated selections at attractive price points.

• Omakase Chef Choice: While a higher price point at $135 for 35 pieces of nigiri, this is presented as a significant value for such a large quantity of high-quality, chef-selected fish, especially when compared to traditional omakase experiences.

• Classic Roll Box: This box offers four classic rolls (Tuna, Salmon, Yellowtail Scallion, Toro Scallion) at a combined price, providing variety and value for groups or larger appetites.

• Delivery Platform Promotions: Sushi 35 West is active on major delivery platforms like DoorDash, Grubhub, and Uber Eats. These platforms sometimes offer their own promotions, such as discounts on first orders or free delivery for subscribers (e.g., Grubhub+ membership), which can apply to Sushi 35 West orders.

For the most up-to-date information on any seasonal specials or limited-time offers, New Yorkers are encouraged to check Sushi 35 West's official website or their listings on popular delivery apps.

To experience the high-quality sushi and excellent value at Sushi 35 West, here’s how to reach them:

Address: 232W W 35th St, New York, NY 10001, USA

Phone: (646) 882-6666

While they do have limited dine-in seating, Sushi 35 West is often frequented for its efficient takeout and delivery services. Ordering online through their website or preferred delivery app is a convenient way to enjoy their offerings.

For New Yorkers, Sushi 35 West is exceptionally well-suited as a go-to sushi destination, striking a rare balance between premium quality and accessible value. Its location at 232W W 35th St, just a stone's throw from Penn Station, is a major advantage, providing incredible convenience for commuters, office workers, and anyone navigating the bustling Midtown West area. This ensures that a truly satisfying sushi meal is never far out of reach, whether for a quick lunch or a quality dinner at home.

What truly resonates with the local palate is the uncompromising freshness and quality of the fish, frequently described as "superior to most sushi places" and even having a "Michelin star level" feel without the corresponding price tag. This commitment to high-grade ingredients, particularly in their sashimi and premium sushi sets, makes it a standout. The "no frills atmosphere" isn't a drawback for New Yorkers; it's a testament to the fact that the focus is entirely on the food, appealing to those who prioritize substance over lavish surroundings.

Furthermore, the "friendly and fast" service ensures that even when you're in a hurry, you'll receive a quality meal with a positive experience. Sushi 35 West is a trusted local secret, a reliable spot where you know you're getting excellent value for top-tier fish. For New Yorkers who appreciate the finer points of sushi but also demand efficiency and affordability, Sushi 35 West is a must-visit, a place many will undoubtedly "revisit with the hope that this was a one-off experience, and not the new norm," highlighting their deep loyalty and consistent satisfaction.

Sushi 35 West

232W W 35th St, New York, NY 10001, USA