Umi Introduce
As a Californian, you know that the search for truly exceptional sushi often feels like a quest – a pursuit of perfect freshness, melt-in-your-mouth textures, and a dining experience that leaves you completely satisfied. In the heart of San Francisco, a city brimming with culinary delights, there’s a beloved local spot that consistently delivers on all fronts: Umi. Tucked away on 18th Street, Umi has quickly become a go-to for those who appreciate meticulously prepared sushi in an inviting and relaxed setting.
Umi is more than just a place to enjoy raw fish; it's a destination where every detail, from the freshness of the fish to the perfect consistency of the rice, is given paramount attention. Customers rave about the "fresh & buttery" fish and the "decadent" rice, which together create a harmonious and unforgettable bite. Whether you're planning a romantic "date spot" in its "cozy and low-lit" ambiance or simply looking for a fantastic meal with friends and family, Umi offers an experience that feels like a true "great deal" for the quality you receive. If you're a Californian seeking a top-tier sushi experience without the fuss, Umi promises to be your next favorite local sushi haven.
Umi is conveniently located at 1328 18th St, San Francisco, CA 94107, USA. This address places it in the vibrant and charming Potrero Hill neighborhood, an area known for its stunning city views, unique local businesses, and a more laid-back atmosphere compared to some of San Francisco's busier districts. Its residential yet accessible location makes it a delightful destination for locals and those venturing into this appealing part of the city.
For Californians, reaching Umi is generally straightforward. While parking in San Francisco can always present a challenge, Potrero Hill often offers more accessible street parking options than more congested downtown areas, especially on weekdays. However, it's always advisable to plan ahead or consider alternative transportation. Public transit is a reliable option; several MUNI bus lines serve the Potrero Hill area, connecting it to major transportation hubs and other parts of the city. Rideshare services are also readily available and frequently used by locals. The neighborhood's pleasant ambiance makes a pre-dinner stroll enjoyable if you're arriving from nearby areas. Umi's location strikes a perfect balance, being nestled within a cozy community while remaining well-connected for anyone in the California region eager to experience its renowned sushi.
Umi offers a focused yet comprehensive range of services, centered around providing high-quality sushi and a comfortable dining experience for its patrons:
- Dine-in Service: Umi provides a "cozy and low-lit" dining room, making it an ideal spot for a quiet dinner or a "great date spot." The ambiance is designed to be intimate and inviting, enhancing the overall meal.
- À La Carte Sushi & Sashimi: The cornerstone of Umi's offering is its fresh fish. Customers rave about the "fresh & buttery" fish and the "good ratio of fish to rice" for their nigiri. Their menu typically includes a wide variety of nigiri and sashimi such as Salmon (Sake), Tuna (Maguro), Yellowtail (Hamachi), Albacore (Shiro Maguro), Scallop (Hotate), Eel (Unagi), and various Toro (fatty tuna) options.
- Specialty and Classic Sushi Rolls: Umi offers a diverse selection of sushi rolls. This includes classic rolls like California Roll, Spicy Tuna, and Dragon Roll, as well as creative specialty rolls like Crazy Horse, Phoenix, Double Hamachi, Winter Blizzard, Honey Walnut, and Lion King, among many others. Many rolls feature tempura, fresh fish, and unique flavor combinations.
- Appetizers and Small Plates: To start your meal, Umi provides a selection of popular Japanese appetizers. These often include Edamame, Gyoza (pan-fried pork dumplings), Veggie Spring Rolls, Agedashi Tofu, and Calamari. They also offer various salads like Cucumber Salad and Seaweed Salad.
- Donburi and Dinner Plates: For those seeking more substantial cooked dishes, Umi typically offers various Donburi (rice bowls) such as King Katsu Don, Terrific Tofu Rice Bowl, and Salmon Alone Rice Bowl. Dinner plates often feature Teriyaki (Chicken, Beef, Salmon) or Katsu (Pork, Chicken), served with rice and miso soup.
- Beverage Options: To complement your meal, Umi provides a selection of beverages, which may include sake, Japanese beers, and non-alcoholic options, enhancing the overall dining experience.
- Takeout and Delivery: For ultimate convenience, Umi offers online ordering for takeout and delivery through platforms like Uber Eats and Postmates, allowing you to enjoy their delicious food from the comfort of your home.
Umi has quickly become a cherished sushi spot for Californians in San Francisco due to several key features and highlights that consistently receive praise from diners:
- Exceptional Freshness and Quality of Fish: This is the most frequently lauded aspect. Customers consistently describe the fish as "fresh & buttery" and "super fresh," with specific praise for the nigiri. This commitment to sourcing high-quality ingredients is the foundation of their delicious sushi.
- "Decadent" and Perfectly Balanced Rice: Beyond the fish, the rice at Umi receives special mention for being "decadent" and having a "good ratio of fish to rice." This crucial detail is often overlooked but is fundamental to excellent sushi, and Umi clearly masters it.
- "Cozy and Low-Lit" Ambiance: The restaurant's atmosphere is a significant draw, described as "cozy and low-lit." This creates a comfortable, intimate setting, making it "a great date spot" and generally pleasant for a relaxed dining experience.
- Friendly and Attentive Wait Staff: Customers consistently praise the "friendly staff" and note that the "wait staff was very attentive." Even on potentially busy nights, the service maintains a high standard, contributing to a welcoming and enjoyable visit.
- Fast Food Service: Despite the quality, the food is delivered "very fast," which is a considerable convenience for diners, whether on a tight schedule or simply eager to enjoy their meal.
- "Great Deal" for Quality: Diners frequently mention that Umi "feels like a great deal" for the quality of sushi and service received. This perception of value makes it highly appealing and encourages repeat visits.
- Not Overly Crowded (on weekdays): While this might vary on weekends, the experience of it not being "overly crowded" on a weekday suggests a comfortable dining environment where you can enjoy your meal without feeling rushed or overwhelmed.
- Owner-Run and Focused on Sustainable Fish: Umi emphasizes being an "owner-run sushi restaurant focused on unique, sustainable, fresh fish." They even fillet fish and eel in-house, demonstrating a deep commitment to quality and responsible sourcing. This aligns with many Californian values.
Based on the provided customer reviews and available online menus, Umi in San Francisco offers several forms of value and specific deals that could be considered special offers for Californians:
- Lunch Specials: Umi features a dedicated "Lunch Specials" menu (Tuesday-Friday, 11:30 am - 2:00 pm). This includes:
- Bento Boxes: Offering choices of 2 or 3 items from categories like Tonkatsu, Saba Shioyaki, various Sushi rolls (Avocado Cucumber, California, Salmon Avocado, Tuna), Sashimi (Salmon, White Tuna), Teriyaki (Beef, Chicken, Salmon), and Tempura.
- Lunch Plates: Served with miso soup, salad, and rice, offering options like Chicken Teriyaki, Salmon Teriyaki, and Beef Teriyaki Deluxe, often at very competitive prices (e.g., $10-$13).
- Mini Lunch Combos: Such as "Mini Lunch A" (mini chirashi and mini una don), "Mini Lunch B" (4 piece sashimi and mini katsu don), and "Mini Lunch C" (3 piece nigiri and shrimp tempura donburi), all priced at $17.00.
- Donburi Bowls: Including Anago Don, Beef Don, Katsu Don, and Oyako Don, often around $16.00.
- "Great Deal" Perception: Customers consistently feel that Umi offers a "great deal" for the high quality of fish and overall dining experience. This inherent value acts as a continuous "special offer" for diners seeking quality at a reasonable price point.
- Happy Hour: While specific details aren't in the reviews, Umi's website does indicate a "Happy Hour" section. Californians interested in potential happy hour deals on drinks or select small plates/rolls should check their official website or call for the most current information.
- Sashimi and Nigiri Combos: Beyond individual pieces, Umi offers various Sashimi Combos (9-piece, 12-piece, 24-piece Chef's Choice) and Nigiri Moriawase (5-piece chef's choice nigiri with a tekka maki), including "Premium" options with fish from Japan, which provide a comprehensive tasting experience at a set price.
For the most current details on any specific promotions or daily specials, it is always recommended for Californians to visit Umi's official website or contact them directly at (415) 355-1328. This ensures you have the latest information to plan your visit.
To experience the fresh and delicious sushi at Umi, or for any inquiries regarding reservations or menu details, please use the following contact information:
Address: 1328 18th St, San Francisco, CA 94107, USA
Phone: (415) 355-1328
Mobile Phone: +1 415-355-1328
Website: (Note: While some search results point to umisf.com, it's best to verify the most up-to-date website for direct reservations or current menus.)
For Californians, especially those in the San Francisco Bay Area, Umi is more than just a sushi restaurant; it’s a perfect encapsulation of what makes local dining so appealing. Its suitability for locals stems from several key attributes that resonate deeply with the Californian palate and lifestyle:
Firstly, the uncompromising freshness and quality of the fish are paramount. Californians are discerning about their seafood, and Umi's reputation for "fresh & buttery" fish with "decadent" and perfectly proportioned rice meets and exceeds these high expectations. This commitment to premium ingredients, even filleting fish in-house, speaks to a dedication to culinary excellence that is highly valued in our state.
Secondly, Umi strikes an ideal balance between quality and value. Described as a "great deal" for the quality received, it defies the common perception that high-quality sushi must come with an exorbitant price tag. This makes it an attractive option for regular visits, transforming it from a special occasion spot to a cherished "local sushi spot" for everyday cravings. The existence of various lunch specials and combos further enhances its appeal for those seeking an excellent meal without breaking the bank.
Moreover, the "cozy and low-lit" ambiance, coupled with the friendly and attentive staff, creates an inviting and comfortable dining experience. Californians appreciate places where they can relax and enjoy their meal without feeling rushed or overwhelmed. Whether it's a romantic "date spot" or a casual dinner with friends, Umi provides an atmosphere conducive to genuine enjoyment and connection.
Finally, its location in the charming Potrero Hill neighborhood, while requiring some navigation, offers a taste of local San Francisco life away from the heaviest tourist crowds. The blend of a pleasant, community-focused area with top-tier sushi quality makes Umi a compelling choice for Californians who enjoy exploring their city's hidden gems. Its reputation for "super happy" customers and consistent quality solidifies its position as a reliable and rewarding dining destination for anyone in the Golden State seeking their perfect sushi fix.
Umi Photos










Umi Location
Umi
1328 18th St, San Francisco, CA 94107, USA
Umi Reviews
I had such a lovely dining experience at Umi! It is cozy and low-lit, would be a great date spot. The wait staff was very attentive, the food was very fast, and it wasn't overly crowded (can't speak for the weekend). The fish was fresh & buttery, and the rice was just decadent!
Jan 16, 2025 · Anne ChamberlainIve been to Umi twice now, once with family and once with a friend. Both times was super happy with the friendly staff, but also loved the fish! The nigiri was really nice (good ratio of fish to rice) and the fish is super fresh. Overall feels like a great deal and a great local sushi spot, would recommend:)
Dec 28, 2024 · Alice Monica KoltchevGreat place for a high-quality Japanese food. They have semi-outdoor seating area, so could seat with the dog. Loved the service too.
Dec 10, 2024 · Valeriy KOne of my fav spots for sushi! Their handrolls are especially good. I got the golden dragon roll and misoyaki cod as well. The cod was so buttery omg. Friendly staff
Jun 24, 2024 · Emily ChenWe had a great experience. They had a really nice separate gluten free menu including miso soup which you don’t always get! They were also super fast and accommodating. Highly recommend.
Mar 27, 2025 · Alexander Papoff
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